Knowledge Partner Content
New research from the Council of PR Firms, in partnership with Harris Interactive, argues that companies would achieve better results by adopting a new paradigm that takes product brand efforts and corporate reputation efforts out of their silos and deploys them jointly in pursuit of common objectives such as purchase consideration and recommendation.
This micro study from Balihoo found that two-thirds of marketers believe that local digital marketing is extremely or very important when it comes to achieving national brand success.
In this AdAge article, Scott Meyer, CEO of Evidon, shared his view on the impact to marketers of Do Not Track legislation and the release of Microsoft's Internet Explorer 10 with Do Not Track as the default setting.
In the 10th edition of their digital update video series, GfK MRI provides insights to marketers about tablet owner interest in in-app advertising.
This edition of Pivotal Research Group's Madison & Wall newsletter discusses mobile display advertising and managing client conflicts within agency holding companies.
According to this white paper from Aimia, the intersection of customer loyalty and couponing has become a hot topic for retailers and marketers alike.
This presentation from Ipsos Mendelsohn offers a detailed breakdown of the media behaviors of the affluent U.S. demographic, known as the business elite.
To become part of an effective marketing strategy, social media marketing must first become part of an effective customer loyalty strategy, according to this white paper from Aimia.
According to this white paper from Aimia, the practice of retail “showrooming,” in which consumers use traditional brick-and-mortar retail stores to evaluate products in person, then use their mobile devices to find the product at a lower price online, has become a common practice among Millennials and a hot topic for the industry.
In this article, Davis Wright Tremaine LLP provides an overview of patent law and patent infringement issues that could affect many media companies, as well as offers advice on defending against the rise of patent trolls targeting media companies.
In this advertising alert, Davis & Gilbert LLP provides insight to marketers on the Federal Trade Commission’s new and updated Green Guides.
In this advertising alert, Venable LLP provides updates on a recent Second Circuit decision pertaining to the trademarked Red Sole Shoe from Christian Louboutin.
This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.
Davis Wright Tremaine LLP: Hulu Privacy Litigation Marks First Application of Video Privacy Protection Act to Solely Streamed Video
In this article, Davis Wright Tremaine LLP examines recent litigation against Hulu as it relates to privacy protection for solely streamed video content under the Video Privacy Protection Act.
According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.
PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.
While consolidation has taken some brands off the table, the airline category’s remaining players remain active sponsors, according to IEG.
Budweiser and Major League Baseball (MLB) kept their long-term relationship exciting by adding two new elements to their sponsorship arrangement, according to this report from IEG.
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.