Knowledge Partner Content
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BrightLine Advanced TV Audience Behavior Report: Young Adult Males
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
Customer Experience and Communication Management: The Art of Building Enduring Customer Bonds
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
In Plain Sight: The Black Consumer Opportunity
This white paper provides insights into the buying power, spending trends, and brand loyalty tendencies of Black consumers, while disproving some common stereotypes about this demographic.
TVB: The Impact of Political Advertising on TV Inventory in Election Years
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
Can Brand Awareness Generate Measureable ROI?
According to this article by the Lenskold Group, awareness is an important metric to measure as it can be a major barrier when trying to influence purchase decisions.
Social Media Marketing ROI: To Measure or Not Measure?
This report from the Lenskold Group includes 10 questions that marketers should consider when determining their need for social media measurement.
Three Critical Questions to Get the Most from Marketing Mix Models
This report from the Lenskold Group looks at how marketers can determine if marketing mix modeling works for them and how to get the right insights out of marketing mix modeling.
Yahoo!: Marketing to African-Americans
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.
Yahoo!: Marketing to Hispanics
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of Hispanic identity and the key considerations for brands when building a Hispanic marketing plan.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 1)
In the first part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine: Tangible Signs that iTV is on Its Way Up, Not Out (Part 2)
In the second part of this two-part article, Jacqueline Corbelli, founder, chairman, and CEO of BrightLine, summarized key outward signs of iTV’s growth among major marketers.
BrightLine Consumer Behavior Brief: Gamers
BrightLine provides insight on the potential for reaching gamers via advanced television advertising.
BrightLine: The Evolution of TV Viewing Behavior
This timeline from BrightLine serves to educate marketers about new opportunities available to them as a result of evolved consumer viewing behavior.
Copyright Termination Rights Create Quandaries For Music Licensees
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
The Ogilvy Branded Entertainment Assessment Model
In this white paper, Ogilvy’s BE Assessment Model (BEAM) is discussed as a standard for branded entertainment measurement and for determining associated metrics and building a dashboard of appropriate data.
BrightLine Advanced TV Behavior Report: Baby Boomers
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
Bringing Mobile Segmentation to Life
In this white paper, Aimia outlines eight distinct mobile consumer segments, as well as tips for building a mobile segmentation strategy.
Final FTC Privacy Report Seeks New Laws, Supports 'Do Not Track,' Exempts Small Businesses, and Targets Data Brokers
This Advertising Alert from Davis & Gilbert LLP discusses the Federal Trade Commission’s recently released final privacy report, which sets forth a framework for best practices for businesses to adopt to better protect consumers’ privacy.
Five Tips for Making the Most of Local Websites
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
Joining the Datarati: How Customer Data Will Redefine Loyalty Management
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
