Knowledge Partner Content
This executive summary from the 4A’s 2011 Television Production Cost Survey (TVPCS) provides average cost findings for national 30-second TV spots.
In this piece SAS discusses how big data can promote the alignment and partnership of the CMO and the CIO by delivering deep insights, customer and market intelligence, and understanding of operational efficiencies.
This one-page brief from BrightLine presents the latest statistics around smart TV, multiscreen engagement, and interactive TV advertising.
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research on the growing popularity of gaming on tablets.
As part of their digital update video series, GfK MRI shares the latest insights from their iPanel research about video viewing on tablets.
In this case study Wildfire discusses how CanvasPop built brand engagement and monetized their social audience through their exclusive Summer Group Sale and discount vouchers.
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
In this article Decision Analyst offers guidelines and best practices for improving new product concept testing.
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
In this white paper Bizo highlights the top seven advertising traps to avoid as a business-to-business marketer.
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
Global consumer confidence increased one point to an index of 94 in the second quarter, according to consumer confidence findings from Nielsen. The increase is part of a slow, but steady upward movement in consumer sentiment reported in the first half of the year.
Media viewing preferences are much like our individual penchants for food — they vary by region. The same is true for how we consume media, and subsequently how much we consume.
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
Despite the boom in digital marketing and online shopping, consumers still make the vast majority of their purchases at brick-and-mortar stores. But shopping centers aren't just places to buy things.