Knowledge Partner Content
Ad spend remains one of the biggest and most strategic resource allocation decisions that the management of any leading consumer marketing company has to make. So the speed of change in the world of media and advertising is creating new uncertainties in the executive suite.
This is a first in a series of eXelate white papers on the evolution of big data to smart data.
U.S. consumers with fat wallets sure know how to have a good time. In fact, they seem to take an "if you got it, spend it" mentality when it comes to entertainment escapism.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
In this piece RAPP discusses 10 important questions for organizations to consider if they want to achieve superior customer service experiences which lead to business success.
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
This piece from Lattice discusses how organizations are using big data to grow their revenue and increase their sales effectiveness.
In this advertising alert Venable LLP discusses recent fitness consent decrees regarding the new level of substantiation that the Federal Trade Commission (FTC) requires marketers to produce in support of products which make claims for wellness, weight-loss, or slimming.
See how income and education factor into consumer video-viewing behavior.
This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.
To drive profitable growth in the U.S., companies should return their focus to consumers, and their strategies need to tap purchasing behaviors and mindsets that are reflective of the recent recession, the proliferation of retail channels and innovations in technology.
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
In this piece Lattice outlines top predictions for B-to-B sales and marketing teams in 2013 – with big data at center stage.