Knowledge Partner Content
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The Local Web: The Linchpin to Successful Local Marketing
This white paper from Balihoo explores why national brands may be falling short when it comes to local marketing, despite the fact that local marketing is a critical component of national success.
Measuring the Magic of the Movies
National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.
Networked Insights: 2011 Retail Brands Report
In their 2011 Retail Brands Report, Networked Insights highlights how real-time consumer data can aid brands seeking to influence consumer behavior and purchase intention.
2012 RSW/Agency Search Outlook: Agency and Marketer Expectations for the Coming Year
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.
Networked Insights: How the Social Web Drives Product Development
Networked Insights highlights how the use of their Stage-Gate product innovation process can be useful to brands when coupled with social media analysis for new product development.
Google: Searching for Primetime Engagement
Google analyzes the strong correlation between TV viewership and online search activity as a vehicle for understanding the dynamics of primetime engagement.
Google: The Role of Video in the Smartphone Purchase Process
In this research report, Google, in partnership with Compete, provides insights to marketers on the effectiveness of video as a research tool throughout the consumer journey.
Networked Insights: Adapting to the Demand Economy with Real-Time Consumer Data
Networked Insights provides details on how to improve marketing campaigns by leveraging real-time data gathered from social media conversations.
Case Study: Remarketing Campaign Provides a Significant Lift
A B-to-B software company used remarketing to increase conversions and stay ahead of the competition.
Manage Change, or It Will Manage You
Succeeding at innovation can require marketers to make cultural and organizational changes.
Mastering the Art and Science of Pricing Analytics
Comfort with and success at pricing is often what sets master marketers apart from the amateurs.
Simplifying the Path to Purchase in a Complex Sale
This white paper from Mediative explores the seven steps organizations follow on the path to purchase in the B-to-B space.
Media Optimization Guide: Make Every Ad Perform Like a Super Bowl Ad
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
A Seven-Step Process for Maximizing Webinar Attendance, Registration, and Yield
This article looks at how marketers can generate high-quality registrants, convert registrants to attendees, and identify high priority leads for sales’ follow-up via webinars.
Kia Tees Up New Sponsorships
According to this IEG report, Kia has expanded its existing sponsorship partnerships with the NBA and LPGA at the team and sanctioning body levels.
Consumer Segmentations: Simmons Auto-Motives
This study from Experian Simmons places U.S. adults into one of five mutually exclusive consumer segments based on their attitudes towards automobiles and driving.
Netsize White Paper: Application Store Billing
The number of app stores increased from 77 in 2010 to 120 in 2011, according to Netsize.
The Netsize Guide: Truly Mobile
The 10th edition of the Netsize Guide, provides readers with a look the mobile developments impacting the world today.
Google Edges Closer to Facebook as U.S. Display Advertising Becomes a Two-Horse Race
Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer.
With Search Leading the Pack, U.S. Mobile Ad Spending Soars
eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.
