Knowledge Partner Content
First << 15161718192021 >> Last (25)
DPAA: Standard Advertising Units
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
Historical Review: Advertising at the Academy Awards
Kantar Media provided historical and current data on Academy Awards advertising in this trend report.
Digital Beer Advertising in Canada
According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.
DPAA: Audience Metrics Guidelines
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
DPAA Case Study: Intel
This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.
DPAA Case Study: Yahoo!
This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.
DPAA Case Study: Dell
This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.
Paid Search Advertising Insights: Online Stock Brokerages
Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.
Yahoo!: Forget Mobile —Think Multiscreen
Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.
Ogilvy: From Charmed to Armed
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
GfK MRI: Magazines and Tablets, Part One
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
GfK MRI: Magazines and Tablets, Part Two
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
Political Ad Spend Outlook through Super Tuesday
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
DPAA Case Study: MGD64’s Digital Fitness Program
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
DPAA Case Study: Playtex Sport
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
DPAA Case Study: Rogaine
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
Mobile Advertising Report: Entertainment
This industry analysis from Crisp Media provides a top-line look at how mobile marketing is being used in movie advertising.
Microsoft Advertising: Social Advertising and Word-of-Mouth
This research brief from Microsoft Advertising provides insights from the “social advertiser’s” point of view on investing in social media marketing.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Google: Five Truths of the African-American Consumer
This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.
