Knowledge Partner Content
In this advertising alert Davis & Gilbert LLP provides updates to marketers on recent Federal Trade Commission (FTC) amendments to the Children’s Online Privacy Protection Act (COPPA).
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Avidan Strategies surveyed agency search consultants to come up with a list of the 10 best agencies of 2012. The list was topped by Grey Advertising.
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
This one-page brief from BrightLine describes how in-television engagement is more impactful than traditional TV and is 2.5x more effective than commercials at lifting purchase.
This checklist from Frankfurt Kurnit Klein & Selz PC outlines legal considerations for marketers who are interested in incorporating user-generated content into their advertising.
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
As a result of the 2008 economic collapse, HSBC has scaled back its sponsorship partnerships with local properties in favor of ties with a handful of international sports leagues and events.
Led by Tide, laundry detergent brands are increasing their use of sponsorships in order to promote products in relevant environments, tout brand attributes, and gain platforms for retail promotions.
According to IEG, Starwood is expanding its sponsorship portfolio to support its international expansion and gain unique, one-of-a-kind experiences for its Starwood Preferred Guest loyalty program.
Liberty Mutual has announced that it will be a sponsor of the U.S. Olympic Committee and the 2014 FIFA World Cup, according to IEG.
While ratings remain an important metric for media industry observers to monitor, they are only one variable involved in determining how valuable a TV network is to advertisers.
Western Union has acquired some international sponsorship platforms in order to support its new global brand campaign, according to IEG.
Sponsorship activity in the auto and home insurance category will continue to accelerate, according to IEG.
According to IEG, sponsorship activity in the energy drink category is expected to maintain its forward momentum over the foreseeable future.
This article outlines how marketers can get started in social media. A case study from Intel is also shared.
To create social media content, marketers should consider not automating their posts, keeping status updates short, and using an editorial calendar.
Research from BrightLine indicates that consumers who engage with a brand via interactive TV (also known as iTV or In-TV) are two to three times more likely to recommend that brand when compared to consumers who like or follow a brand on Facebook or Twitter.