Knowledge Partner Content
First << 16171819202122 >> Last (25)
Microsoft Advertising: Social Advertising and Word-of-Mouth
This research brief from Microsoft Advertising provides insights from the “social advertiser’s” point of view on investing in social media marketing.
Social Media in Context, Part Two
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
Google: Five Truths of the African-American Consumer
This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.
McCann: The Truth About Privacy
McCann Worldgroup offers insights on how businesses can cultivate responsible sharing through a greater understanding of consumer concerns about their online privacy and the use of their personal data.
Social Media in Context, Part One
This report from Kantar explores new trends impacting social media, challenges in measuring social media, and the explosive growth of social networking in China.
Born this Way: The U.S. Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
Google: B2B Trends in Mobile and Online Video
Google and Forbes Insights partnered on this late 2010 research report which identifies key trends in the business-to-business space for mobile and online video.
Yahoo!: The Impact of Social Features
Yahoo! offers findings from their measurement of the brand impact of a major auto brand’s sponsorship of Yahoo!’s Academy Awards page during the 2011 Oscars.
Analyzing and Optimizing Partner Relationships
This white paper from Aimia offers three strategies for improving loyalty program partnerships.
Razorfish & Denuo: Mercedes-Benz Tweet Race Case Study
Mercedes-Benz partnered with their agencies Razorfish and Denuo to generate buzz and create a unique marketing effort in promotion of their new Super Bowl commercial.
Starcom Norway: Kaizers Orchestra Case Study
In this video Starcom Norway highlights a successful case study on their creative approach to distributing digital content for the Norwegian band Kaizers Orchestra.
Yahoo! The Long and Winding Road: Gamesmanship of Shopping
Yahoo! and Universal McCann partnered on this research study to gain insights helpful to marketers in understanding the new dynamics of the path to purchase resulting from emerging digital tools.
Google: Word of Mouth and the Internet
Google shared findings from a December 2010 study examining the influence of the Internet on consumer conversations about brands.
What’s Your Story? Building Brand Relationships across Paid, Owned and Earned Media
Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.
Yahoo!: Marketing to Moms Online
Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.
Born this Way: The UK Millennial Loyalty Survey
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
The New Data Values: Securing Customer Data as a Renewable Resource
This white paper from Aimia argues that marketers can't wait for public and private policy to catch up to technology and the marketplace. Instead, the industry must work to generate effective data management policies.
GfK MRI: Always on Media
In this digital update video, GfK MRI provides insights from their recent research about tablets and eReaders as the new “always on” media.
BrightLine Consumer Behavior Brief: Moms
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
Michael Finn of BrightLine: A Perspective on ITV
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
