Knowledge Partner Content
Wildfire Case Study: Academy Awards
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
Wildfire Case Study: Annie’s Homegrown
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
Davis & Gilbert LLP: SEC Confirms Companies May Use Social Media to Announce Material Information
In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.
RAPP: To Avoid Disruption, Practice Skills-Based Marketing
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
RAPP: “Just OK” Is Not OK in the Customer Experience
In this piece RAPP discusses 10 important questions for organizations to consider if they want to achieve superior customer service experiences which lead to business success.
RAPP: Bacardi Mixes Mobile into Marketing
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
SAS: Five Best Practices for Social Media Measurement
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.
DPAA: Travel Case Studies
In this piece DPAA provides three case study examples of successful travel campaigns which utilized digital place-based media.
Grow Revenue With Big Data: Unite Sales and Marketing With Big Data to Fuel Revenue Growth
This piece from Lattice discusses how organizations are using big data to grow their revenue and increase their sales effectiveness.
Venable LLP: More Muscle Behind Fitness Consent Decrees
In this advertising alert Venable LLP discusses recent fitness consent decrees regarding the new level of substantiation that the Federal Trade Commission (FTC) requires marketers to produce in support of products which make claims for wellness, weight-loss, or slimming.
Bazaarvoice: The Conversation Index Volume 5
This report from Bazaarvoice provides analysis of the intersection of social data, traditional media, and business performance, with a heavy focus on Twitter.
DPAA: National Geographic Wild Big Cat Week Case Study
In this piece the DPAA highlights the National Geographic Wild Big Cat Week campaign which included digital-place based media, custom branded content, social media, and experiential marketing elements.
Predictions 2013: What’s In Store for Sales, Marketing and Data in the New Year?
In this piece Lattice outlines top predictions for B-to-B sales and marketing teams in 2013 – with big data at center stage.
Bazaarvoice: How Social Influences Millennials’ Shopping Decisions
This infographic from Bazaarvoice provides insights to marketers about the level of influence that user-generated content has on the purchase decisions of Millennials.
Big Data For Sales: An Introduction to Achieving Sales Growth
This piece from Lattice outlines the importance and potential of big data, as well as how it can help to solve challenges for organizations and improve sales.
Davis & Gilbert LLP: Trademark Clearinghouse to Begin Accepting Submissions to Protect Domain Names
In this advertising alert Davis & Gilbert LLP discusses the newly created Trademark Clearinghouse which supports the registration of domain names in new generic top-level domains (gTLDs) and works to resolve disputes.
eSSENTIAL Accessibility: How Airlines, Hotels, and Cruise Line Operators Are Catering to People With Disabilities
This article from eSSENTIAL Accessibility examines the unique business opportunity of accessible and inclusive tourism and provides examples of current accessible travel offerings from leading travel and hospitality brands.
DPAA: Financial Services Case Studies
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
Venable LLP: FTC Forces Paint Companies to Remove “Green” From Their Palette
Venable LLP discusses two recent green marketing settlements from the Federal Trade Commission (FTC) in this advertising alert.
Bazaarvoice: The Conversation Index Volume 3
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
