Knowledge Partner Content
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
Korn/Ferry International has identified the three competencies most essential for success as the role of the CMO expands: creating the new and different, focusing on actions and outcomes, and inspiring others.
Cause marketing is more important to the Millennial generation than to any previous generation, but marketers will need to modify their cause-marketing strategies to order to reach this audience.
The 12th annual IEG/Performance Research Sponsorship Decision-makers Survey indicated that sponsors are changing how they evaluate and activate their partnerships.
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
This study from Mediative looks at how online display advertising influences buying and brand decisions made by shoppers at the point of purchase.
Visa will launch its first-ever global social media campaign around the 2012 London Summer Olympics.
In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
Yahoo! shared key findings from a recent study which sought to discover the opportunities available to marketers for reaching consumers via connected TV (CTV) devices.
Zurich Insurance Group used its PGA tour sponsorship to promote its 100th anniversary of doing business in the U.S.
This article from APR outlines 12 tips for marketers to consider in order to reduce their production costs in 2012.
In this piece the TVB (Television Bureau of Advertising) examines Spot TV as a competitive alternative to the Scatter marketplace.
BrightLine provides insight to marketers on initiating a brand dialogue with males aged 18-34 via advanced television advertising.
This white paper from Merkle shares 10 tips for creating content that will help brands connect better with consumers.
This white paper provides insights into the buying power, spending trends, and brand loyalty tendencies of Black consumers, while disproving some common stereotypes about this demographic.
The TVB (Television Bureau of Advertising) offers key observations to help inform the non-political TV media planning process during a record year for political advertising via local television.
According to this article by the Lenskold Group, awareness is an important metric to measure as it can be a major barrier when trying to influence purchase decisions.
This report from the Lenskold Group includes 10 questions that marketers should consider when determining their need for social media measurement.
This report from the Lenskold Group looks at how marketers can determine if marketing mix modeling works for them and how to get the right insights out of marketing mix modeling.
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of African-American identity and the key considerations for brands when building an African-American marketing plan.