Knowledge Partner Content
Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
Interactive TV (also known as iTV or In-TV) is three times more effective than social and digital combined in driving purchase intent, according to this report from BrightLine.
Dr. Carl Marci, CEO and chief science officer, Innerscope Research, discussed neuroscience-based research methodologies and execution at Innerscope Research, as part of a panel discussion at the DPAA 2012 Digital Media Summit.
Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.
David Shiffman, SVP, research, MediaVest, discussed how the planning and evaluation of digital place-based media has evolved through data in this presentation at the DPAA 2012 Digital Media Summit.
Leslie Wood, CRO, Nielsen Catalina Solutions, presented research at the DPAA 2012 Digital Media Summit on the true value proposition of digital place-based advertising in terms of reach, frequency and recency.
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.
This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.
This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.
This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
This survey from the Lenskold Group found that lead generation marketing effectiveness at B-to-B companies increases with the use of marketing automation.
This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.
RSW/Agency Search Report: 2012 Client & Agency Perspectives on Topics Related to Agency Relationships
RSW/Agency Search fielded a survey of 101 marketing decision-makers and 168 agency principals in the U.S. to determine how agency searches and relationships can be improved in 2013.
This white paper examines how leading marketers are using Data Management Platforms (DMPs) to engage their customers more effectively and grow their businesses.