Knowledge Partner Content
Seventy-seven companies spent more than $15 million on sponsorships in 2010, according to IEG.
According a 2009 WFA survey, nearly 60% of marketers plan to change how they compensate their PR agency in the near future.
Although category exclusivity remains a top perk for companies interested in major sponsorships, many sponsors can no longer afford the cost of it, according to IEG.
The goal of Wyndham’s PGA Tour sponsorship is to promote the company’s wide range of vacation offerings, according to IEG.
This 2009 Decideware white paper explores the entire 360-degree feedback process as part of a robust evaluation program and outlines key steps for implementing such a program in order to improve client-side marketing effectiveness.
This article from USPS’ Deliver Magazine looks at creative examples of direct mail and explores how multi-sensory branding can enhance direct marketing campaigns.
Decideware examines the components of applying a centralized Scope of Service/Scope of Work process and the ways in which this process can help the involved parties make informed decisions to impact both efficiency and effectiveness in the client/agency relationship and drive ROI.
GE has extended its sponsorship of the International Olympic Committee’s TOP program through 2020.
In 2009, when the rest of the industry began to cut back on sponsorships, Mercedes-Benz chose to reinvest in them, according to IEG.
SAP’s approach to sponsorship has evolved from a focus on hospitality and awareness-building to creating integrated platforms that highlight their technological expertise, according to IEG.
This Macy’s case study from Yahoo! highlights how the retailer engaged with Yahoo! audiences through a targeted and interactive pullover ad featuring a digital version of their holiday sale circular.
Moms are 18% more likely than the general population to have a smartphone, according to this new study from BabyCenter.
According to eMarketer, consumers under the age of 35 are more willing to share their location in exchange for value than other consumers.
According to eMarketer, the online gaming marketplace will reach 61.9 million users by the end of 2011.
eMarketer estimates that nearly 20 million U.S. adults will redeem a mobile coupon this year.
This multi-channel integration guide, created by USPS, helps marketers understand how they can combine direct mail with radio, social media, TV, and digital.
Hewlett-Packard has signed on to sponsor Paul McCartney’s 2011 tour. In addition to the tour itself, elements of the partnership include the creation of a cloud-based digital library of Beatles music and other content archives.
Heineken uses its sponsorships to maintain their premium global positioning and engage consumers worldwide, according to IEG.
Wheat Thins (a Kraft brand) has used its sponsorship of the Bonnaroo Music and Arts Festival as a platform to sample products, boost consideration, and engage young adult consumers.
This white paper from SQAD hypothesizes that better industry tools, such as an industry cost database, could add valuable insight, reduce friction and costs, and improve the planning process with respect to the area of digital display advertising.