Knowledge Partner Content
Succeeding at innovation can require marketers to make cultural and organizational changes.
Comfort with and success at pricing is often what sets master marketers apart from the amateurs.
This white paper from Mediative explores the seven steps organizations follow on the path to purchase in the B-to-B space.
This guide from Networked Insights provides details on how marketers can achieve real-time insight into audience preferences, habits and behaviors to aid in better placement of media and promotions, resulting in both optimal reach and cost savings.
This article looks at how marketers can generate high-quality registrants, convert registrants to attendees, and identify high priority leads for sales’ follow-up via webinars.
According to this IEG report, Kia has expanded its existing sponsorship partnerships with the NBA and LPGA at the team and sanctioning body levels.
This study from Experian Simmons places U.S. adults into one of five mutually exclusive consumer segments based on their attitudes towards automobiles and driving.
The number of app stores increased from 77 in 2010 to 120 in 2011, according to Netsize.
The 10th edition of the Netsize Guide, provides readers with a look the mobile developments impacting the world today.
Net U.S. display advertising revenues at Google reached $1.71 billion in 2011, just below the $1.73 billion Facebook earned the same year, according to eMarketer.
eMarketer estimates mobile advertising spending in the U.S. reached $1.45 billion in 2011, up 89% from $769.6 million in 2010.
Merrell, an outdoor footwear and clothing company, has become the title sponsor of two national non-traditional endurance sports properties, shifting its traditional sponsorship strategy of partnering with local and regional sporting events.
This white paper from IEG looks at how marketers can apply marketing science to sponsorship ROI measurement.
This article from Prophet argues that for brands to grow and succeed, there needs to be change agents willing to take risks and switch directions.
Cross-promotions can provide sponsors with exposure in non-traditional marketing channels, allow sponsors to access new inventory, and help sponsors build new relationships, according to this report from IEG.
This report from Kantar Media TGI provides product usage data from 62 countries and over 700,000 respondents.
Pricing can be the single, most important driver of improved performance, according to this article from Prophet.
Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.
This 16th annual report from IEG takes a look at salary rates among sponsorship professionals in 2011.
In this Prophet Q&A with Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing at Stern Business School, New York University, discusses the importance of creating a pricing strategy.