Knowledge Partner Content
According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.
PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.
While consolidation has taken some brands off the table, the airline category’s remaining players remain active sponsors, according to IEG.
Budweiser and Major League Baseball (MLB) kept their long-term relationship exciting by adding two new elements to their sponsorship arrangement, according to this report from IEG.
This article from the Council of PR Firms looks at the role that public relations can play in launching new products.
According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.
According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.
IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.
This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.
In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.
According to Pivotal Research Group, current trends impacting online advertising include exchanges and real-time bidding and the growth of online video and mobile advertising.
This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.
avVenta examines the use of HTML5 and Flash technologies in digital marketing programs which seek to optimize the reach and presentation of rich media content.
Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.
This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.
The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
In the 9th edition of their digital update video series, GfK MRI provides insights from their latest iPanel research on two-screen viewing habits for tablets and TV.