Knowledge Partner Content
Great brand experiences are not the only factor that sparks word-of-mouth buzz, according to this presentation from the Keller Fay Group. Great marketing can also have the same impact.
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
NBC Universal partnered with the Keller Fay Group in March 2010 to study how word-of-mouth impacts women on the path to purchase.
Many marketing experts believe that augmented reality may offer a new avenue for direct mail that could help to cement the medium’s place in today’s shifting marketing mix models.
This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.
According to USPS Deliver Magazine, a new study demonstrates that consumers will tolerate two times as much regular mail than email contact from brands.
Mediative’s website usability checklist consists of 30 questions to help marketers assess whether or not their brand’s site is providing a positive user experience.
McCann Worldgroup provides intriguing results from a recent study which sought to determine the motivations of youth around the world.
This presentation from the Keller Fay Group explores how brands can use online and offline conversations to create and amplify brand consideration among consumers.
This report from Mediative explores three distinct groups of female Internet users: young women, professionals, and digital moms.
According to this trend analysis from Kantar Media, more than 272 billion free standing insert (FSI) coupons were distributed in 2011, which represents a 6.5% decrease in activity versus 2010.
This presentation from the Keller Fay Group looks at how TV, print, and online compare when it comes to word-of-mouth.
This guidebook from Mediative provides marketers with tips for succeeding in up and coming digital spaces, such as Facebook advertising, Google Places, location-based services, and group-buying sites.
GfK MRI provides insights from their Survey of the American Consumer about the movie viewing habits of American adults over the past five years.
This white paper from Kantar Media Compete focuses on consumer behaviors within the high consideration category of electronics.
According to Kantar Media, 2011 was a dynamic year for the U.S. automotive industry thanks to an increase in demand for new vehicles. This resulted in a market-wide sales increase for the second consecutive year.
Yahoo! provides results from a research study undertaken in partnership with Mindshare and Added Value which seeks to help marketers understand the drivers of ethnic identity and the key considerations for brands when building a multicultural marketing plan.
The DPAA (Digital Place-based Advertising Association) provides standard advertising unit guidelines which are recommended for acceptance by all digital place-based networks.
Kantar Media provided historical and current data on Academy Awards advertising in this trend report.
According to Kantar Media, during the first three quarters of 2011, $54.4 million was spent on CPG Internet display advertising in Canada. Beer dominated the CPG beverage category in Canada, accounting for 52% of the digital beverage ad spend.