Knowledge Partner Content
The DPAA (Digital Place-based Advertising Association) provides guidelines outlining the basis for recommended audience measurement metrics for digital place-based networks.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Intel utilized digital place-based media as part of their “Sponsors of Tomorrow” campaign in order to effectively reach their target global opinion leader audience.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Yahoo! utilized digital place-based video advertising in order to reinvigorate their brand and renew their emotional connection to their target audience.
This DPAA (Digital Place-Based Advertising Association) case study highlights how Dell utilized digital place-based media as part of their “The Power to do More” campaign in order to effectively reach their target IT influencer audience.
Kantar Media recently examined the paid search tactics of three online stock brokerage companies — E-Trade, TD Ameritrade, and Scottrade.
Yahoo!, in partnership with Razorfish, provides insights to marketers on the opportunities available to them as a result of the rapid rise of multiscreen viewing by consumers.
In this white paper, Ogilvy details a thirty-day action plan for retailers who want to make the greatest impact on their bottom lines as consumers are transitioning to mobile for product research and comparison shopping.
In this digital update video, GfK MRI provides insights from their recent research on the digital magazine viewing behavior of tablet owners.
In this digital update video, GfK MRI provides insights from their recent research about the opinions of tablet owners about magazine formats, personalized ads, and click-to-buy features.
This trend analysis by Kantar Media looks at the political spending taking place through Super Tuesday (March 6, 2012) and its potential impact on the 2012 presidential election.
The DPAA (Digital Place-Based Advertising Association) highlights a digital fitness campaign for the MGD64 beer brand in this case study summary.
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based campaign for the Playtex Sport product in this case study summary.
The DPAA (Digital Place-Based Advertising Association) highlights a digital place-based fitness campaign for Rogaine in this case study summary.
This industry analysis from Crisp Media provides a top-line look at how mobile marketing is being used in movie advertising.
This research brief from Microsoft Advertising provides insights from the “social advertiser’s” point of view on investing in social media marketing.
Global social network usage, e-commerce on social networking sites, and social networking for healthcare brands are some of the topics examined in this report from Kantar.
This 2011 research report from Google and GlobalHue outlines five digital truths about African-American consumers in the U.S.
McCann Worldgroup offers insights on how businesses can cultivate responsible sharing through a greater understanding of consumer concerns about their online privacy and the use of their personal data.
This report from Kantar explores new trends impacting social media, challenges in measuring social media, and the explosive growth of social networking in China.
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.