Knowledge Partner Content
BP America is now using sponsorships to help improve consumer engagement on the local level, according to IEG.
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
Nearly 70% of the total social network advertising spend goes to Facebook, according to this report from eMarketer.
Macy’s is testing a sponsorship of the Southeastern Conference (SEC) as a test to determine if they will expand further into the sports marketing space, according to this IEG report.
This IEG report looks at the sponsorship strategies currently being employed by AT&T, Verizon Wireless, T Mobile, and Sprint.
BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
In this digital update video, GfK MRI provides insights from their recent research on consumer usage of applications on tablets.
In this digital update video, GfK MRI provides insights from their recent research on the behavior and attitudes of consumers who own tablets and eReader devices.
The Nielsen Company provides an overview of the African-American consumer market segment, including demographic characteristics and in-depth insights on buying and viewing behaviors.
The Nielsen Company provides insights on how current and future generations of women shop and utilize media.
Charles Schwab is adding a new activation element to their long-standing PGA Tour sponsorship, according to this IEG report.
Tire manufacturers are continuing to aggressively invest in sponsorships and sponsorship activations, according to this IEG report.
Kodak believes that newspapers can help to make themselves more profitable again by adding gaming components to their pages, as well as increased personalization.
This report from Warc provides marketers with a crash course in Twitter 101.
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Integrated marketing, or integrated planning, is about building a comprehensive plan that covers the entire consumer journey, according to this article from Warc.
ZenithOptimedia provides their global ad expenditure forecast as of October, 2011.