Knowledge Partners

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Davis & Gilbert LLP: Local Radio Contest With “Misleading” Terms Ends in FCC Fine

This Advertising Alert from Davis & Gilbert LLP discusses a recent Federal Communications Commission (FCC) ruling that underscores the importance of conducting sweepstakes and contests in accordance with the rules as announced and advertised.

Davis Wright Tremaine LLP: Hulu Privacy Litigation Marks First Application of Video Privacy Protection Act to Solely Streamed Video

In this article, Davis Wright Tremaine LLP examines recent litigation against Hulu as it relates to privacy protection for solely streamed video content under the Video Privacy Protection Act.

Cross-Platform Ratings and Cross-Budget YouTube

According to this report from the Pivotal Research Group, online video consumption continues to grow, led primarily by YouTube.

PNC Banks on Sponsorship to Support Growth Ambitions

PNC Financial Services Group has acquired a number of new sponsorship ties ranging from pro sports teams to endurance sports and community events, according to IEG.

Airlines Maintain Course Amid Industry Consolidation

While consolidation has taken some brands off the table, the airline category’s remaining players remain active sponsors, according to IEG.

Keeping it Fresh: New Inventory Key to Budweiser/MLB Renewal

Budweiser and Major League Baseball (MLB) kept their long-term relationship exciting by adding two new elements to their sponsorship arrangement, according to this report from IEG.

What a Great Idea! Public Relations and the Marketing of Innovation

This article from the Council of PR Firms looks at the role that public relations can play in launching new products.

Following the Money: Sponsorship’s Top Spenders of 2011

According to IEG, although the same companies comprised the top 10 sponsors in 2011 as in 2010, there was significant movement within those ranks, as number three Anheuser-Busch InBev closed in on The Coca-Cola Co. at number two, thanks to the brewer’s blockbuster NFL deal.

Getting Social, Doing Good, and Driving Impact

According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.

A Peak Under the Curtain: The Principal Financial Group and the Big Ten

IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.

Data Storytelling: The Art and Science of Social Media Metrics

This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.

Digital Video to Impact 2013 Spend by CMOs

In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.

Madison & Wall: The Temperature of Online Advertising

According to Pivotal Research Group, current trends impacting online advertising include exchanges and real-time bidding and the growth of online video and mobile advertising.

Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities

This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.

HTML5 and Flash: Beyond the Hype

avVenta examines the use of HTML5 and Flash technologies in digital marketing programs which seek to optimize the reach and presentation of rich media content.

Working With Your Public Relations Firm: A Guide for Clients

Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.

Public Relations and Procurement: Building and Sustaining Productive Working Relationships

This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.

Winning at Integration

The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.

Measuring the Impact of Public Relations on Sales

This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.

Standards for Conducting a Public Relations Firm Search

This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.

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