Knowledge Partner Content
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
In this digital update video, GfK MRI provides insights from their recent research on consumer usage of applications on tablets.
In this digital update video, GfK MRI provides insights from their recent research on the behavior and attitudes of consumers who own tablets and eReader devices.
The Nielsen Company provides an overview of the African-American consumer market segment, including demographic characteristics and in-depth insights on buying and viewing behaviors.
The Nielsen Company provides insights on how current and future generations of women shop and utilize media.
Charles Schwab is adding a new activation element to their long-standing PGA Tour sponsorship, according to this IEG report.
Tire manufacturers are continuing to aggressively invest in sponsorships and sponsorship activations, according to this IEG report.
Kodak believes that newspapers can help to make themselves more profitable again by adding gaming components to their pages, as well as increased personalization.
This report from Warc provides marketers with a crash course in Twitter 101.
In 2010, Meredith partnered with The Nielsen Company to quantify the incremental sales impact of magazine advertising on consumer brands.
Integrated marketing, or integrated planning, is about building a comprehensive plan that covers the entire consumer journey, according to this article from Warc.
ZenithOptimedia provides their global ad expenditure forecast as of October, 2011.
This presentation breaks down the results of a pilot program launched by the Coalition for Innovative Media Measurement (CIMM) and the Media Behavior Institute (MBI), which looked at how life context data could improve cross-platform measurement.
Clients and agencies need to get to know each other in order to produce the best possible work, according to this article from Warc.
According to the Coalition for Innovative Media Measurement (CIMM), increases in mobile usage are heightening interest in improving cross-platform measurement practices.
This white paper from Kodak looks at how marketers can integrate digital technologies into their marketing campaigns in order to help improve their ROI.
The four C’s marketers need to remember when writing an agency brief are concise, clarity, consistency, and creativity.
This white paper from the Coalition for Innovative Media Measurement (CIMM) provides an overview of the set-top box data landscape.
In this recent study, Google partnered with the Mobile Marketing Association in order to discover how advertisers are integrating mobile into their marketing strategies, how smartphones are shaping consumer behavior, and how mobile usage differs by country.