Knowledge Partner Content
This Advertising Alert from Davis & Gilbert LLP discusses the potential pitfalls licensees of music may face due to a provision of the Copyright Act of 1976 that permits authors of copyrighted works to reclaim ownership of the works after 35 years.
In this white paper, Ogilvy’s BE Assessment Model (BEAM) is discussed as a standard for branded entertainment measurement and for determining associated metrics and building a dashboard of appropriate data.
The media consumption habits of the Baby Boomer generation (adults aged 47-65) are examined in this recent BrightLine behavior report.
In this white paper, Aimia outlines eight distinct mobile consumer segments, as well as tips for building a mobile segmentation strategy.
Final FTC Privacy Report Seeks New Laws, Supports 'Do Not Track,' Exempts Small Businesses, and Targets Data Brokers
This Advertising Alert from Davis & Gilbert LLP discusses the Federal Trade Commission’s recently released final privacy report, which sets forth a framework for best practices for businesses to adopt to better protect consumers’ privacy.
When trying to launch or improve a national brand’s local marketing efforts, it’s important to put a local website in place first.
According to this white paper from Aimia, the new currency of business is customer data. Marketers who embrace this will become “datarati,” i.e., global leaders in customer loyalty management.
According to Balihoo, having a local presence online is now imperative for national brands to ensure that the consumer can find their resellers at the local level.
This Advertising Alert from Davis & Gilbert LLP discusses an agreement between several mobile app operators and the California Attorney General to implement improved privacy protections for app users.
This Advertising Alert from Davis & Gilbert LLP emphasizes the importance of ensuring email header information in commercial emails is both accurate and does not misrepresent the identity of the actual sender, in light of a recent California court decision concerning the state’s anti-spam law.
FTC Proposes First Modifications to Children’s Online Privacy Protection Act (COPPA) Rules Since Original Adoption
This advertising advisory from Davis Wright Tremaine LLP details modifications to the Children’s Online Privacy Protection Act (COPPA) proposed by the Federal Trade Commission (FTC).
This Advertising Alert from Frankfurt Kurnit Klein & Selz PC discusses the recent settlement that the Federal Trade Commission (FTC) reached with five car dealerships over deceptive ads.
This legal advisory from Davis Wright Tremaine LLP details the United States Supreme Court’s decision in Golan v. Holder to uphold a controversial statute which restores U.S. copyright protection to foreign works which were previously held in the public domain.
This Advertising Alert from Davis & Gilbert LLP discusses Groupon’s recent agreement to pay $8.5 million to settle dozens of lawsuits alleging that the company marketed and sold vouchers with illegal expiration dates.
This landmark 2011 study from Tangerine-Watson explores the perspectives and perceptions of multicultural advertising professionals.
This white paper from Balihoo can help to educate national marketers on the process of rolling out a local marketing automation platform.
This white paper from Balihoo explores why national brands may be falling short when it comes to local marketing, despite the fact that local marketing is a critical component of national success.
National CineMedia partnered with Innerscope Research to conduct a series of biometric tests designed to measure the emotional impact of viewing ads within the in-cinema pre-feature advertising program, FirstLook.
In their 2011 Retail Brands Report, Networked Insights highlights how real-time consumer data can aid brands seeking to influence consumer behavior and purchase intention.
RSW/Agency Search surveyed 100 senior client-side marketers and 100 agency professionals to learn about their 2012 outlook.