Knowledge Partners

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Advertising Strategy: Looking Better, At Least for Now

This report from Pivotal Research Group raises expectations for the advertising industry, estimating that it will grow by 2.4% in 2012.

PR Agencies: 2012 Industry Best Practices Benchmarking Report

StevensGouldPincus surveyed 105 public relations (PR) firms in 2011 to establish 21 critical benchmarks for the PR industry.

Venable LLP: FTC Hits Seller of Internet and Social Media Data

In this advertising alert, Venable LLP provides an update on a recent settlement between the Federal Trade Commission (FTC) and Spokeo, Inc. for failing to take steps to protect consumers as required under the Fair Credit Reporting Act (FCRA).

Optimizing Landing Pages for Lead Generation and Conversion

This guidebook from HubSpot can help marketers take their landing pages to the next level, resulting in improved lead generation.

Changing Places: The Challenges and Benefits of a CMO Making a Sector Transition

Spencer Stuart interviewed 39 CMOs who had made a sector transition in order to learn about their experiences in and reasons for making this type of change.

How to Use Pinterest for Business

This guide from HubSpot breaks down Pinterest for beginners and also shares examples of what GE, Peapod, and Chobani are doing on the new social network.

Succeeding as an Organization’s First Chief Marketing Officer

According to Spencer Stuart, CMOs now exist in 62% of companies. However, the role remains poorly defined, making it challenging for new CMOs to keep their position.

TVB: Media Comparisons 2012: Persons

The TVB (Television Bureau of Advertising) provides key results from their recent Media Comparisons Study.

BrightLine: How Marketers Define Success in iTV

In this piece BrightLine provides survey data on the effectiveness of iTV for engagement, purchase intent and sales.

DPAA Case Study: Hotels.com

This DPAA (Digital Place-Based Advertising Association) case study highlights how Hotels.com utilized digital location-specific advertising as a campaign component and drove significant interest, action, and ad recall as a result.

Single-Source, Three-Screen Measurement Pilot

The Coalition for Innovative Media Measurement (CIMM) and Arbitron partnered on a pilot program in late 2011 to determine the feasibility of building a single-source, three-screen (TV, PC, and mobile) measurement panel.

USA TouchPoints Study

The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”

How Multi-Screen Consumers are Changing Media Dynamics

This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.This survey conducted by the Coalition for Innovative Media Measurement (CIMM), in partnership with comScore, explores how consumers use media across multiple screens.

Outdoor Advertising Today

This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.

DPAA Case Study: Naturally Nora, Inc.

This DPAA (Digital Place-Based Advertising Association) case study highlights how Naturally Nora, a new brand of all-natural baking mixes, built brand awareness and generated product trial through the use of Adspace targeted mall advertising.

Planning for Out-of-Home Media

This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.

Changes in Digital/Social Media: 2009-2012

RSW/Agency Search surveyed senior-level marketers and agency principals to assess how perceptions and roles of digital agencies have changed from 2009 to 2012.

Fourth Circuit Revives Rosetta Stone’s Claims Against Google Over its AdWords Program

In this alert, Venable LLP provides an update on the Fourth Circuit case concerning Rosetta Stone’s trademark infringement and dilution claims against the Google AdWords program.

OAAA Case Study: McDonald’s Angus Burger

McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.

2012 In-House Creative Services Industry Report

Cella Consulting surveyed 360 in-house creative services leaders to create this unique study, which features personal commentary from professionals working at in-house agencies.

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