Knowledge Partner Content
This white paper from SAS explores best practices and lessons learned that relate to driving profitable growth through deployment strategies, organizational structure and culture, and measurement.
The technologies available to marketers today have evolved from personal productivity tools and basic search to customer-oriented data warehouses and advanced analytics, as well as other tools developed specifically for marketers.
This white paper from SAS discusses the major issues facing markers today as they attempt to help drive profitable growth at their organizations.
In order for marketers to effect change and remain relevant in their organizations, they must be able to tie marketing to financial results.
This white paper from SAS outlines a five-step process for turning data into real profits.
SAS defines customer lifetime value as "the net present value of cash flows (past and future) attributed to a customer, household, or segment for a designated time period." Identifying these customers shows marketers which consumers will offer the highest value in the future and identifies top prospects.
Vail Resorts uses relationship marketing to deliver unique, personalized experiences for its guests.
In this Q&A, SAS speaks with Jenna Fiorito, vice president of acquisition marketing at Time Warner Cable, about the changes that have taken place in the mobile wireless industry over the past two decades.
Technology has evolved to the point today where it can now help marketers manage real-time campaigns, engage in conversations with consumers, and measure the impact of marketing activities.
The unstructured data that is created out of human interactions can help marketers improve their business strategies, if it is captured.
SAS sponsored a survey of 2,100 organizations, in partnership with Harvard Business Review Analytics, to study how social media is being used by marketers today.
The Power of Personalizing the Customer Experience: Creating a Relevant Customer Experience from Real-Time, Cross-Channel Interaction
Real-time marketing allows marketers to provide consumers with timely, relevant offers, as well as respond to concerns and issues rapidly.
Featuring examples from Oberweis Dairy, this white paper from SAS explores how analytics can be used to promote cross-channel behaviors, improve customer service, and increase customer retention.
This white paper from SAS shares five steps for improving customer loyalty through marketing analytics.
This Harvard Business Review article, sponsored by SAS, posits that many top executives fail to realize that just having big data doesn't automatically lead to better results.
Likeable Media, a social media agency, partnered with Wildfire to expand its monthly retainers, shorten development timelines, and increase customer satisfaction.
The merger of Publicis and Omnicom, the second and third largest agency holding companies in the world, represents an opportunity for the newly formed agency to focus on creating real value for its clients.
About.com conducted a survey of 1,600 consumers to study how the ways in which consumers interact with brands impacts the purchase funnel across multiple product categories.
About.com conducted a survey of 900 consumers to study the different ways in which they use search.
About.com surveyed 1,500 consumers to learn more about how brand trust impacts their purchase decisions.