Knowledge Partner Content
Millennials have come to be known as the over-sharing generation. But after years of broadcasting their lives on Facebook profiles and Twitter feeds under profiles tied to their real names and real lives, Millennials are looking for ways to share their thoughts with fewer consequences.
Growing faster than ever, the market for Web-connected gadgets is set to surpass six billion units this year, per new estimates.
While children’s advertisers spent most of 2013 complying with the FTC’s changes to COPPA, CARU continued to open cases involving advertisements that were directed to children and failed to comply with CARU’s Self-Regulatory Guidelines for Children’s Advertising.
A new forecast for retailers is decidedly more upbeat, with BDO predicting a 5.1 percent increase in sales in the year ahead, thanks to shoppers’ growing confidence in the strengthening economy.
A Pew Research Center survey uncovers how people are using Facebook 10 years after its inception.
Neustar’s Aggregate Knowledge released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion “ad events,” 61 billion impressions, and 10.5 million conversions across social media, exchanges, networks and portals.
IEG’s latest briefing not only breaks down spending figures among different sectors and global regions, but also explores how cutting-edge rightsholders are embracing digital to offer better benefits and engagement to partners.
Do you feel your digital campaigns are more about reach and fall short of delivering the engaging impact that you want to deliver and your audience expects? There’s a simple fix.
In travel, expectations have grown 15 percent; brands have only grown 6 percent. In financial services, expectations grew 18 percent; brands only grew 4 percent.
A new comScore report looking at the digital habits of Millennials revealed that they spent an average of 96 hours — the equivalent of four full days — online in November, across both the desktop and mobile Internet.
According to a new study on high-impact ads conducted by Ipsos ASI on behalf of Undertone, while the online ad industry falls deeper in love with native ads that fade into the background of web pages, consumers prefer ads that get in their face by taking over their computer screens.
Super Bowl XLVIII featured a record-setting amount of network commercial time from paying advertisers. Between the opening kickoff and the final whistle, Fox aired exactly 41 minutes of paid messages, eclipsing the previous record of 39 minutes in the 2012 game.
As part of The Engagement Project, Google's Creative Platforms Evangelist, Pete Crofut, talks about how new tools and platforms can address these challenges, helping you create “intelligent” ads — ones that are engaging and meaningful in the moments that matter.
The 2014 RSW/AgencySearch New Year Outlook Survey was completed by 150 senior level marketers and 170 marketing agency executives during December 2013. The purpose of the survey was to glean insights relative to marketer and agency expectations and perspectives going into 2014.
Gen C are avid consumers, enthusiastic early adopters and passionate brand advocates, and when brands figure out the right way to engage them, they can become the biggest spenders, the most vocal supporters and the most influential opinion formers. In short, they could become your best customers.
In this report Google provides quarterly stats, trends, and insights on video from YouTube, including the types of content consumers engage with and how to influence consumer behavior with YouTube advertising.
In this study, Google looks at the competitive search landscape for top U.S. retailers for 2013, including Macy’s, Kohl’s, Walmart, Sears, Target, Kmart, Bloomingdale's, Saks, Nordstrom, JCPenney, Dillard's, Bed Bath & Beyond, and Costco.
Lacking a single definition, the IAB has attempted to untangle the multiple, competing definitions of engagement. Essentially, digital advertising engagement falls into three major buckets: cognitive, physical, and emotional.
After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated —- decision-making and forecasting capabilities.
Recently, the Food and Drug Administration issued a draft guidance that proposes to make advertising prescription products on social media less burdensome. Comments are due on the FDA’s draft guidance within ninety days.