Knowledge Partner Content
Venable LLP: FTC’s Updated .com Disclosures Guidance
In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.
Venable LLP: POM Wonderful FTC Battle Continues
This article from Venable LLP discusses the recent Federal Trade Commission (FTC) final opinion that POM Wonderful LLC violated the FTC Act by making false or misleading claims to promote their products.
BrightLine: Reaching the Elusive Young Adult Male
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
Ingenium: Bringing to Life the Hispanic Millennial
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
BrightLine Audience Snapshot: Affluent Consumers
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
B-to-C Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and Marketing Profs examine how B-to-C marketers are utilizing content marketing tactics.
Chango: The Facebook Exchange Handbook
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
Davis & Gilbert LLP: Celebrity Endorser Contract Changes May Be Advisable
Davis & Gilbert LLP advises marketers to strengthen their celebrity contract termination language in lieu of recent celebrity endorser social media embarrassments.
Decision Analyst Inc.: Advertising Effectiveness White Paper
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
Decision Analyst Inc.: Positioning White Paper
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
The 2013 RSW/AgencySearch Agency-Marketer Business Report
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
Venable LLP: An Overview of the FTC’s New and Improved Green Guides
Venable LLP provides an overview of the Federal Trade Commission (FTC)’s new and improved green guidelines in this article from The Antitrust Source.
A Tactical Approach to Content Marketing
This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.
MarketingSherpa Email Awards 2013: 17 Award Winning Email Marketing Campaigns
MarketingSherpa’s Email Awards 2013 serves as a showcase for the work of B-to-B and B-to-C marketers who go above and beyond expectations, designing email campaigns that increase relevance and boost results.
B-to-B Content Marketing: 2013 Benchmarks, Budgets, and Trends for North America
In this piece the Content Marketing Institute and MarketingProfs examine the growing use of content marketing by business-to-business marketers in North America.
R3: Winning at Asian Agency Management
In this recent white paper from R3 Worldwide marketers will learn about major shifts in the ways marketers are engaging with their agencies across Asia, how these shifts differ from one country to another, and what the implications of these trends are on agency-client relationships.
100 Content Marketing Examples
In this guide the Content Marketing Institute provides 100 useful content marketing examples from companies of various sizes, locations, and industries.
58 Social Media Tips for Content Marketing
In this reference guide the Content Marketing Institute provides social media tips and best practices for content marketers.
Bridging the China CSR Gap
International marketing consultancy R3 Worldwide partnered with leading Chinese sustainability consultancy SynTao on this report to provide insight on which brands are the most respected for corporate social responsibility (CSR) in China and how brands can minimize the gap between sustainability performance and CSR brand perception.
Optimizing Shopping Carts for the Holidays
This webinar from MarketingExperiments discusses six changes your company can make to its shopping cart to increase conversion.
