Knowledge Partner Content
In this Q&A with Stephanie Sperber, the president of Universal Studios' partnerships and licensing division, new trends in branded entertainment and sponsorship are discussed.
In their recent 'Tech Fast Forward' study, Ogilvy, in partnership with Communispace, reveal new insights for marketers on the role that technology plays in families' lives.
The Cross Platform Report for Quarter 1, 2011, from The Nielsen Company, provides an in-depth look at today’s video consumer.
The 11th annual IEG/Performance Research Sponsorship Survey reveals that sponsors are optimistic about leveraging their sponsorship platforms in 2011.
BlackBerry partnered with the National Hockey League (NHL) to create an online video campaign centered on the 2010 Stanley Cup playoffs.
The details of TD Ameritrade's seven figure sponsorship of the U.S. Olympic Committee (USOC) and 2012 U.S. Olympic Team are discussed in this brief from IEG.
eMarketer reports that ad spending will continue to seesaw through 2015, with numbers remaining below $130 billion.
In this comprehensive study about Hispanic moms, BabyCenter offers key insights into the influence of acculturation on moms' behaviors and preferences related to shopping, mealtime, and media consumption and what this means for marketers trying to reach this fast growing segment of our population.
This BabyCenter study reveals the anatomy of five consumer segments among moms using social media, broken down into two categories: the “Influencers” and the “Influenced.” Even though the Influencers make up only 18% of social moms, they wield 78% of the influence and have a profound impact on the Influenced.
General Motors partnered with Yahoo! Digital AdVentures to create login page takeover ads in order to increase brand awareness and drive purchase intent.
IEG shares 10 tips for successfully measuring sponsorships in this report.
This Q&A from IEG looks at Sprint's title sponsorship of NASCAR's top racing series.
Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon, 2nd Edition
This White Paper by ReedSmith, a law firm, looks at issues pertaining to social media and the law, including trademarks, data privacy and security, and copyrights.
This White Paper from ReedSmith, a law firm, looks at the rapid growth of cloud computing and the challenges and benefits it may present to marketers today.
This article from USPS' Deliver Magazine discusses a recent neuroscience study that demonstrated how direct mail can make a deeper and longer-lasting impression on people's brains than digital advertising.
A recent BrightLine research brief provides data on the media consumption behavior of Hispanics as it relates to advanced television advertising.
Marketing to Vacation Travel Influencers: Attitudes & Motivations of Hospitality’s Most Influential Guests
In this white paper, GfK MRI provides an insightful look into the psychographics that drive purchase decisions for vacation travel influencers, including consumer perspectives that will help marketers create improved service experiences, partnerships, promotions, and communications strategies.
GfK MRI provided insights to marketers about frequent patrons to five types of quick serve restaurants in this white paper. Study results regarding frequent patron preferences, habits, life cycle, and actions are all examined in relation to dining, overall health and nutrition, transparency, environmental responsibility, and mobile device activities.
A recent Yahoo! study shows how biometric monitoring of participants helps marketers understand the importance of employing relevant tactics in online advertising to connect with consumers.
Cisco, the hi-tech B-to-B vendor, used Google AdWords to launch a mobile search engine marketing (SEM) campaign to drive traffic to their European mobile sites and further strengthen ties between their brand and the public.