Knowledge Partner Content
Yahoo! and BBDO offer a new model for helping brands in more effectively leveraging the art of storytelling to better connect with consumers across paid, owned and earned media.
Yahoo! aggregated data from six prior studies for this research report in order to provide insights to advertisers on better reaching moms who are engaged online.
Aimia, a loyalty marketing firm, surveyed Millennial (or Generation Y) consumers in the UK to learn about their attitudes and behaviors with regard to brand loyalty, data privacy, social media and mobile marketing, and rewards marketing.
This white paper from Aimia argues that marketers can't wait for public and private policy to catch up to technology and the marketplace. Instead, the industry must work to generate effective data management policies.
In this digital update video, GfK MRI provides insights from their recent research about tablets and eReaders as the new “always on” media.
In this consumer behavior brief, BrightLine highlights the potential for marketers to reach moms via advanced television advertising.
Rick Howe, the ITV doctor, interviewed Michael Finn, president of BrightLine, about where television advertising has been and where it’s going now that interactive TV is a viable and appealing option for advertisers.
In this research report, Nielsen provides insights on how cross-platform reach and frequency metrics and cross-platform ad effectiveness optimization approaches are possible.
BP America is now using sponsorships to help improve consumer engagement on the local level, according to IEG.
According to IEG, Kodak will be placing more of a B-to-B emphasis on its PGA Tour sponsorship over the next four years than the brand has in years past.
Mobile advertising spending will top $1 billion by the end of 2011, according to this report from eMarketer.
Nearly 70% of the total social network advertising spend goes to Facebook, according to this report from eMarketer.
Macy’s is testing a sponsorship of the Southeastern Conference (SEC) as a test to determine if they will expand further into the sports marketing space, according to this IEG report.
This IEG report looks at the sponsorship strategies currently being employed by AT&T, Verizon Wireless, T Mobile, and Sprint.
BabyCenter’s report on how moms in the U.S. shop today looks at how many moms reconsider their needs and brand choices after starting a family and how they are using digital tools to make shopping easier.
Generation Y, or millennials, represents between 60 and 76 million consumers, so it’s important that marketers reach out to them via the appropriate touch points, according to this report from MKTG Inc.
In this digital update video, GfK MRI provides insights from their recent research about how ads on tablets are attracting consumer attention.
In this digital update video, GfK MRI provides insights from their recent research on consumer usage of applications on tablets.
In this digital update video, GfK MRI provides insights from their recent research on the behavior and attitudes of consumers who own tablets and eReader devices.
The Nielsen Company provides an overview of the African-American consumer market segment, including demographic characteristics and in-depth insights on buying and viewing behaviors.