This article from Prophet argues that for brands to grow and succeed, there needs to be change agents willing to take risks and switch directions.
Cross-promotions can provide sponsors with exposure in non-traditional marketing channels, allow sponsors to access new inventory, and help sponsors build new relationships, according to this report from IEG.
This report from Kantar Media TGI provides product usage data from 62 countries and over 700,000 respondents.
Pricing can be the single, most important driver of improved performance, according to this article from Prophet.
Total advertising expenditures increased .8% in 2011 and finished the year at $144 billion, according to data released by Kantar Media.
This 16th annual report from IEG takes a look at salary rates among sponsorship professionals in 2011.
In this Prophet Q&A with Tulin Erdem, Leonard N. Stern Professor of Business and Professor of Marketing at Stern Business School, New York University, discusses the importance of creating a pricing strategy.
The number of digital coupon events increased by 12.3% in 2011, as compared to 2010, according to Kantar Media.
This article from Prophet argues that the hallmarks of great B-to-C companies are also applicable to building strong B-to-B companies.
This report from The Creative Group looks at how the creative field is evolving and what competencies organizations will need to embrace in order to succeed in it.
This survey, fielded by Columbia Business School’s Center on Global Brand Leadership and the New York American Marketing Association (NYAMA) in early 2012, found both widespread adoption of new digital tools, and support for the use of new data to drive marketing decisions and measure marketing ROI.
This Kantar Media-sponsored article from Ad Age looks at the challenges and impending transitions facing the pharmaceutical industry.
The TVB (Television Bureau of Advertising) highlights findings from a recent study which examined the impact of various advertising media on consumers at each phase of the purchase funnel.
This analysis of advertising spending for the NCAA Division One Men’s Basketball Championship, known as “March Madness,” demonstrates that the tournament has evolved over the years to become one of the most valuable events in all of sports.
This guide from Mediative discusses how to maximize your website’s ROI by improving usability, enhancing landing pages, and focusing on SEO.
Great brand experiences are not the only factor that sparks word-of-mouth buzz, according to this presentation from the Keller Fay Group. Great marketing can also have the same impact.
According to IEG, recent global and national economic crises have slowed the projected growth of sponsorship activities for 2012.
NBC Universal partnered with the Keller Fay Group in March 2010 to study how word-of-mouth impacts women on the path to purchase.
Many marketing experts believe that augmented reality may offer a new avenue for direct mail that could help to cement the medium’s place in today’s shifting marketing mix models.
This presentation from the Keller Fay Group looks at an AT&T case study to determine whether or not word-of-mouth directly influences sales volume and where it fits in to the “owned-earned-paid” media model.