Knowledge Partner Content
A major credit card company worked with Chango to use search retargeting to encourage prospects to apply for a credit card online.
An online education provider used Chango to implement search retargeting strategies that would encourage prospects to fill out online forms related to e-learning.
An online travel site used a search retargeting campaign, in partnership with Chango, that was integrated into the its dynamic creative system at the keyword level to increase hotel bookings.
An amusement park looking to drive incremental ticket sales worked with Chango to create a search retargeting campaign that focused on keywords related to other theme parks, zoos, and additional family activities.
A top retailer partnered with Chango to set up a search retargeting campaign in order to drive online sales across 12 different product categories.
An auto accessory retailer used search retargeting, in partnership with Chango, to engage with prospects and drive usage of a proprietary online tool.
A B-to-B company used search retargeting, in partnership with Chango, to help acquire new accounts through its online channels.
A consumer packaged goods company used search retargeting, in partnership with Chango, to help generate brand awareness and support a seasonal campaign.
This viewer behavior report from BrightLine outlines the potential for reaching the Baby Boomer generation, a group of American consumers with the greatest concentration of wealth in history, via interactive TV advertising.
Bacardi's integrated "Vivimos" campaign includes airing videos in about 100,000 U.S. movie theaters over the summer, with a mobile interactive element via Shazam.
Coupons.com has developed a free voice-activated app for Google Glass. The app puts brands at eye level with consumers through emerging technologies.
In this report RAPP discusses how companies that know how to position and manage brands as platforms for self-organization can make Google-like growth almost template driven.
Dual-screen experiences are about to transform the way people interact with video and the way publishers, broadcasters, and advertisers capture and engage their attention. But are advertisers ready to capitalize on the revenue potential that dual screen will bring?
According to the annual PricewaterhouseCoopers report on digital advertising, advertisers are increasingly spending more money on digital properties, and the shift to digital advertising is almost proportionate to the rate of the decline of the print industry.
Marriott Hotels wants to be less about the stay and more about the journey, encouraging people to “Travel Brilliantly.” With a new marketing campaign, the hotel chain is looking to show how it can cater to both business and leisure travelers who are sometimes one and the same at the same time.
According to the Pew Research Center, 34 percent of American adults report ownership of a tablet, almost double the 18 percent adoption rate in April 2012.
In a recent study by GroupM Next and Compete, among more than 168,000 purchases of consumer electronics, 48 percent of all purchases studied were heavily influenced by digital media and advertising. The research outcome suggests that a new series of consumer behaviors is forming the next-generation version of the purchase funnel.
Smart or interactive TV users have the highest ad response rate (84 percent), as compared to users of other connected device, according to BrightLine.
BabyCenter surveyed over 1,250 moms living in Canada to determine the role that social media plays in their lives.
BabyCenter surveyed over 1,700 mothers living in the U.K. to determine the role that social media plays in their lives.