Knowledge Partner Content
Polling over 1,000 voters in mid-November, the Computer & Communications Industry Association found that 80 percent of respondents claimed to be more worried that the information they share online will be hacked than they are about ad targeting.
Internationalism, instant gratification and the fast life, drawing the boundaries for digital, and prevention are the big four movements for 2014 identified as trends by market research firm Mintel’s new Consumer Trends Analysis.
Altimeter Group interviewed 34 organizations that are actively using social data in conjunction with enterprise data to make investment and resourcing decisions, better understand customer needs, and discover unanticipated risks and opportunities.
No policy or guideline alone can ever be comprehensive enough to anticipate every potential social media scenario. Employees need to be prepared for the inevitable “gray areas” created by the fast-changing social media space.
Good, bad, or ugly, data received from a campaign is always a source of fuel that helps power optimizations for live campaigns and valuable knowledge for future initiatives.
A new survey from the Pew Research Center’s Internet Project shows that 73 percent of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but 42 percent of online adults now use multiple social networking sites.
This report from Altimeter addresses the questions: What is native advertising and, by extension, what is it not? It also attempts to map and outline product offerings from the native advertising triumvirate: publishers, technology vendors, and social media platforms.
Companies are not created equal. Altimeter Group found that companies go through six distinct stages of social business maturity, each with unique risks and opportunities.
To kick off 2014, HubSpot put together a list of marketing predictions from industry experts and looked back at predictions from last year. Read about trends that are here to stay and which ones you can stop wasting your time on.
According to StrongView’s "2014 Marketing Trends Survey," marketers plan to increase their budgets on activities that increase customer engagement through more relevant and timely campaigns.
This report from Altimeter explores scalable organizational models for addressing content needs across the enterprise and makes recommendations for a holistic program.
This report, based on interviews with 18 executive industry practitioners, explains the benefits of real-time marketing, outlines the business cases to which it can be applied, and identifies the best practices and steps necessary to move an enterprise toward RTM readiness.
In 2013, influencer marketing was top of mind, and in 2014 getting to influencers remains an important goal. The latest research tells us that 74 percent of marketers plan to deploy influencer marketing in the next 12 months. But what exactly is an influencer, and what exactly does influencer marketing do for your brand?
In the past, the ability of a media supplier to generate ad results was often the number-one factor marketers used to evaluate media companies. But the results of recent survey by Advertiser Perceptions, Inc. revealed that “aggressive rate deals” are considered more important to typical marketers.
Google and CEB’s Marketing Leadership Council surveyed 3,000 purchasers of 36 B-to-B brands across multiple industries to uncover the reality beyond the basic assumptions that drive B-to-B marketing. This white paper includes case studies from John Deere, Cisco, Grainger, and Xerox.
Before meeting with sales reps, decision makers conduct online searches to become better-informed, more powerful buyers. Learn exactly which digital channels they’re using, what kind of information they’re looking for, and how to meet these valuable buyers at every point along their journey.
This white paper from comScore provides companies with important context for understanding today’s digital marketplace and how emerging multi-platform consumer dynamics create opportunities for their businesses.
To get a comprehensive view of the state of social media management today and how marketers can prepare for 2014, Wildfire by Google and Ad Age did an exclusive survey to find out how enterprise brands are handling social media and the changes it has brought to marketing.
2014 brings even more new generic top-level domain launches, opening new frontiers across the Internet landscape for potential brand abuse or new business possibilities. Be one step ahead and implement these best practices for your online brand protection strategy in 2014.
Throughout 2011 and 2012, Google worked with CEB’s Marketing Leadership Council to survey 1,500 business leaders who have recently been involved in major purchases for 22 large B-to-B organizations. The results suggest that a new paradigm in business-to-business marketing has taken hold.