Knowledge Partner Content
DPAA: Alcoholic Beverage Case Studies
In this piece DPAA provides case study examples of successful alcoholic beverage campaigns which utilized digital place-based media.
DPAA: Automotive Case Studies
In this piece DPAA provides case study examples of successful automotive campaigns which utilized digital place-based media.
GfK MRI: Top Interactive Magazine Ads on Tablets
In the 12th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on tablet magazine ads which generated the most reader interaction.
The Antidote to CRM
This article from Hornstein Associates breaks down recently completed email responsiveness research.
Davis & Gilbert LLP: FTC Amends COPPA to Strengthen Children’s Privacy Protections
In this advertising alert Davis & Gilbert LLP provides updates to marketers on recent Federal Trade Commission (FTC) amendments to the Children’s Online Privacy Protection Act (COPPA).
Nielsen: State of the Asian American Consumer
This Q3 2012 report from Nielsen provides insights to marketers on the growth opportunity available to businesses via the Asian American consumer base.
Advertising: The Newer Normal
Pivotal Research Group offers 2013 price targets for Google, Yahoo!, CBS, Viacom, and a number of the agency holding companies in this report.
Agency Search Consultants Speak: The 10 Best Agencies of 2012
Avidan Strategies surveyed agency search consultants to come up with a list of the 10 best agencies of 2012. The list was topped by Grey Advertising.
Arbitron: Radio’s ROI in Marketing Mix Models
In this white paper Arbitron shares results of a two year study done in collaboration with radio industry leaders to determine best practices for improving radio data for marketing mix models.
The Creative Group: 2013 Salary Guide
The 13th edition of this guide from The Creative Group includes starting salaries and descriptions for more than 125 interactive, design, marketing, advertising, and public relations positions in the U.S. and Canadian markets.
Frankfurt Kurnit Klein & Selz PC: User-Generated Content Checklist
This checklist from Frankfurt Kurnit Klein & Selz PC outlines legal considerations for marketers who are interested in incorporating user-generated content into their advertising.
GfK MRI: Most-Read Magazine Ads on Tablets
In the 11th edition of their digital update video series, GfK MRI shares insights from their latest Starch Digital research on the most-read magazine ads on tablets.
HSBC: Banking Giant Recalibrates Sponsorship Strategy to Support Evolving Business Objectives
As a result of the 2008 economic collapse, HSBC has scaled back its sponsorship partnerships with local properties in favor of ties with a handful of international sports leagues and events.
IEG Category Update: Laundry Detergent
Led by Tide, laundry detergent brands are increasing their use of sponsorships in order to promote products in relevant environments, tout brand attributes, and gain platforms for retail promotions.
Inside Starwood’s Sponsorship Strategy
According to IEG, Starwood is expanding its sponsorship portfolio to support its international expansion and gain unique, one-of-a-kind experiences for its Starwood Preferred Guest loyalty program.
Liberty Mutual Expands Global Portfolio
Liberty Mutual has announced that it will be a sponsor of the U.S. Olympic Committee and the 2014 FIFA World Cup, according to IEG.
Madison & Wall: Assessing TV Networks
While ratings remain an important metric for media industry observers to monitor, they are only one variable involved in determining how valuable a TV network is to advertisers.
Western Union Gets Better with Sponsorship
Western Union has acquired some international sponsorship platforms in order to support its new global brand campaign, according to IEG.
Who Does What: Auto and Home Insurers
Sponsorship activity in the auto and home insurance category will continue to accelerate, according to IEG.
Who Does What: Energy Drinks
According to IEG, sponsorship activity in the energy drink category is expected to maintain its forward momentum over the foreseeable future.
