Knowledge Partner Content
After a five-year lull, IEG reports that many department stores are now entering the sponsorship field, including Sears, Lord & Taylor, and Macy’s.
Older high-income consumers (those with household incomes over $250,000) are more likely to see advertising via traditional platforms, according to The Shullman Research Center.
Eighty-six percent of small business owners (i.e., those with household incomes over $250,000) are optimistic about their own personal financial situation and the economic outlook, according to The Shullman Research Center.
The Shullman Research Center reports that upscale consumers (those with a household income greater than $250,000) are more likely to use web-based communications when reaching out to family and friends as opposed to be to traditional communication methods.
Top retailers among affluent consumers (those with a household income greater than $250,000) include Amazon.com, Target, Walmart, and Apple, according to The Shullman Research Center.
Agency holding companies that offer unbundled services to their clients will be better prepared for the future, as more and more marketers continue to purchase services from their agencies on an a la carte basis.
This report from The Bedford Group shares best practices for selecting a digital agency, including considering a “team of record” versus an “agency of record” and requiring that the potential agencies be able to consider the brand’s holistic needs, not just its digital requirements.
Eighty-four percent of moms utilize social media versus seventy-three percent of the general public, according to BabyCenter, and are heavy users of YouTube, Instagram, Twitter, and Pinterest.
Cella Consulting surveyed over 400 in-house creative agency professionals to analyze the capabilities, frequency of use, and challenges related to in-house creative agencies.
Moviegoers represent 70% of Americans, indicating that in-cinema advertising is a promising way to reach consumers, according to National CineMedia.
Minority groups are more likely to have conversations about brands and use technology tools to facilitate those conversations than the general public, according to The Keller Fay Group.
Fifteen percent of all online sales were made via a mobile device thus far in 2013, up from 11% in 2012, according to eMarketer. This will rise to 25% by 2017.
Wired Magazine recently stated that viewers are currently experiencing a “platinum age” for TV, thanks to quality content that inspires conversations. In March 2013, one-in-five Americans had conversations about TV shows, a 30% increase over the previous year.
Out-of-home (OOH) advertising has the ability to reach 90% of American consumers, as well as more affluent consumers specifically, according to this report from the Outdoor Advertising Association of America (OAAA).
The Outdoor Advertising Association of America (OAAA) commissioned Arbitron to research how out-of-home (OOH) advertising can drive online search, social media, and website traffic by creating a contest to determine which president’s image should be added to Mount Rushmore next.
In this piece Clear Channel provides key insights into the listening habits and expectations of today’s consumers and suggestions for best utilizing radio to drive interest in products and services.
This report from Arbitron and Scarborough presents universe estimates for digital place-based video, through benchmarking the size and profile of total viewers across the U.S., with data to aid advertisers in their decisions on which networks to include in their media plans.
In this article Google examines the explosion of opportunities for marketers to drive engagement with consumers in an increasingly digital world.
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
Integrating Marketing Operations: How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
A more integrated marketing workflow can help marketers to better keep track of multiple communication and action threads, make decisions that are in line with corporate goals, and map advanced planning scenarios.