Knowledge Partner Content
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DPAA: Nielsen Catalina Solutions on Digital Place-based Advertising Research
Leslie Wood, CRO, Nielsen Catalina Solutions, presented research at the DPAA 2012 Digital Media Summit on the true value proposition of digital place-based advertising in terms of reach, frequency and recency.
DPAA Case Study: Hallmark Cards
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
DPAA Case Study: Oppenheimer Funds
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
The New Branded Engagement Imperative
According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.
The Olympics: A Branded Entertainment Report
This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.
The Power of Like 2: How Social Marketing Works
This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.
The Power of Like: How Brands Reach and Influence Fans Through Social Media
This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.
Understanding Hispanic Branded Entertainment
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
2012 Holiday Quick Guide
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
2012 Lead Generation Marketing Effectiveness Study
This survey from the Lenskold Group found that lead generation marketing effectiveness at B-to-B companies increases with the use of marketing automation.
Madison & Wall: Putting the “Ad Time = Ad Money” Argument to Rest
This report from the Pivotal Research Group argues that the perennial notion that consumer time and ad money should match is flawed.
RSW/Agency Search Report: 2012 Client & Agency Perspectives on Topics Related to Agency Relationships
RSW/Agency Search fielded a survey of 101 marketing decision-makers and 168 agency principals in the U.S. to determine how agency searches and relationships can be improved in 2013.
The Data Management Platform: Foundation for Real-Time Customer Engagement
This white paper examines how leading marketers are using Data Management Platforms (DMPs) to engage their customers more effectively and grow their businesses.
The Impact of Marketing Automation on Marketing Effectiveness
According to a recent study from the Lenskold Group, 68% of B-to-B marketers use some form of marketing automation in their organizations.
50 Content Marketing Ideas
This checklist from Trust eMedia contains 50 ideas for how marketers can promote their brands via improved content marketing.
A Guide to Google+
This guide from Trust eMedia breaks down how to use Google+, one of the newest social networking sites, for beginners.
Social Media Agency Checklist
This checklist from Trust eMedia provides a list of questions for marketers to consider before selecting a social media agency.
Social Media for Newbies
Trust eMedia has created a beginners guide to social media that explores what social media is, why it's important, and what marketers can do with it.
The Future is Inbound Marketing
According to Trust eMedia, inbound (i.e., social media) marketing costs 61% less per lead than traditional outbound marketing.
