Knowledge Partner Content
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Converting Cinema CPMs to TV
This presentation from National CineMedia looks at how cinema impressions can be converted to TV impressions using Nielsen’s Brand Effect methodology.
The Impact of Combining TV Advertising with National CineMedia’s FirstLook
Combining in-cinema advertising with TV advertising can help to yield higher recall and likeability metrics, according to this presentation from National CineMedia.
Advertisers Are Increasingly Frustrated with Ad Agencies
A recent survey conducted by Avidan Strategies indicates that client satisfaction with ad agencies is rapidly declining, demonstrated by the fact that 51% of respondents have reduced their agency roster over the past three years.
Google: The New Multi-Screen World: Understanding Cross-Platform Consumer Behavior
This Q2 2012 research brief is based on a study which was conducted by Google, in partnership with Ipsos and Sterling Brands, in order to better understand the new multi-screen world of today’s consumer.
DPAA: Aerva: Seamless Multi-Channel Engagement
Sanjay Manandhar, founder & CEO, Aerva, presented a case example on the Aerva enterprise platform at the DPAA 2012 Digital Media Summit, and discussed how Aerva is partnering in the digital place-based media space to provide seamless experiences to consumers via social media, mobile interactivity and digital displays.
DPAA: LocaModa on Digital Place-based Media
Stephen Randall, CEO, LocaModa, joined a panel discussion at the DPAA 2012 Digital Media Summit to discuss how social media can greatly amplify the message of digital place-based advertising.
DPAA: SapientNitro on Interactive and Personalized Digital Signage
FK Funderburke, director of digital merchandising and mobile strategy, SapientNitro, presented two examples at the DPAA 2012 Digital Media Summit in which new technologies for interactive and personalized digital signage have been highly effective for reaching target audiences.
DPAA: Innovative Ideas from Innerscope Research
Dr. Carl Marci, CEO and chief science officer, Innerscope Research, discussed neuroscience-based research methodologies and execution at Innerscope Research, as part of a panel discussion at the DPAA 2012 Digital Media Summit.
DPAA: Media Behavior Institute on USA Touchpoints
Henry Laura, executive director, sales, Media Behavior Institute, presented findings from the USA Touchpoints mobile app program at the DPAA 2012 Digital Media Summit, and discussed how USA Touchpoints program is helping media dollars work harder through access to detailed consumer profiles in the context of daily life.
DPAA: MediaVest: From Intuition to Data-Driven
David Shiffman, SVP, research, MediaVest, discussed how the planning and evaluation of digital place-based media has evolved through data in this presentation at the DPAA 2012 Digital Media Summit.
DPAA: Nielsen Catalina Solutions on Digital Place-based Advertising Research
Leslie Wood, CRO, Nielsen Catalina Solutions, presented research at the DPAA 2012 Digital Media Summit on the true value proposition of digital place-based advertising in terms of reach, frequency and recency.
DPAA Case Study: Hallmark Cards
Jan Mulkey, consumer marketing manager, Hallmark Cards, presented a case study at the DPAA 2012 Digital Media Summit which highlighted the use of digital place-based media in the launch campaign for Hallmark’s new “Jingle” product line.
DPAA Case Study: Jack in the Box
Patti Foley, director of marketing communications and merchandising, Jack in the Box, presented a case study at the DPAA 2012 Digital Media Summit on the recent “All American Jack” campaign which utilized digital place-based media.
DPAA Case Study: Oppenheimer Funds
Kirti N. Srikant, AVP, director of brand marketing and advertising, Oppenheimer Funds, presented a case study at the DPAA 2012 Digital Media Summit which highlighted Oppenheimer’s use of digital place-based media as a key element of their “Globalize Your Thinking” integrated campaign.
The New Branded Engagement Imperative
According to this white paper from iTVX, thanks to the amount of data now available, branded entertainment is being used by more and more advertisers.
The Olympics: A Branded Entertainment Report
This report looks at how iTVX, in partnership with Rentrak, established a branded entertainment metric for the 2012 London Olympics.
The Power of Like 2: How Social Marketing Works
This second white paper in comScore’s “U.S. Power of Like” series focuses on the impact of branded earned and paid media exposure on the behavior of Facebook fans and friends of fans.
The Power of Like: How Brands Reach and Influence Fans Through Social Media
This white paper from comScore examines the nature of reach and frequency of branded content on Facebook.
Understanding Hispanic Branded Entertainment
To reach Hispanic consumers via branded entertainment, marketers should be sure to take advantage of the influence Hispanic culture is having on English-language TV programming, according to this white paper from iTVX.
2012 Holiday Quick Guide
In their 2012 holiday guide Google provides quick tips to marketers based on learnings from the 2011 U.S. holiday shopping season.
