Knowledge Partner Content
In this case study Wildfire discusses how Nicole Miller leveraged unique social ad optimization technology to grow their fan base of social luxury customers.
In this case study Wildfire highlights how The New York Giants activated their existing social audience base leading up to the 2012 Super Bowl through a customized social marketing campaign.
In this report Millennial Media and comScore provide insights to consumer goods marketers to aid them in developing more effective mobile advertising strategies.
In this article Decision Analyst offers guidelines and best practices for improving new product concept testing.
In this article Decision Analyst examines the primary methods used in the forecasting of year-one sales.
In this report SCAN International and Joanne Davis Consulting provide findings from their 2012/13 survey of 293 agency leaders on the quality of their clients.
This Wildfire case study demonstrates how Benefit Cosmetics raised awareness about its newest mascara line solely through social channels.
This McKinsey Quarterly article discusses how emerging digital technologies are personalizing the consumer experience and how companies need to find new ways to offer high-level value in their brand experiences in an on-demand world.
In this white paper Bizo highlights the top seven advertising traps to avoid as a business-to-business marketer.
This 2013 research report from Syncapse provides insights to marketers on the average value of a Facebook brand fan in key consumer categories.
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
In this white paper Chango shares key findings from their biannual retargeting barometer survey, fielded to 51 media buyers from the U.S., Canada, and the U.K.
In this piece Wildfire highlights how the Academy of Motion Picture Arts and Sciences used the Wildfire Social Suite to increase awareness and attendance at over 100 events throughout the year.
This new report from BrightLine indicates that over 90 million U.S. households have a digital TV and that 28 percent have a smart TV.
This case study highlights how the Annie’s Homegrown brand used the Wildfire Social Marketing Suite to successfully launch their new frozen pizza through an integrated marketing strategy.
In this advertising alert Davis & Gilbert LLP discuss the recent report from the Securities and Exchange Commission (SEC) clarifying that companies may use social media outlets such as Facebook and Twitter to announce material information.
In this piece RAPP examines the main drivers of disruption, the self-disruption cycle, and how organizations can practice a skills-based approach for evaluating, planning, and delivering on customer experience offers.
In this piece RAPP discusses 10 important questions for organizations to consider if they want to achieve superior customer service experiences which lead to business success.
In this piece RAPP discusses how their client Bacardi recently introduced a series of successful six-second cocktail recipes on the Vine mobile video app.
In this piece SAS discusses the three areas of focus for becoming more effective with social media and five best practices for social media measurement.