Knowledge Partner Content
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HTML5 and Flash: Beyond the Hype
avVenta examines the use of HTML5 and Flash technologies in digital marketing programs which seek to optimize the reach and presentation of rich media content.
Working With Your Public Relations Firm: A Guide for Clients
Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.
Public Relations and Procurement: Building and Sustaining Productive Working Relationships
This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.
Winning at Integration
The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.
Measuring the Impact of Public Relations on Sales
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
Standards for Conducting a Public Relations Firm Search
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
The Evolving Role of the Chief Marketing Officer
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
GfK MRI: Tablets and TV: Two Screen Viewing
In the 9th edition of their digital update video series, GfK MRI provides insights from their latest iPanel research on two-screen viewing habits for tablets and TV.
Local Marketing Automation: Translating National Strategies into Local Executions
This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.
Madison & Wall: MySpace 2.0 Billion
Facebook is spending $2 billion a year on capital infrastructure, virtually eliminating the possibility of a competitive threat.
Davis & Gilbert LLP: Court Rejects Federal Criminal Charges Against Host of Online Poker Games
In this advertising alert, Davis & Gilbert LLP discusses the implications of a recent decision which overturned federal criminal charges against the host of an online poker gaming site.
Yahoo!: Brave New Moms
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
Yahoo!: Online Behavior Prior to Automobile Purchase
This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.
Yahoo!: Holiday Shopping Trends
In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.
Madison & Wall: Blame it on Rio
According to Pivotal Research Group, some media owners not involved with the 2012 London Olympics are blaming a portion of potential operating shortfalls on competition from the Olympics.
Advertising Strategy: Reversing Course
Pivotal Research Group is revising its optimistic projections from the beginning of the summer of 2012 regarding ad spending growth and is now predicting only a 1.4% increase.
Active International: How to Handle the Third Wave of Real Estate Pain
In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.
Yahoo! Case Study: Westin Hotels
Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.
Yahoo!: What Will Marissa Meyer Do?
This article from Pivotal Research Group hypothesizes as to what direction Yahoo! may take under the direction of its new board and CEO.
Active International: Four Things Marketers Should Know About Corporate Trade
In this piece, Active International outlines four things that every marketer should know about corporate trade.
