Knowledge Partner Content
avVenta examines the use of HTML5 and Flash technologies in digital marketing programs which seek to optimize the reach and presentation of rich media content.
Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.
This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.
The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.
This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.
This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.
This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.
In the 9th edition of their digital update video series, GfK MRI provides insights from their latest iPanel research on two-screen viewing habits for tablets and TV.
This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.
Facebook is spending $2 billion a year on capital infrastructure, virtually eliminating the possibility of a competitive threat.
In this advertising alert, Davis & Gilbert LLP discusses the implications of a recent decision which overturned federal criminal charges against the host of an online poker gaming site.
In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.
This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.
In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.
According to Pivotal Research Group, some media owners not involved with the 2012 London Olympics are blaming a portion of potential operating shortfalls on competition from the Olympics.
Pivotal Research Group is revising its optimistic projections from the beginning of the summer of 2012 regarding ad spending growth and is now predicting only a 1.4% increase.
In this Forbes article Active International discusses the opportunities for utilizing corporate trade to combat the pain of having too much empty retail real estate.
Westin Hotels saw a huge boost in search activity, brand perception and site visits resulting from its purchase of a complete Yahoo! mail login takeover ad.
This article from Pivotal Research Group hypothesizes as to what direction Yahoo! may take under the direction of its new board and CEO.
In this piece, Active International outlines four things that every marketer should know about corporate trade.