Knowledge Partner Content
In this piece DPAA provides case study examples of successful financial services campaigns which utilized digital place-based media.
Venable LLP discusses two recent green marketing settlements from the Federal Trade Commission (FTC) in this advertising alert.
This report from Bazaarvoice utilizes a sample of over 11 million pieces of user-generated content to provide insights to marketers on the things that most influence consumers, and how those influences should be factored into the decision-making of brands.
This report from Bazaarvoice draws from first-person, real-time input from consumers on how they interact with products, services, and brands, in order to provide insights to marketers which will aid in improved sales, brand loyalty, and better products.
In this article BrightLine discusses the 2013 Consumer Electronics Show (CES) and the evolution of consumer habits as they are impacted by technology.
In this report Google and Nielsen provide insights to marketers about mobile search as a driver of multi-channel conversions and behavior at a given moment.
In this piece Venable LLP discussed the recently updated Federal Trade Commission (FTC) .com disclosures guide, designed to help digital advertisers make disclosures clear to avoid deception.
This article from Venable LLP discusses the recent Federal Trade Commission (FTC) final opinion that POM Wonderful LLC violated the FTC Act by making false or misleading claims to promote their products.
In this article BrightLine shares key insights to help marketers reach the valuable young adult male consumer group.
This report from Ingenium examines the unique segment of Hispanic dominant and bicultural Millennials in an effort to provide marketers with a culturally relevant understanding to aid their future marketing initiatives.
In this research brief BrightLine outlines the potential for reaching affluent consumers via In-Television™ advertising.
According to BrightLine, interactive TV (also known as iTV or In-TV) outperforms microsites by 310 percent when it comes to driving purchase intent.
In this piece the Content Marketing Institute and Marketing Profs examine how B-to-C marketers are utilizing content marketing tactics.
In this white paper Chango examines the Facebook Exchange (FBX) as a new display advertising opportunity for marketers.
Davis & Gilbert LLP advises marketers to strengthen their celebrity contract termination language in lieu of recent celebrity endorser social media embarrassments.
This white paper from Decision Analyst Inc. offers guidelines to marketers who are working to achieve advertising effectiveness while faced with infinite media buying choices.
This white paper from Decision Analyst Inc. highlights how marketers can utilize research methods to achieve optimal brand positioning.
In this report RSW/AgencySearch shares survey results from marketer and agency respondents on issues related to agency selection criteria, the importance of agency specialization, and the impact of digital agencies.
Venable LLP provides an overview of the Federal Trade Commission (FTC)’s new and improved green guidelines in this article from The Antitrust Source.
This report from MarketingSherpa explores how marketers can create content that accelerates inbound lead quality and conversions.