Knowledge Partner Content
This paper focuses on the importance of actionable data in the smart data construct. Actionable data must be useful (solves something), functional (can be acted upon), and immediate (time sensitive).
This report looks at why some businesses are finding value through social media, while others still struggle with it.
MIT Sloan Management Review, in partnership with Deloitte, surveyed almost 3,500 global managers across 24 industries to determine how organizations are using social media for business.
In this retail brief, Aimia identifies the 10 most important loyalty moments of truth — and offer a few guidelines for getting them right, including a profile of the Millennial customer.
This report from YuMe explores how mobile consumption is changing as a result of the proliferation of mobile devices.
Forty-seven percent of automotive brands that use video in advertising used online video ad placements in 2012, second only to video game brands (48 percent).
This report from the Network for Good shares best practices for successfully appealing to consumers via cause marketing.
This report from YuMe looks at how TV ads can be repurposed as online video, the importance of interactivity in online video, and the strategic use of :15 and :30 spots.
Interactive or connected TV video consumption is on the rise, according to this infographic from BrightLine.
Representatives from the insurance, financial services, and retail industries discussed how they are becoming more customer-centric at their organizations during the 2011 SAS Financial Services Executive Summit.
Mobile shoppers use their devices most frequently at home, often while watching TV.
This report from SAS explores how organizations can use customer analytics to discover which message, interaction, or campaign actually had the most influence with consumers.
This SAS Q&A features a discussion with Adele Sweetwood, vice president of Americas marketing at SAS, and focuses on how marketing analytics can help to quantify the role that marketing plays in an organization's overall revenue.
This SAS Q&A features a discussion with Lori Bieda, executive lead for customer intelligence at SAS, and focuses on how to set up an internal marketing analytics structure.
Instead of focusing on the traditional four P's of marketing (product, price, promotion, and placement), marketers need to re-focus their efforts on achieving customer-centric growth in order to improve their marketing performance and be more accountable.
Breaking down internal silos, connecting marketing performance to business revenue, and focusing on building long-term relationships with consumers are some of they keys necessary to maintaining marketing's relevance in the current digital environment.
This white paper from SAS explores best practices and lessons learned that relate to driving profitable growth through deployment strategies, organizational structure and culture, and measurement.
The technologies available to marketers today have evolved from personal productivity tools and basic search to customer-oriented data warehouses and advanced analytics, as well as other tools developed specifically for marketers.
This white paper from SAS discusses the major issues facing markers today as they attempt to help drive profitable growth at their organizations.
In order for marketers to effect change and remain relevant in their organizations, they must be able to tie marketing to financial results.