In this video, Olivier François, chief marketing officer, Chrysler Group LLC and Fiat Group Automobiles encourages marketers to align the product with the audience, moment and culture.
Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns.
In this video, Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy.
Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.
In this video, best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.
In this video, Geoff Ramsey, chairman of eMarketer, shared an exciting, data-packed keynote covering major trends in digital media, marketing, commerce, and consumer behavior.
In this video, Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.
Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.
Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.
Onsite Insight: P&G’s Sundar Raman on Tide’s Relationship with the NFL, the Tide Newsdesk, and Marketing’s Biggest Challenges
Sundar Raman, marketing director of North America Fabric Care at Procter & Gamble, talks about the company’s successful sponsorship with the NFL.
In this video, Professor Michael McCann, director of the Sports and Entertainment Law Institute at University of New Hampshire School of Law, moderated a panel discussion with participants Kathryn Barrett Park, senior counsel of advertising and brand management at General Electric (GE), Michael Kuh, counsel at Latham & Watkins, and Christopher Sloan, assistant vice president and senior corporate counsel at Liberty Mutual Insurance, on sponsorships/brand promotion and ambush marketing at the Olympics, World Cup, and Super Bowl.
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.
Brian Murphy and Terri Seligman, partners at Frankfurt Kurnit Klein & Selz PC, and Tiffany Hall, counsel at Pernod Ricard USA, discussed the legal and business risks for companies which use social media.
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
A panel of lawyers took turns discussing strategies they use to manage their brands in situations involving online privacy, celebrity endorsements, and class action lawsuits, among other topics.
Martin Frost, Shareholder, Polsinelli Shughart PC and Kenny Hulshof, Shareholder, Polsinelli Shughart PC, offered their insights into how tax reform, and the forthcoming debate over spending reductions is likely to evolve and impact advertising.
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GFPs.