Public Video
Content Marketing Panel: Creating New Relationships and Revenue Streams
A panel of publishers and experts at the Alliance for Audited Media’s annual conference discussed how to use content marketing to develop audiences and increase engagement.
Data Panel: Who Owns What and Where Does Privacy Fit In?
A panel of professionals, who both use and produce consumer data, shared their fresh perspectives on big data at the Alliance for Audited Media’s annual conference.
Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Disney Parks Make Magic with Mobile
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed MasterCard’s mobile journey and what’s next in mobile payments.
Mondelēz International & Mediavest: Designing For Mobility
Mondelēz International's Bonin Bough and MediaVest's Amanda Richman shared how they approach the space as mobility versus simply mobile, leverage the unique opportunities it offers, and design mobility experiences with impact.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
Onsite Insight: Essence Communications' Michelle Ebanks on the Digital Consumer and the Publishing Industry
Michelle Ebanks, president of Essence Communications, discusses how the digital consumer has changed the magazine publishing industry, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: People en Españo's Monique Manso on Social Media's Impact on Editorial
Monique Manso, publisher of People en Español, discusses how social media turned the publication’s editorial model on its head, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: Allstate Insurance Company's Ad Targets LGBT by Featuring Tammie Brown
Kenneth Harley, integrated marketing communications associate manager, multicultural, at Allstate Insurance Co., discusses the company’s LGBT targeted ad featuring Tammie Brown, a RuPaul's Drag Race alum, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Connecting With African American LGBT
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, explains why more work is needed to better connect with the African American LGBT demographic, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: People en Españo's Monique Manso on the Print and Digital Consumer
Monique Manso, publisher of People en Español, explains why the publication is targeting both the print and digital consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: Allstate’s Kenneth Harley on Supporting the LGBT Community
Kenneth Harley, integrated marketing communications associate manager of multicultural marketing at Allstate Insurance Co., discusses the importance of targeting the LGBT community, at the 2012 ANA Multicultural Marketing & Diversity Conference.
Onsite Insight: The Hunter-Miller Group's Pepper Miller on Social Media and the African American Consumer
Pepper Miller, president of The Hunter-Miller Group and author of Black (Still) Matters in Marketing, discusses social media's impact on marketing to the African American consumer, at the 2012 ANA Multicultural Marketing & Diversity Conference.
EffectiveBrands: Organizing Marketing for Purposeful Brand Growth in the Social Age
Marc de Swaan Arons, Founder & Executive Chairman, EffectiveBrands, shared tools and insights that organizations can apply for purposeful brand growth in the social age.
Cleveland Clinic: Building a Global Brand through Trusted Content
Paul Matsen, Chief Marketing & Communications Officer, The Cleveland Clinic, shared the programs and results that have made the Cleveland Clinic a leader in content marketing.
CMO Roundtable
Becky Saeger, Marketing Strategist & Advisor, Former CMO, moderates a discussion on key issues top CMOs face.
The Coca-Cola Company: Rebuilds Brand Love
Alison E. Lewis, Senior Vice President of Marketing, North America, The Coca-Cola Company, discussed how it rebuilt brand love, recruited a new generation of consumers, and improved the company’s reputation.
Allstate Creates Mayhem at the Masters
Lisa Cochrane, Senior Vice President of Marketing, Allstate Insurance Co., discussed Allstate's Mayhem campaign.
