Tony Pace, chief marketing officer of Subway, talked about the significant role social media plays in reinforcing their key messages.
Marc de Swaan Arons, founder of EffectiveBrands, informed Masters of Marketing attendees that everything in the world around us and everything we do is changing.
In this highlight video, Beth Comstock, senior vice president and chief marketing officer of General Electric, identifies three "sentiments" for b-to-b marketers: know your self, be relevant and constantly innovate.
Joseph V. Tripodi, executive vice president and chief marketing and commercial officer of The Coca-Cola Company, discussed how cultural leadership isn't just about the power of advertising, it's Coca Cola's ability to engage in real issues that affect the world.
Stephen Quinn, executive vice president and chief marketing officer of Walmart U.S., discussed the need to innovate around local, social, and mobile marketing.
Bob Liodice, president and chief executive officer of ANA, discussed recent marketing "wins" and industry innovations as well as some of the challenges that lie ahead.
In this video, Olivier François, chief marketing officer, Chrysler Group LLC and Fiat Group Automobiles encourages marketers to align the product with the audience, moment and culture.
Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns.
In this video, Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy.
Liam McCarten, digital marketing manager, North America at Reckitt Benckiser, discussed how the brand has applied its quantifiable obsessed rigor to a joint business planning approach with key retailers and Facebook to truly understand the effectiveness and ROI that exist behind social and digital media at large.
In this video, best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.
In this video, Geoff Ramsey, chairman of eMarketer, shared an exciting, data-packed keynote covering major trends in digital media, marketing, commerce, and consumer behavior.
In this video, Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.
Andy Wiedlin, Chief Revenue Officer, BuzzFeed discusses how the company encourages brands not to run banners on their website but to create content that people can find, share, and like with their friends, which is a great opportunity for brands to create and generate true word-of-mouth marketing.
Larry Light, chief brands officer at InterContinental Hotels Group discusses brand leadership marketing, where leaders influence, inspire, and educate every function of the company with the objective of building brand preference.
Onsite Insight: P&G’s Sundar Raman on Tide’s Relationship with the NFL, the Tide Newsdesk, and Marketing’s Biggest Challenges
Sundar Raman, marketing director of North America Fabric Care at Procter & Gamble, talks about the company’s successful sponsorship with the NFL.
In this video, Professor Michael McCann, director of the Sports and Entertainment Law Institute at University of New Hampshire School of Law, moderated a panel discussion with participants Kathryn Barrett Park, senior counsel of advertising and brand management at General Electric (GE), Michael Kuh, counsel at Latham & Watkins, and Christopher Sloan, assistant vice president and senior corporate counsel at Liberty Mutual Insurance, on sponsorships/brand promotion and ambush marketing at the Olympics, World Cup, and Super Bowl.
Julie Brill, commissioner of the Federal Trade Commission (FTC), discussed the FTC’s views on consumer protection, mobile privacy, and data collection, as well as fraud concerns related to the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN).
Fadi Chehadé, president and chief executive officer of ICANN, presented information for rights holders regarding ICANN's new gTLD program.