Ellen Stone, Senior Vice President, Marketing at Bravo, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how important it is to be completely authentic using social media.
Ellen Stone, of The Real Housewives of Orange County, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about how to use social media to connect with fans, and using them for focus groups.
Michael Kelly, Consumer Communications Manager of American Licorice at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in social media, and interacting with consumers and fans.
Pete Blackshaw, Global Head of Digital and Social Media at Nestlé, SA at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about product engagement & Nestlé's social media.
Ellen Stone, Editorial Director of Ladies' Home Journal and SVP at Meredith Corporation, at the 2012 ANA Digital & Social Media Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, outlining the milestones of traditional publishing, and using those marketing insights to apply to the social media realm.
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
Gary Lee, President, Ad Money, Consultant, Ad-ID, discusses the barcode that is revolutionizing the advertising world.
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Mike G. Rose, chairman and CEO, Ease Commercial Services, John Lick, executive producer, broadcast, Target, Valerie Light, sourcing process leader, broadcast production manager for television and radio, Verizon Communications, and Shelley Landgraf, owner/founder, The Landgraf Consulting Group, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission
Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.
2012 ANA Advertising Law and Public Policy Conference Keynote Address: Randall R. Rader, United States Court of Appeals
Randall R. Rader, chief circuit judge, United States Court of Appeals for the Federal Circuit, addressed the 2012 ANA Advertising Law and Public Policy Conference, with discussion points including the comparison of the U.S. legal landscape to international markets, limitations on the expense of e-discovery, and issues of intellectual property law.
2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission
Julie Brill, commissioner, Federal Trade Commission (FTC), discussed the FTC’s new privacy report for digital and mobile.
A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.
Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.
This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.