Public Video
The Business Impact of Digital
Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.
The Future of TV and Video Advertising
David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.
Onsite Insight: Edward Gold
Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
Onsite Insight: Ralph Santana
Ralph Santana, Senior Vice President and Chief Marketing Officer of Samsung Electronics North America at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.
Mars Chocolate: 10 Tips for Driving Innovation and Creativity
Deborah Sandler, chief consumer officer, Mars Chocolate, N.A., provided her top ten tips for driving innovation and creativity.
Onsite Insight: 3M (Part 1)
Mauro Porcini, Head of Global Design, 3M Company at the 2011 Creativity Conference.
Onsite Insight: 3M (Part 2)
Mauro Porcini, Head of Global Design, 3M Company at the 2011 Creativity Conference.
Onsite Insight: DreamWorks
Susan Spencer, Head of National Promotions and Marketing Services, DreamWorks Animation at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 1)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 2)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Mars (Part 3)
Debra Sandler, Chief Consumer Officer, Mars Chocolate, N.A. at the 2011 Creativity Conference.
Onsite Insight: Wieden + Kennedy (Part 1)
Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.
Onsite Insight: Wieden + Kennedy (Part 2)
Mark Fitzloff, Executive Creative Director, Portland, Wieden + Kennedy at the 2011 Creativity Conference.
Seattle’s Best Coffee Gets Creative with Social Media
Robson Grieve, president, Creature; Tom Yorton, chief executive officer, Second City Communications, Inc.; and a team of improv actors demonstrated how Seattle’s Best Coffee used a 24-hour live comedy show to introduce a new product line and build its Facebook community.
A Brand Executive’s Perspective: Commitment to Multicultural Marketing
Tom Joyner, host, the Tom Joyner Morning Show, and founder of the Tom Joyner Foundation, led a panel discussion with a group of brand executives to address their expectations for multicultural marketing and how they are developing their brands to market their products and services through culturally targeted campaigns within the overall brand.
CARA video
CARA video
Farmers Insurance: Brand Building and Emotional Connections
Luisa Acosta-Franco, vice president of multicultural marketing, Farmers Insurance Group, Inc., discussed aligning core consumer values with business objectives to create a break-through marketing program. Farmers Insurance spokesman Edward James Olmos joined Acosta-Franco for the question and answer segment of the presentation.
Google: How to Connect with the Digital Latino at the ZMOT
Mark Lopez, head, U.S. Hispanic audience and pan regional U.S. sales, Google, Inc., discussed ways to better drive impact at the Zero Moment of Truth (ZMOT) for the U.S. Hispanic market.
Onsite Insight: American Airlines
Michael Juarez, Diversity Specialist, American Airlines, Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Edward J. Olmos
Edward J. Olmos at the 2011 Multicultural Marketing & Diversity Conference
