Public Video

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2012 ANA Advertising Law and Public Policy Conference Keynote Address: Julius Genachowski, Federal Communications Commission

Dan Jaffe, group executive vice president, government relations, ANA, interviewed Julius Genachowski, charmain, Federal Communications Commission in this Q&A session at the 2012 ANA Advertising Law and Public Policy Conference.

2012 ANA Advertising Law and Public Policy Conference Keynote Address: Randall R. Rader, United States Court of Appeals

Randall R. Rader, chief circuit judge, United States Court of Appeals for the Federal Circuit, addressed the 2012 ANA Advertising Law and Public Policy Conference, with discussion points including the comparison of the U.S. legal landscape to international markets, limitations on the expense of e-discovery, and issues of intellectual property law.

2012 ANA Advertising Law and Public Policy Conference Keynote: Julie Brill, Federal Trade Commission

Julie Brill, commissioner, Federal Trade Commission (FTC), discussed the FTC’s new privacy report for digital and mobile.

Advertising Campaigns Gone Global

A panel of representatives from the Global Advertising Lawyers Alliance discussed critical compliance issues that must be addressed for successful campaign launches, the most common mistakes advertisers make when launching globally, and advertising challenges on a global basis.

The Internet of Tomorrow…Today

Juliana Gruenwald, staff writer, National Journal, Esther Dyson, chairman, EDventure Holdings and founding chair, ICANN (Internet Corporation for Assigned Names and Numbers), and Sarah Deutsch, vice president and associate general counsel, Verizon Communications, discussed ICANN’s plan to expand generic top-level domain (gTLD) names.

Three Minute Drill: Industry Lawyer Panel Discussion

This fast paced panel discussion featured six lawyers who provided their perspectives on the many issues facing the industry today, with topics ranging from social media and litigation to global advertising clearance and agency/advertiser non-compete agreements.

Beer: The Real Social Network

Chris Burggraeve, chief marketing officer, Anheuser-Busch InBev, described how the world’s leading brewer has helped people connect in real life for thousands of years and how the company is now fusing physical and virtual social networks to drive brand growth.

Luta Limited: A Model Brand

Luke Dowdney MBE, chief executive officer and founder, Luta Limited, discussed the inspiration for this fight wear and lifestyle clothing brand that brings together performance, favela street style, and a genuine social mission.

Onsite Insight: Coca-Cola (Part 1)

Joe Tripodi, Chief Marketing and Commercial Officer @ The Coca-Cola Company at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.

Onsite Insight: Coca-Cola (Part 2)

Joe Tripodi, Chief Marketing and Commercial Officer @ The Coca-Cola Company at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.

Onsite Insight: Jim Stengel (Part 1)

Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.

Onsite Insight: Jim Stengel (Part 2)

Jim Stengel, Former Global Marketing Officer of P&G and Author of the book GROW at the 2012 ANA/WFA Global Marketing Conference speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in global marketing.

The Coca-Cola Company: The World's Most Valuable Global Brand

Joe Tripodi, executive vice president, chief marketing and commercial officer, The Coca-Cola Company, described the company's mission to double its business in ten years by engaging the market, delivering shared value, and building a network advantage.

The Fifty Fastest Growing Brands in the World and the Source of Their Success

Jim Stengel, president and chief executive officer, The Jim Stengel Company, LLC; former global marketing officer, The Procter & Gamble Company, and Benoit Garbe, vice president, Millward Brown Optimor, discussed a recent survey, which identified the top 50 brands globally, all of which are purpose- or ideal-driven brands.

Onsite Insight: Bob Kraut

Bob Kraut, Senior Vice President, Marketing and Advertising at Arby's Restaurant Group, Inc. at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

Samsung: A Marketer’s Views on the Video Revolution

Ralph Santana, senior vice president and chief marketing officer, Samsung Electronics, North America discussed what new video technology is making possible, how the consumer experience is changing, and what this means for marketers.

Social TV: The New Digital Water Cooler

Fernando Arriola, vice president, ConAgra Foods; Nadine McHugh, vice president, Colgate-Palmolive Company; and Mike Proulx, senior vice president, Hill Holiday, discussed the opportunities provided by social TV for marketers in a panel moderated by Tom Cunniff, vice president, Combe Incorporated.

The Business Impact of Digital

Chris Robinson, senior director of product manager, Adobe Systems, Inc., discussed how some marketers are successfully using the interactive nature of digital and mobile to enhance their TV advertising.

The Future of TV and Video Advertising

David Cooperstein, vice president, research director, Forrester Research, Inc., discussed the results of the latest ANA/Forrester survey on TV and video.

Onsite Insight: Edward Gold

Edward C. Gold. Advertising Director at State Farm Insurance Companies at the 2012 ANA TV & Everything Video Forum Agenda speaks with Barry Garbarino, Senior Director of Marketing & Creative Director of the ANA, about current trends in video marketing.

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