Public Video
Onsite Insight: Farmer's Insurance
Luisa Acosta-Franco, Vice President, Multicultural Marketing, Farmers Insurance Group, Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: Google
Mark López, Head, U.S. Hispanic Audience and Pan Regional U.S. Sales, Google Inc. at the 2011 Multicultural Marketing & Diversity Conference
Onsite Insight: MillerCoors LLC
Alpesh Patel, Vice President, Multicultural Marketing, MillerCoors LLC at the 2011 Multicultural Marketing & Diversity Conference.
Onsite Insight: NBA
Saskia Sorrosa, Senior Director, Marketing, NBA at the 2011 Multicultural Marketing & Diversity Conference.
Onsite Insight: Target
David Salazar, Guest Insights Manager, Target Corporation at the 2011 Multicultural Marketing & Diversity Conference.
Onsite Insight: Toyota
David Chung, National Manager of Targeted Marketing, Toyota Motor Sales, USA at the 2011 Multicultural Marketing & Diversity Conference
An ANA Board Discussion on Marketing Today
The ANA Board discusses the challenges facing CMOs today at this year's Masters of Marketing Conference.
RadioShack: Looking Back to Move Forward
Columnist Bob Garfield of Advertising Age sits down with Lee D. Applbaum, executive vice president and chief marketing officer of the RadioShack Corporation to discuss RadioShack's digital and social media efforts.
Adobe Systems: Confessions of a Digital Marketer
In this video clip, Ann Lewnes, Senior Vice President, Global Marketing from Adobe Systems Incorporated discusses some of her confessions of a digital marketer.
CMO Roundtable
In this video clip, top CMOs talk candidly about engagement at ANA's Masters of Marketing CMO Roundtable Luncheon.
TerraCycle: Getting Creative with Garbage
Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.
Visa: Going Global “y” Local
Antonio J. Lucio, global chief marketing, strategy, and corporate development officer, Visa Inc., discussed how Visa is combining global and local strategies to achieve worldwide success.
AT&T: Leveraging the Power of Your Brand
Esther Lee, senior vice president, brand marketing and advertising, AT&T Operations, Inc., discusses how her organization is getting consumers to learn to love their brand.
Bob Liodice's Opening Remarks at the Masters
ANA's Bob Liodice makes his opening remarks at the 2011 Masters of Marketing Conference.
IBM: Approaches to Developing and Capturing Markets
Jon C. Iwata, senior vice president, marketing and communications, IBM Corporation, discussed how IBM changed gears by focusing on relevance.
It's a New Day for Weight Watchers
Cheryl Callan, SVP of Marketing, of Weight Watchers International and Nick Brien, Chairman & CEO, of McCann Worldgroup discuss how to engage with your customers in an authentic and meaningful way.
Kimberly-Clark: Putting the Big "M" in Marketing
Tony Palmer, SVP & CMO, of the Kimberly-Clark Corporation talks about the importance of having a clear vision of where you are going from the start.
Kraft Foods: Leap! Why It’s Time for Your Company to Make Big Moves
Kraft Food's Dana Anderson discusses key ways to help your company "leap" forward and why it's evolving into a business necessity.
Coca-Cola: Finding the Edge
Wendy Clark, senior vice president, integrated marketing communications and capabilities, The Coca-Cola Company, discussed how Coca-Cola is using mobile to spread stories about their brand.
Comcast Drives Impact and Acquisitions with Mobile Marketing
Pepper W. White, media director, central division, Comcast Cable, and Amanda Richman, president of digital, MediaVest USA, discussed best practices for leveraging mobile’s inherent local power to drive acquisition.
