Public Video
Best Buy: Establishing a Cultural Connection
Teresa Iglesias-Solomon, VP, Segment and Field Marketing, Best Buy, discussed Best Buy’s efforts to connect with their Hispanic consumers.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Unilever's Sharpened Focus: Hellmann's Case Study
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.
Coca-Cola's Vision for the Future Puts Multicultural at Its Core
Bea Perez, CMO, The Coca-Cola Company, discussed Coca-Cola’s efforts to connect with all consumers via multicultural marketing.
General Mills: Winning with Multicultural Consumers
Mark Addicks, SVP & CMO of General Mills, showcases General Mills' approach to multicultural marketing, steps taken over the past four years to cultivate these consumer segments, and plans to continue building relationships in the future.
McDonald's Multicultural Approach to Social Media
Rick Wion, director of social media at McDonald's Corporation, shared observations from the company's four-year history in social media as related to connecting with various consumer segments.
Procter & Gamble: How Diversity and Inclusion are Key to Their Growth Strategy
Linda W. Clement-Holmes, chief diversity officer and senior vice president, Global Business Services, The Procter & Gamble Company, shares P&G's diversity and inclusion strategy.
State Farm: A Good Neighbor to Multicultural Marketing
Pam El, VP, marketing, State Farm, discussed how State Farm is working to attract multicultural consumers by leveraging the strength of their brand values and the presence of their insurance agents in multicultural communities.
Amway: Building Business the American Way
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
Darden Restaurants: Formula for Growth
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
The Social Revolution at TurboTax
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
Coca-Cola: Serving Refreshing Innovation One Market at a Time
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Kellogg's Pop-Tarts: A Consumer Journey Through the Media Lens of Paid, Owned, and Earned
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Kraft: Winning Hearts/Growing Brands
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Procter & Gamble: Purpose Inspired Brand Building
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
The (Dire) State of the Economy
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.
Amex: Maximizing the Client/Agency Partnership in 2010
Eve Reiter, vice president, marketing & advertising category management and agency relations at American Express talks about how advertisers and agencies are working to strengthen their partnerships.
Kimberly-Clark: The Client/Agency Impasse
Clive Sirkin, general manager, global integrated marketing at Kimberly-Clark Corporation talks about Kimblerly-Clark's approach to strengthening the client/agency relationship.
Coca-Cola's Michael Donnelly and Social Media
Michael Donnelly, group director, worldwide interactive marketing, The Coca-Cola Company, discussed Coca-Cola's "fans first" social media strategy.
Interview: The Huffington Post's Arianna Huffington
Arianna Huffington, co-founder and editor in chief of The Huffington Post, and Ken Auletta, journalist at The New Yorker discussed online and social media.
