Public Video

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Procurement Leader Keynote—P&G's Stew Atkinson

Stew Atkinson, Vice President, Global Brand Building Purchases at Procter & Gamble, speaks candidly at the ANA Advertising Financial Management Conference about how agencies help them grow and offset costs.

Heineken's Dos Equis "Most Interesting Man In The World"

Watch Jeff Brooks, Co-Chief Executive Officer, Euro RSCG New York, and Colin Westcott-Pitt, Vice President of Marketing, Heineken USA, Inc., at the ANA 2011 Brand Conference presented by The New York Times.

How to Balance Transparency, Information, and Life in an Age of Twitter

Watch Lisa Gavales, Executive Vice President and Chief Marketing Officer, EXPRESS, speaking at the ANA Brand Conference presented by The New York Times.

Keynote: James H. Davidson

Watch James H. Davidson, Chair, Public Policy Group, Polsinelli Shughart PC, discuss the macroeconomic model for advertising that details what advertising spending brings into the American economy.

Putting It All Together: New Media and the Future of Advertising

Watch Rebecca Tushnet, Professor of Law, Georgetown University Law Center, discuss with a panel of international legal experts their judgments regarding social media, privacy law, and their past experiences with online privacy infringement.

Regulation of the Promotion of Prescription Drugs (DDMAC Update)

Watch Bryant Godfrey, Regulatory Counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration discuss what is called a “risk-based” approach to enforcing the FDA’s regulatory policies.

2011 ANA Advertising Law and Public Policy Conference: Keynote Address

Watch Edith Ramirez, Commissioner, Federal Trade Commission, discuss the rights of the modern consumer and the FTC’s stance on payments to online advertisers and endorsers.

Actors Acting Out: SAG/AFTRA Developments

Watch Allan Linderman, President, The Linderman Media Group, discuss the new gross rating point (GRP) for paying actors. Also, Doug Wood, Senior Partner, Reed Smith LLP discusses how the new payment method will affect various media buyers.

Keynote Address: Robert E. Cooper, Jr.

Watch Robert E. Cooper, Jr., Attorney General, State of Tennessee, discuss what the basis of consumer protection is and the necessity of providing the consumer with the power to choose the way he or she is marketed to.

Keynote Address: Wallace B. Jefferson

Watch this very candid and enlightening account of a personal advertising campaign by Wallace B. Jefferson, Chief Justice, Supreme Court of Texas for his keynote address at the Advertising Law & Public Policy Conference.

BBDO: Creativity in Video Media

David Lubars is chairman and chief creative officer of BBDO North America. Here, Lubars speaks to the current framework of offerings television advertisers have at their fingertips.

Best Buy: 10 Tips for Super Bowl Survival

Best Buy’s executive vice president and chief marketing officer Barry Judge provides the overall vision for the enterprise. Judge discusses understanding female customers and how he strategically measures advertising ROI for the company.

Bob Liodice: The TV & Everything Video Revolution

Bob Liodice, president and CEO of the ANA, discusses the endorsement of the Ad-ID digital advertising asset coding system as the industry standard for implementing file-based workflows across the entire marketing supply chain.

Conference Keynote: Al Gore

Al Gore was the 45th vice president of the United States and is currently the chairman of Current TV. Mr. Gore discusses accepting change in television advertising, audience measurement, and embracing marketer innovation.

ESPN 1-on-1 with David Stern, NBA Commissioner

David Stern, the NBA’s fourth commissioner, has enjoyed a fifteen-fold increase in revenues and massively expanded television exposure under his watch. In this interview with ESPN’s Hannah Storm, Mr. Stern discusses the player’s union and international expansion.

Crayola Creativity: Our Cause, Our Culture

Sharon Hartley, EVP U.S. marketing and sales at Crayola, discussed how the brand leverages the creative minds of children to develop innovative products that have resulted in continued strong growth.

TerraCycle: Getting Creative with Garbage

Albe Zakes, VP, media relations, TerraCycle, discussed how TerraCycle is able to collect non-recyclable garbage created from consumer packaging and turn it into new products.

Best Buy: Establishing a Cultural Connection

Teresa Iglesias-Solomon, VP, Segment and Field Marketing, Best Buy, discussed Best Buy’s efforts to connect with their Hispanic consumers.

Unilever's Sharpened Focus: Hellmann's Case Study

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.

Unilever's Sharpened Focus: Hellmann's Case Study

Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann’s used a general market idea in 2009 to reach the Hispanic community.

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