SAS Partner Content
This Harvard Business Review article, sponsored by SAS, posits that many top executives fail to realize that just having big data doesn't automatically lead to better results.
In this Q&A, Arthur Smith, EVP & CMO, Union Bank, and David Macdonald, VP of financial services, SAS, discuss building brand and customer loyalty and how technology is changing the role of the CMO.
Integrating Marketing Operations: How Marketers Can Align Their Strategy and Planning with Overarching Corporate Goals
A more integrated marketing workflow can help marketers to better keep track of multiple communication and action threads, make decisions that are in line with corporate goals, and map advanced planning scenarios.
Improved marketing analytics can help marketers to understand why consumers make the choices that they do. However, keeping up with all the data consumers generate daily remains a challenge.
Obtaining real-time online insights in order to better interact with the consumer while they are shopping has been a challenge for marketers for some time, but that may soon change thanks to new advances in technology.
Engaging in marketing optimization activities gives marketers the ability to plan and prioritize customer interactions.
In this white paper SAS provides an introduction on applying analytics to marketing in order to significantly improve results.
In this piece SAS discusses big data and shares six tips which will help loyalty leaders build out uniquely customized marketing campaigns to meet customer expectations for offers, advertising, and promotions.
This paper provides insights presented in a webinar from SAS and Retail Systems Research (RSR) on how customer-centricity and cross-channel concepts in context will successfully drive omni-channel retailing.
In this article SAS and Argyle Executive Forum discussed effective marketing strategies and the evolving role of the chief marketing officer (CMO).
This paper highlights key learnings provided in a webinar from SAS, McKinsey & Company, and the Harvard Business Review about how big data can produce insights that drive business growth.
In this piece SAS provides key insights from a panel of industry leaders at the SAS Global Forum Executive Conference on harnessing customer analytics to deliver better strategic value and business results.
Acting on Customer Intelligence from Social Media: The New Edge for Building Customer Loyalty and Your Brand
SAS draws upon insights from a webinar featured in the AMA Marketing Effectiveness Online Seminar Series to provide guidance to organizations on building brands and customer loyalty via social media.