Snapshots
Walmart Forges a Deeper Connection with Moms by Championing the "Everyday"
Kirsten Evans, senior director, marketing, Walmart Stores, Inc., and Katherine Wintsch, vice president and group planning director, The Martin Agency, and founder, The Mom Complex, discussed the close collaboration between Walmart and The Martin Agency’s "The Mom Complex" as they sought a means to provide moms with a way to save money through better utility.
The Value (and ROI) of the Social Conversation
Client-side marketers from PepsiCo, Xerox, Juniper Networks, and BNY Mellon participated in a panel discussion on measuring social media ROI.
Customer Centricity Propels USAA to Leader in Customer Loyalty
A. Charles Thomas, VP Research & Analytics, USAA Corporate Services, discussed how USAA has transformed their corporate strategy to customer centricity by utilizing their data warehouse and leveraging customer evaluations.
Everything Facebook Really Needed to Know about Reaching People, It Learned from Local Television
Abby Auerbach, executive vice president and chief marketing officer, TVB, provided an in-depth look at how local broadcast television delivers on marketers' long-sought desire for personal connections with consumers and offers the intimacy of social media with the scale of television.
Global Agency Compensation Trends and Practices
David Beals, president and chief executive officer, R3:JLB, and Greg Paull, principal, R3:JLB, unveiled the findings from the ANA’s 2012 Global Agency Compensation Survey.
Insights from IBM’s C-Suite Global Studies of CMOs and CFOs
Ron Kline, director of marketing, midmarket and business partners organization, IBM Corporation, shared the results of IBM’s recent CMO and CFO studies.
10 Things You Should Know About Digital, Social, and Mobile
Kelly Mooney, chief executive officer, Resource Interactive, discussed the trends and tactics impacting digital, social, and mobile today.
Agency Economic Forecast
Brian Wieser, senior analyst, Pivotal Research, discussed how Wall Street views agencies as investment opportunities and the trends impacting agencies today.
Insights from Advertisers Who Have Embraced Media Audits
This panel discussion provided insights from three advertisers who have successfully conducted media audits. In addition, Jim Garrity, president, Media Audit Council, shared results from a new survey.
Rethinking Global Marketing: The New Global Marketing Mindset
Freddie Laker, vice president, global marketing strategy, SapientNitro, discussed why marketers must adopt a new mindset and described how digital marketing platforms can deliver solutions in a rapidly globalizing industry.
State Tax Incentives for Commercial Production: Found Money for Advertisers
Mike G. Rose, chairman and CEO, Ease Commercial Services, John Lick, executive producer, broadcast, Target, Valerie Light, sourcing process leader, broadcast production manager for television and radio, Verizon Communications, and Shelley Landgraf, owner/founder, The Landgraf Consulting Group, outlined principles and process for marketers interested in taking advantage of the potential tax savings offered by states trying to lure the production of commercials to their area of the country.
The Future of Digital Media Buying
Joanna O'Connell, senior analyst, Forrester Research, Inc., discussed the evolution of digital media buying.
Understanding How Corporate Trade Can Help Achieve Your Goals
Kevin Farkas, executive vice president, sales and business development, and Bill Georges, president, sales and operations, Active International, explained how corporate trade works and shared examples of how companies have successfully integrated it into their businesses.
2012 ANA Advertising and Financial Management Conference Economic Keynote: Growth in a Volatile World
John Swadener, director, marketing transformation practice, PricewaterhouseCoopers, LLP, and Larry Cristini, associate director, corporate advisory services, Eurasia group, PricewaterhouseCoopers, LLP, discussed where the global economic growth will come from over the next few years.
2012 ANA Advertising Financial Management Conference: Sir Martin Sorrell
Sir Martin Sorrell, chief executive, WPP, addressed the audience gathered at the 2012 ANA Advertising Financial Management Conference.
CMO Perspective: Paul Matsen
Paul Matsen, chief marketing and communications officer, Cleveland Clinic, discussed the challenges facing the healthcare industry and how the clinic’s historical commitment to measurement has helped it achieve marketing excellence.
Digital Doom or Boom?
Douglas J. Wood, ANA's general counsel and a senior partner with Reed Smith LLP, discussed four formidable threats that every marketer should be aware of: patent trolls, cloud computing, online behavioral advertising, and ICANN.
Jockey’s Accountable Compensation Model
Dustin Cohn, chief marketing officer, Jockey International, and Rich Feitler, president, TPN, discussed Jockey and TPN’s new agency compensation model, which was implemented in 2011.
How Do the Most Advanced Marketing Procurement Organizations Set Themselves Up for Global Success?
Paul Duxbury, co-founder and director, SPIRE Worldwide, and Steve Lightfoot, global communications procurement manager, World Federation of Advertisers, shared new research that benchmarks the marketing procurement maturity of the world’s largest advertisers.
Mobile Tomorrow: Technology Innovations and Key Issues
Debra Weissman, vice president, Livestand and mobile products, Yahoo!, discussed the current state of mobile technology and Yahoo!’s vision for mobile in the future.
