Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
Sandra Zoratti, vice president, marketing at Ricoh, Inc., discussed how data-driven marketing allows marketers to reduce costs and increase return on investment.
John Marshall, senior partner, global director of strategy at Lippincott, discussed six ways marketing can create an internal movement to drive brand leadership externally.
Huw Morris, associate at Reed Smith LLP, discussed developments in Europe, including copyright, advertising, and consumer privacy regulation.
Marilyn Colaninno, director of rights and clearances at Reed Smith LLP, provided an overview of the network clearance process and discussed helpful tips for marketers.
David Buzby, director, government relations at ANA, discussed the latest issues and developments in Washington regarding ad taxes, “do not track,” food advertising, and ICANN’s top-level domain program.
Seth Goldman, president and TeaEO of Honest Tea, discussed how an entrepreneurial team of true believers leveraged innovative brand marketing and a socially-conscious vision to build a national brand.
Sean Dowd, senior manager global strategic sourcing, and Mariann Coleman, global relations and performance at Intel Corporation, discussed the evolution of their marketing and marketing procurement relationship.
Tony Wells, chief marketing and customer officer at ADT Security Systems, discussed how the company has moved from direct response TV advertising to using strategic content partnerships to reach consumers in new and different ways.
Cynthia Galbincea, executive director, marketing communications at Cleveland Clinic, discussed how the team has successfully utilized a paid, owned, and earned media strategy to increase brand awareness and engagement.
Frances Allen, executive vice president, global brand strategy and chief marketing officer at Denny’s Inc., discussed how Denny’s has revamped its marketing and brand strategy to reflect its new positioning as America’s Diner.
Larry Light, chief brands officer at InterContinental Hotels Group, discussed how building brand preference is the company’s new business mission.
Sundar Raman, marketing director, North America fabric care at Procter & Gamble, discussed the Tide Newsdesk and how it has helped build the Tide brand in real time.
Natasha Hritzuk, global director of research and insights at Microsoft Advertising, discussed Microsoft’s Cross-Screen Engagement Study.
Kat Smith, director, social media and commerce at Petco, discussed their social media video program.
Mark Middlebrook, senior vice president interactive marketing at City National Bank, discussed a training program which they used to educate their sales force about using social media as a tool for prospecting clients.
Scott Carlis, vice president, digital and social media at AEG Global Partnerships, discussed The 3rd Kit Contest, a recent social media campaign undertaken in partnership with Herbalife, their corporate sponsor.
Julia Quinn, director, social media at Amtrak, discussed how Amtrak’s digital and social media strategy connects to customers at all lifecycle touch points.
Five Lessons from Five Years: What the 2012 Presidential Campaign Can Teach Marketers About Big Data
Joe Rospars, co-founder and creative director at Blue State Digital and chief digital strategist at Obama for America, and Stephen Muller, associate vice president of strategy at Blue State Digital and director of video at Obama for America, discussed the campaign’s winning digital strategy.
Keary Phillips, senior Internet marketing program manager, Allstate, and George John, CEO, Rocket Fuel, discussed how they are leveraging big data to successfully build the Allstate brand.