Tracy Stokes, principal analyst at Forrester Research, offered insights and best practices for using branded content to build a true brand.
Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.
Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.
Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, shared how an energy and utility company built brand affinity through sports and local causes.
David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
Christine Sumecki, PR specialist at Subway, and Shankar Gupta, strategy director at 360i, shared Subway’s story-centric approach to social media.
Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.
Jim Porçarelli, executive vice president and chief strategy officer, and Anat Gilad, senior vice president of retail marketing, at Active International, shared examples of companies that have used corporate trade successfully.
A&E’s vice president of marketing and brand strategy, Lori Peterzell, shared some innovative strategies that helped create the hit show Duck Dynasty.
Helen Loh, vice president of content and digital marketing at Charles Schwab, looked to attract new customers by providing relevant, useful information through content marketing.
BP’s marketing and procurement teams created a strong partnership through integrated demand planning and scoping, which helped not only to lower costs but to enhance agency efficiency, and improved process, communications, and strategy development.
L’Oréal’s vice president of digital strategy and innovation, Rachel Weiss, detailed L’Oréal’s internal content audit and shared key takeaways from its resulting content marketing strategy.
Jeff Jacobs and Kushan Surana from McKinsey & Company discussed trends and opportunities for increased collaboration between marketing and procurement while also focusing on the issues and challenges that marketers face in a digital world.
Post Foods stood up to a much larger competitor through brand agility and content creation.
Jason Hill, director of international advertising and content at GE, shared GE’s approach to creating branded advertising content programs, with a focus on GE’s content marketing partnership with The Economist.
Marketing and branding experts discussed the importance of content marketing and thought leadership in the current market.
Groupon’s new chief procurement officer Chuck Hatsis discussed his first 100 days in office and the challenges he faced within a dynamic business model.
Brad Hannah, senior vice president and CPG group practice leader at Barkley, and Kent McCuddin, director of marketing at Wells Enterprises, Inc., demonstrated how partner agency integration achieved growth for the Blue Bunny challenger brand.
Jennifer L. Woods, director of national sales and business development at New Futuro, shared key insights and metrics on how discount grocery chain ALDI, Inc. leveraged New Futuro’s education platform to reach Latino Millennials as a gateway to Latino families.
Jordan Williams, director of marketing at Keystone Resort, and Marc Landsberg, founder and CEO of socialdeviant, discussed transforming the resort’s marketing strategy by integrating content, social media, and the traditional media mix.