Ben Simon, senior director, retail development kit at Walmart Stores, and Steve Nottingham, SVP client service at MARS, shared Walmart’s vision to be the best-in-class co-marketing platform in the United States. They discussed the five ways Walmart is innovating to create better partnerships with its suppliers.
Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.
Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
Stuart Ingis, partner at Venable LLP, discussed the Digital Advertising Alliance’s latest work in online behavioral advertising and mobile.
Doug Wood, senior partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, discussed changes to the 2013 Commercials Contract, which they helped negotiate with the SAG-AFTRA union on behalf of the ANA-4A’s Joint Policy Committee for Broadcast Talent Relations.
Greg Shatan, partner at Reed Smith LLP, provided an update on ICANN and the new gTLD launch.
Marc Kaufman, partner at Reed Smith LLP, discussed how patent trolls are threatening the marketing industry and what’s being done to stop them.
Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.
Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.
Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns.
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy.
Best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.
Geoff Ramsey, chairman of eMarketer, shared information on current digital spending rates and the trends affecting digital marketing today.
Chris Curtin, senior vice president of strategy and innovation, global marketing at Hewlett-Packard Company, discussed the launch of Hewlett-Packard’s new internal social network.
Shiv Singh, global head of digital at PepsiCo Beverages, discussed Pepsi’s approach to leveraging digital and social media, including its Facebook, Twitter, and real-time marketing tactics.
Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.