Snapshots
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DataXu: Programmatic Media Management
Mike Baker, CEO and co-founder, DataXu, discussed how demand side platforms are providing the technology to enable programmatic digital media management.
Global Market Research for the Healthcare Industry
Jenne Meyer, Ph.D., director global strategic marketing at GE Healthcare, discussed how GE Healthcare procured insights from its recent global market research study to launch global product offerings.
Jack Daniel’s Website Embraces Responsive Design
Marjorie Dufek, digital marketing director, Brown-Forman Corporation, and Todd Buffum, senior digital producer, Arnold Worldwide, discussed how the new Jack Daniel's global website was built on responsive design.
Simulmedia: The Real Time Advertising Future
Jack Smith, chief product officer, Simulmedia, discussed how big data is fueling the latest technologies and demand-side platforms for programmatic buying and digital media management.
Social Media Panel: Engagement vs. Likes
A panel of social media experts at the Alliance for Audited Media’s annual conference discussed how brands and publishers can use social media to create engagement.
Tablets: Extending the Print Experience
A panel of industry experts debated the impact of tablets on the publishing and advertising industries.
Digital Music: The Lifeblood of Cross-platform Campaign Integration
Radha Subramanyam, EVP of sales and marketing research, Clear Channel Media and Entertainment, shared how radio is taking advantage of opportunities on both digital and mobile platforms.
Disney Parks Make Magic with Mobile
Gary Daniels, director, product management, The Walt Disney Company, and Jay Schneider, vice president, product strategy and user experience, The Walt Disney Company, discussed how Disney is using mobile to enhance the guest experience at its parks.
MasterCard Worldwide: The Future of Mobile Payments
Mehmet Pasa, senior vice president, global mobile alliances and investments, MasterCard Worldwide, discussed how MasterCard is pioneering mobile payment standards and technology.
Mondelēz International: Designing for Mobility
Bonin Bough, vice president of global media and consumer engagement, Mondelēz International, and Amanda Richman, president of digital, MediaVest USA, discussed how Mondelēz is investing in mobility to increase ROI and influence purchase.
What PUMA Learned from Willy Wonka
Adam Petrick, senior global head of brand management, PUMA AG, discussed how PUMA is using mobile and other new technologies in its retail stores to enhance the consumer experience.
Why the Digital Wallet Wars Matter
Denee Carrington, senior analyst for consumer product strategy professionals, Forrester, discussed the growth of digital wallets and how they could potentially disrupt the digital and retail spaces.
Xilinx Social Media: Harnessing Passion to Drive Engagement
Kyra Whitten, senior director, worldwide communications, Xilinx, Inc., discussed how Xilinx built a social media program to engage its diverse customer base across several industries.
Zynga Leans Back with Mobile Gaming
Julie Shumaker, vice president, brands in play, Zynga, discussed how gaming is a valuable and growing channel for advertisers to spend quality time with engaged consumers.
Collaboration in Product and Marketing Innovation Drives Success for Kraft MiO
Leslie Wood, chief research officer, Nielsen Catalina Solutions, and Coreen McGann, senior director of consumers insights, Kraft Foods, discussed how the two organizations successfully collaborated to measure a new product launch for Kraft.
Google’s ‘Hilltop Reimagined’ Mobile Campaign
Mike Glaser, product marketing manager at Google Display, and Jesse Haines, head of marketing at Google Mobile Ads, discussed Google’s overall marketing strategy and approach behind the brand’s “Hilltop Reimagined for Coca-Cola” campaign.
The Mail Moment: Consumers' Engagement with Their Mail
Greg Whiteman, manager, market research, U.S. Postal Service, discussed how in studying consumers’ engagement with mail, the Postal Service has discovered some insights which can help to explain the value of mail to advertisers.
Vanguard’s Approach to Measurement and Quantifying ROI
Michael Ma, head of retail advertising and prospect marketing at The Vanguard Group, Steve McCall, partner/director of client services, kbs+, and Kevin Laughlin, client insight, The Vanguard Group, discussed how Vanguard’s non-profit status impact’s their brand’s advertising message.
Time to Change the Game: Perspectives on Agency Relationship Management Challenges
Michael Farmer, chairman, Farmer & Company, LLC, shared his thoughts on the state of the client/agency relationship today.
The Power of Second Screen
Evan Krauss, EVP, global advertising sales, Shazam, shared how the brand is connecting TVs with smartphones, allowing a 30-second commercial to become a three-minute engagement on your phone.
