Dan Reynolds, director of social media strategy at Disney Interactive Entertainment, and David Hayes, head of CANVAS at Tumblr, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.
Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
Meade Camp, vice president, integrated and strategic partnerships at AT&T AdWorks, discussed the importance of cross-screen advertising.
David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.
Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.
Meredith Brace, global media director of custom media and strategic partnerships at Microsoft, and Brent Poer, president of LiquidThread North America, Starcom MediaVest Group, discussed how brands can connect with Millennials by building an emotional connection with them.
May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.
Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
Tanya Earley, director, channel and field marketing at USG Corporation; Mike Hensley, executive vice president and managing director at gyro Chicago; Mark Joseph, senior manager, integrated marketing at USG Corporation; and Linda McGovern, vice president, global marketing at USG Corporation, discussed the award-winning B-to-B campaign, “The Weight Has Been Lifted.”
Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.
Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
Robert Blackwell, Jr., president of Killerspin LLC, discussed Killerspin’s Unplug and Play campaign as well as their partnership with the Chicago International Table Tennis Festival.
Tania Haigh, marketing manager at McDonald’s Corporation, provided a brief inside look at the brand’s approach to integrated marketing and discussed the company’s efforts to reach women and moms.
Rebecca Tann, vice president of marketing at Regus, discussed how the perfect marketing mix is the recipe for success and why that recipe must be constantly tested and adjusted.
Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.
Beth Lawrence, EVP, digital ad sales, and Jon Steinlauf, EVP, ad sales and marketing at Scripps Networks Interactive, discussed how brands such as Delta and Kindle were successfully integrated into its lifestyle programming.
Erin Christopher, partner, consumer and retail industries at A.T. Kearney, discussed how clients can better manage the proliferation of specialized agencies across multiple business and brands.
Mark Sneider, owner/president of RSW/US and RSW/AgencySearch, discussed the top reasons why agency/client relationships often fail.
Jenny Howell, advertising director at Farmers Insurance, shared seven tips for how marketers can be better clients.
Steve Schwartzman, strategic sourcing manager at WellPoint, Inc., discussed how procurement is involved in the agency evaluation and selection process at WellPoint.