Eli Goodman, media evangelist at comScore, Inc., discussed what comScore views as the top 10 burning issues in digital.
Amy Mushahwar, of counsel at Ballard Spahr LLP, Sarah Deutsch, vice president and associate general counsel at Verizon Communications, and Bill Smith, technology evangelist at PayPal, Inc., discussed recent developments in Washington, D.C., surrounding ICANN’s new generic top-level domain (gTLD) program.
John Feldman, partner at Reed Smith, moderated a panel discussion with participants Wayne Keeley, vice president and director of the Children’s Advertising Review Unit (CARU) at the Council of Better Business Bureaus, and Kandi Parsons, staff attorney of the Division of Privacy and Identity Protection at the Federal Trade Commission (FTC), on revisions to the Children’s Online Privacy Protection Rule and how they will affect privacy enforcement and self-regulation.
A panel of lawyers from around the globe discussed the rules and regulations associated with the usage of consumer data in Germany, Canada, Peru, and Australia.
Marc Kaufman, partner at Reed Smith LLP, moderated a panel discussion with participants Tom Finneran, executive vice president, agency management services at 4A’s, Joshua Goodman, general counsel at Digitas, and Allen Yee, counsel for intellectual property litigation at The Coca-Cola Company, on ways in which the advertising industry can become a player in the patent marketplace to reduce the ability of Non-Practicing Entities (NPEs) to arbitrage patents that could be asserted against advertisers and agencies.
A panel of experts discussed how women are represented in advertising, self-regulation throughout the industry, and governmental enforcement around the world.
Doug Gansler, Attorney General of Maryland, and president of the National Association of Attorneys General (NAAG), discussed the issue of privacy in the digital age.
Doug Wood, partner at Reed Smith LLP, and Stacy Marcus, associate at Reed Smith LLP, provided updates on the SAG-AFTRA negotiations and how they may change the future of commercial production.
Betty Su, executive director, brand marketing at United States Postal Service, and Carolyn Goodman, president and CEO of Goodman Marketing, debunked seven myths about mail and shared best-in-class case studies of how brands are using direct marketing.
A panel of lawyers took turns discussing strategies they use to manage their brands in situations involving online privacy, celebrity endorsements, and class action lawsuits, among other topics.
Tim Cunningham, senior partner at Lippincott, San Francisco, discussed how to leverage your brand to create deeper engagement in your integrated marketing campaigns.
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest developments surrounding the planned expansion of generic top-level domain (gTLD) names by the Internet Corporation for Assigned Names and Numbers (ICANN), online privacy, and state advertising taxes.
Martin Frost and Kenny Hulshof, both shareholders at Polsinelli Shughart PC, discussed tax reform and the congressional debate surrounding spending reductions.
Senator Mark Pryor (D-AR), chairman of the Communications, Technology, and the Internet Subcommittee (CTI) of the Commerce, Science, and Transportation Committee of the United States Senate, provided an update on the present focus of the subcommittee for addressing advertising and privacy concerns in today’s online marketplace.
Ted Hissey, senior vice president, consumer planning, innovation and global marketing services at Brown-Forman Corporation, discussed the company’s digital marketing strategy and organization. Case studies about how Brown-Forman crafted the digital identities of Jack Daniel’s and Southern Comfort were also shared.
Guy Tsutsumoto, senior procurement manager at Microsoft Corporation, Chad Nesland, senior category manager, technical services at Microsoft Corporation, and Jeff Baccetti, senior category manager, GPG technical services management at Microsoft Corporation, discussed how Microsoft’s digital efficiency program improved the quality of the brand’s digital production and reduced digital deployment costs.
In 2012, Cleveland Clinic launched a robust new health, wellness and medical blog for healthcare consumers, called Health Hub from Cleveland Clinic, which features content written or approved by its doctors and other experts.
Erich Marx, director, website and social media marketing at Nissan North America, Inc., discussed the car manufacturer’s social media best practices and lessons learned.
Kevin Nalty, YouTube “webstar” and former marketing director at Janssen Pharmaceuticals, a Johnson & Johnson company, shared a case study from Janssen and a roadmap for marketers to follow to create online video.
Papa John’s formula for digital success is that great pizzas + great connected technology = great revenue. Jim McDonnell, director, digital marketing at Papa John’s International, Inc., discussed how the company chooses which channels to engage customers and its digital connectivity best practices.