Lara Peterson, vice president of marketing, healthcare at Kaz, Inc., and Sarah VanHeirseele, vice president of digital at Blue Chip Marketing Worldwide, discussed a fully-integrated campaign for Vicks which featured a hyper-targeted mobile experience to drive moms to retailers to purchase their new thermometer during the lowest flu season on record.
Marah Lidey, digital engagement manager at DoSomething.org, and Sam McKelvie, head of mobile strategy at Mobile Commons, shared how they engage and retain teens as well as measure and expand DoSomething.org’s programs with teens via mobile messaging.
Paul Blakely, CEO of Velocity Worldwide, and his partner at NASCAR, Mike Kusak, showcased how NASCAR is working with Velocity Worldwide on a program taking place at the end of 2013 around NASCAR’s “Champions Week” that links fan engagement with consumer intelligence for NASCAR’s partners.
Kelly Peters, vice president, integrated insights and strategies at Post Foods, and Damon Ragusa, founder and chief strategy officer of ThinkVine, discussed how ThinkVine helped Post Foods to understand, target, reach, and measure relationships with their customers in a data-driven marketplace.
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Danielle Gustafson, director, digital and social media at CIT, discussed how CIT has built a social media program in the U.S. and China, despite the regulations associated with financial services companies.
Victor Lee, vice president of digital marketing at Hasbro, discussed how Hasbro used Facebook to reinvigorate a 78-year-old brand.
Kim McNeil, vice president at Fidelity Investments, discussed how Fidelity Communications and Advertising delivers award-winning work equal to that of outside agencies.
Michael Muligano, vice president of creative services at Timex Group USA, Inc., discussed how a 15-person team completes over 500 projects a year and saves the company millions of dollars.
Marta Stiglin, principal at Stiglin Consulting and charter member of the IHAF Board of Directors, discussed the state of in-house agencies today and shared a set of imperatives to which all in-house teams should aspire.
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.
Kim Mitrook, director of corporate marketing at LifeSouth Community Blood Centers, and Brite Whitaker, foundation director at Five Points of Life, discussed how the two organizations successfully reached Millennials through event marketing.
Patty Herbeck, manager of national strategic partnerships at Southwest Airlines, discussed how Southwest Airlines leveraged its partnership with SeaWorld Parks & Recreation to enhance customer experiences.
Sherianne James, marketing director at Transitions Optical, discussed best practices Transitions Optical instituted in sponsorship and event marketing to increase brand engagement with its consumers.
Neil Perry, president of poptent, and Stacy L. Snyder, director, brand experience at Hyatt Master Brand and Hyatt Regency, discussed how marketers can use crowdsourcing to reduce production costs and time to market.
Harold Geller, chief growth officer at Ad-ID LLC, discussed Ad-ID, a standard for coding advertisements, which was mandated by the ANA-4A’s Joint Policy Committee (JPC) during this year’s Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) negotiations.
Douglas Van Praet, executive vice president at Deutsch LA, discussed how marketers can leverage behavioral science to change consumer behavior and increase brand success.
Leigh Jacobson, SVP and director of marketing, U.S. consumer business at Citibank, and Elyssa Gray, director of creative and media, U.S. consumer business at Citibank, discussed how Citibank strives to drive integration across its organization.
Marissa Barlin, co-director, consumer marketing, strategic alliances at Cotton Incorporated, and Mandi Zansky, associate creative director at Jack Morton Worldwide, discussed Cotton’s 24 Hour Runway Show and the use of bloggers to curate content and build brand momentum.
John Pitts, vice president, marketing director at Doubleday (Random House), and Kevin Weafer, vice president, partner relations at Compass Labs, discussed their recent John Grisham Facebook campaign, which was launched alongside his new book The Racketeer.