Joan FitzGerald, vice president of television and cross-media solutions at comScore, and Jeff Boehme, chief research officer at Kantar Media, shared how their respective companies address brand-specific commercial ratings.
Nick Thakkar, global sourcing and strategy, marketing and sales at Avon Products, Inc. and Ashleigh Young, head of global advertising at Avon Products, Inc., shared how the relationship between Avon’s marketing and sourcing/procurement departments has evolved to one of fruitful collaboration and wins for both departments.
George Ivie, executive director and chief executive officer at Media Rating Council, Inc., discussed MRC’s efforts around ad verification, viewable impressions, mobile measurement, and cross-media GRPs.
Bill Duggan, group executive vice president at ANA, moderated a discussion between Mark Kaline, global director of media, licensing, and consumer services at Kimberly-Clark Corporation and Colleen Milway, co-chair of ANA’s Media Leadership Committee.
Scott Hess, SVP of human intelligence, Spark Communications, provided an overview of Millennials, the largest living generation and the most coveted consumer group since the Baby Boom.
Elisa All, founder and CEO of 30Second Mobile, Justin Massa, founder and CEO of Food Genius, Erik Severinghaus, founder and CEO of SimpleRelevance, and Kevin Willer, CEO of 1871, discussed how Chicago-based 1871, a co-working center for digital startups, helps entrepreneurs like 30Second Mobile, Food Genius, and SimpleRelevance grow their businesses.
Joseph Jaffe, founder and partner of Evol8tion, LLC, discussed how brands can benefit from technology-based innovation and partnering with startups.
Gerhard Louw, senior manager, international media management atDeutsche Telekom, discussed the “complexity tsunami” affecting media managers, and shared two campaigns from T-Mobile Europethat demonstrate the company’s media management strategy.
Jon Suarez-Davis, vice president, global digital strategy and North America media at Kellogg Co., discussed the core capabilities Kellogg identifies as essential to sustain a competitive media advantage in the digital age.
Jennifer Kasper, group vice president, digital media and multicultural marketing, Macy’s, discussed how mobile fits into Macy’s business strategy.
Bob Liodice, president and chief executive officer of ANA, discussed what actions need to be taken by advertisers, agencies, and media to improve measurement, build transparency, and demonstrate that self-regulation, not government regulation, is the answer.
Tony Pace, chief marketing officer of Subway Franchisee Advertising Fund Trust, discussed the importance of content and media for Subway.
Andrew Budkofsky, EVP, sales and partnerships at Break Media, Oren Katzeff, head of audience and product at ZEFR, and Pat LaPointe, EVP Americas at MarketShare, participated in this panel discussion to share their experience with online video content and strategies for leveraging the platform effectively.
Mark Cibort, vice president, group managing director at R/GA, shared best practices for how agencies, marketing, and marketing procurement can work together collaboratively.
Tom Roth, founder and president of Community Marketing, Inc., shared findings from Community Marketing Inc.’s (CMI) Sixth Annual LGBT Community Survey, best practices, and a case study.
David R. Mitchell, vice president, creative at SapientNitro, described Vail Resorts’ EpicMix. This online and mobile app lets skiers and riders track their activity on the slopes, upload information onto a dashboard, and share their journey across their social networks.
Mark Logan, senior vice president, digital innovation at Barkley, discussed a new research study conducted for Sprint Corporation that shows consumers’ growing use of mobile devices while shopping.
Hans Schafer, director, brand partnerships at Universal Music Group, discussed how Universal Music Group (UMG) partnered with MasterCard to create an exclusive musical experience for MasterCard’s Priceless program.
Gina Squara, digital strategy director at Del Monte Foods, discussed how Del Monte leveraged social media to strengthen their 100-year-old brand.
Dave Madden, senior vice president, global media solutions at Electronic Arts, discussed how brands can reach a large global audience in a scalable and measureable way by integrating with the gaming experience.