Jason Heller, CEO at Agiliti, Inc., discussed the marketer of the future, digital marketing trends, and the importance of creating a culture that fosters talent.
adidas’ “The Return” Utilizes YouTube Mini-Documentary Film Series to Fulfill Dreams and Inspire Consumers
Lia Vakoutis, head of digital strategy, sport performance at adidas America, Inc., and Fidel Parente, senior vice president, managing director at Carat Santa Monica, discussed adidas’ mini-documentary YouTube film series, “The Return of D. Rose.”
Robert Aksman, co-founder and chief experience designer at BrightLine, and Meg Brossy, senior vice president, head of business development at BrightLine, discussed how marketers are utilizing iTV to reach their core consumers with national scale and engagement and in an accountable and measureable way.
Gillian Smith, chief marketing officer at City Year, Inc., discussed City Year’s recent groundbreaking marketing campaign, which reached 5.5 million people via authentic, crowd-sourced stories shared through social media.
Vanessa Sain-Diéguez, director, social media planning and integration at Hilton Worldwide, shared insights gleaned from the strategy and launch of the Hilton Suggests program and discussed how the company has utilized creativity and innovation in social media to elevate the customer experience with the Hilton brand.
Marilyn Reap, research director at SiriusDecisions, shared survey research on how CMOs perceive new and changing B-to-B marketing roles and what this means for marketers.
Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, and Marshall Lauck, chief operating officer at J. Walter Thompson, discussed how the U.S. Marine Corps is utilizing social media for recruitment and shared highlights from their “Toward the Sounds of Chaos” campaign.
James Briggs, chief executive officer of Briabe Mobile, Inc., shared key insights from Briabe Mobile’s research into the mobile multicultural consumer, along with a compelling case study on how multicultural consumers use mobile devices.
Alec Macki, vice president, BehaviorLens research at InsightsNow, and Vicki Draper, senior manager, consumer analytics and research at AOL, shared counterintuitive findings from an InsightsNow mobile research study, along with tips from America Online (AOL) on how marketers should think about mobile.
Michael Farmer, chairman of Farmer & Company, LLC, shared ideas on how a scope of work (SOW) can effectively be an integral part of a client-agency relationship, and also the basis for how agencies are compensated.
A new study explored changing practices in the utilization of data among marketers. The findings revealed a significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing ROI.
Matt Langie, senior director, product and solutions marketing at Adobe Systems, defined big data, discussed the hurdles to enabling big analytics, and offered four strategies to turn big data into your biggest asset.
Richard Naddy, managing director, information services business at Citi Enterprise Payments, discussed how Citi is using big analytics to allow merchants to push tailored mobile offers to customers’ digital wallets.
Tamara Gruzbarg, senior director of customer analytics at Gilt Groupe, discussed how the company uses big data to give customers exactly what they are looking for.
Julie Fleischer, director, CRM content strategy and integration at Kraft Foods, Inc., discussed how Kraft’s content marketing platform delivers branded content to their audience via six Kraft-owned channels.
Joe Pulizzi, founder of the Content Marketing Institute, presented the latest trends and best practices in content marketing.
Alex Tosolini, vice president, global eBusiness at P&G, and Alan Godfrey, general manager, North American retail at Bazaarvoice, discussed how P&G brands connect with consumers in a rapidly changing marketplace.
Brad Harrison, vice president, marketing at Energizer Household Products, and Stuart McLean, CEO at Content & Co., discussed how Schick raised awareness and fandom for the new Schick Hydro razor through an action water sports reality series called “Clean Break.”
Barry Calpino, vice president, innovation at Kraft Foods, discussed how Kraft’s leadership made innovation a strategic priority and shared the story behind how the company has recently risen to a top-tier level of innovation performance in the CPG industry.
David Cooperstein, vice president, practice leader serving CMOs and marketing leadership professionals at Forrester Research, Inc., highlighted five trends for 2013. He addressed post-digital marketing, the always addressable consumer, big data, programmatic buying, and video and TV advertising.