Snapshots
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Maximize Digital Advertising in a Customer-Centric Marketing Strategy
Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Gogo Makes the Move to Mobile at 36,000 Feet
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Kraft Cool Whip Recruits Mommy Bloggers
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Case Studies: Leveraging Digital in an Omni-Channel World
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Case Study: How Sprint Engaged the Mobile Shopper
Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.
Leveraging Digital to Engage Shoppers
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Ortho Home Defense: Marketing to Hispanics
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Social Listening: Overcoming Challenges and Getting to Value
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
T-Mobile’s Social Media Strategy
Peter DeLuca, SVP, brand and advertising, T-Mobile USA Inc., discussed the company’s social media strategy and shared case studies and best practices.
Oreo Case Study: Using Social to Create Real-Time Currency
Cindy Chen, marketing director, OREO, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, discussed how Oreo uses social media to capture the attention of consumers.
United States Marine Corps: Video Blogs from Afghanistan
Sgt. Bryan G. Lett, recruiting station Portsmouth, marketing and public affairs chief, United States Marine Corps, and Capt. Nicholas Stellitano, executive officer, United States Marine Corps, discussed how the Marine Corps participation in social media has evolved over the past two years.
What Women Want: A+E Networks ‘FemiNation’ Research Report
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
Asian Marketing Best Practices
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
How Romano’s Macaroni Grill Developed a New Brand Ambassador
Brandon Coleman, chief marketing officer, Romano's Macaroni Grill, and Greg Smith, chief creative officer, The VIA Agency, provided insights on how the restaurant renewed its brand platform and how it informed the creation of The Connoisseur campaign.
Brave New Moms: Navigating Technology's Impact on Family Time
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Calvin Klein CK One: There Is More in One
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
FTC Concerns Regarding ‘Up to’ Claims
Paul Franz, vice president and general counsel at Procter & Gamble, discussed a report commissioned by the Federal Trade Commission (FTC) that could indicate a change in the FTC’s standard on “up to” claims.
Diageo Uses Digital, Social, and Physical to Own Nightlife Globally
Michelle Klein, vice president, content, digital and communications, Smirnoff, Diageo North America, Inc., and Wayne Arnold, co-founder and global chief executive officer, Profero LLC, discussed Diageo’s Nightlife Exchange Project, which is rooted in social media.
Talking Tom: How to Create a Viral and Beloved Global Digital Brand
Narry Singh, chief business guru, Outfit7 Inc., discussed how Outfit7 is building a highly successful and entertaining mobile consumer brand through their Talking Tom and Talking Friends apps.
Turbo Tax Shares Social Marketing Lessons from the Trenches
Christine Morrison, Turbo Tax social media marketer, Intuit Inc., discussed the top five social marketing lessons learned at Turbo Tax.
