Wilson Raj, Global Customer Intelligence Marketing Director, SAS, and Jeff Wood, former CEO, aiMatch, discussed how to integrate the digital marketing ecosystem.
Scott Carmichael, social media director, Gogo, and Vijay Malavia, manager, integrated marketing, Gogo, discussed the challenges and victories for Gogo, a provider of inflight Internet connectivity, as they have grown their business through mobile advertising, real-time customer service, and social media.
Marjani Coffey, senior associate, brand manager, Kraft Foods, and Brad Higdon, vice president, account director, The Martin Agency, explained how Kraft integrated mommy bloggers into its national advertising campaign and leveraged social media.
Breana Roides, associate product director, Vistakon, Johnson & Johnson Vision Care, Inc., and Ben Kennedy, group director, mobile, Integer, discussed how Vistakon created a digital marketing campaign, utilizing a shopper marketing framework, which increased its category awareness.
Wayne Willis, marketing manager, retail wholesale services, Sprint Nextel Corporation, shared a case study on how Sprint helped to develop a private label wireless solution for Kroger, aimed at engaging its mobile shoppers and enhancing customer loyalty.
Jennifer Piggott, director, national sales, General Growth Properties (GGP), and Steve Frenda, managing director, strategy and development, Path to Purchase Institute, discussed how brands are leveraging digital to engage shoppers.
Caro D'Antuono, Account Director, Grupo Gallegos, and Clary Leffel, Marketing Director, Ortho — The Scotts Company, discussed Ortho’s award-winning campaign for for the Ortho Home Defense Max brand.
Jason Widup, market research director, CMG global research & insights, Microsoft, discussed the benefits of social listening and Microsoft’s Social Intelligence Platform, which measures social media marketing impact.
Peter DeLuca, SVP, brand and advertising, T-Mobile USA Inc., discussed the company’s social media strategy and shared case studies and best practices.
Cindy Chen, marketing director, OREO, Kraft Foods, Inc., and Sarah Hofstetter, president, 360i, discussed how Oreo uses social media to capture the attention of consumers.
Sgt. Bryan G. Lett, recruiting station Portsmouth, marketing and public affairs chief, United States Marine Corps, and Capt. Nicholas Stellitano, executive officer, United States Marine Corps, discussed how the Marine Corps participation in social media has evolved over the past two years.
Mike Greco, EVP of Advertising Sales Research and Strategic Insights, A+E Networks, discussed FemiNation, a study that explores the evolution of female roles in the household and workplace, the importance of personal time, as well as the role health, beauty, spirituality, community, and technology play in women’s lives.
Nita Song, president, COO, IW Group, discussed the nuances of the Asian market, how to acquire the Asian customer, and the best way to keep them.
Brandon Coleman, chief marketing officer, Romano's Macaroni Grill, and Greg Smith, chief creative officer, The VIA Agency, provided insights on how the restaurant renewed its brand platform and how it informed the creation of The Connoisseur campaign.
Angela Reynar, senior director of Category Insights, Yahoo!, and Jenny Vandehey, global associate director, Social Listening, Starcom MediaVest Group, discussed a new study aimed at understanding the impact of technology on moms and the new family dynamic.
Thomas A. Burkhardt, vice president, global marketing, Calvin Klein Fragrances & Cosmetics, Coty Prestige, discussed how Coty Prestige expanded Calvin Klein’s fragrance icon, CK One, into a multi-category lifestyle brand.
Paul Franz, vice president and general counsel at Procter & Gamble, discussed a report commissioned by the Federal Trade Commission (FTC) that could indicate a change in the FTC’s standard on “up to” claims.
Michelle Klein, vice president, content, digital and communications, Smirnoff, Diageo North America, Inc., and Wayne Arnold, co-founder and global chief executive officer, Profero LLC, discussed Diageo’s Nightlife Exchange Project, which is rooted in social media.
Narry Singh, chief business guru, Outfit7 Inc., discussed how Outfit7 is building a highly successful and entertaining mobile consumer brand through their Talking Tom and Talking Friends apps.
Christine Morrison, Turbo Tax social media marketer, Intuit Inc., discussed the top five social marketing lessons learned at Turbo Tax.