Snapshots

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Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Nissan Celebrates Social Media Innovation

Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

Virgin Mobile Breaks Through with Social Content and Commerce Optimization

Felicia Hill, senior manager of branded content and social engagement at Virgin Mobile USA, and David Spiegel, vice president of sales and social publishing at BuzzFeed, discussed how the brand and publisher partnered to deliver entertaining branded social media content.

AutoNation: Rebranding a Large Organization Filled with ‘Armchair CMOs’

Greg Revelle, senior vice president and chief marketing officer at AutoNation, Inc., shared the company’s experiences — both positive and negative — in rebranding a large organization full of “armchair CMOs.”

Chobani: From Category Disruptor to Market Leader

Peter McGuinness, chief marketing and brand officer at Chobani, shared how Chobani is building a marketing infrastructure to maintain the brand’s No. 1 position.

Honda’s Comeback Story

Mike Accavitti, senior vice president of automobile operations at American Honda Motor Company, shared how Honda restructured its marketing department and agency partnerships to focus on innovation and communication.

Taco Bell: Ad Age Marketer of the Year

Chris Brandt, CMO at Taco Bell, shared how the successful “Live más” platform was designed and executed to highlight innovation and address shifting consumer behaviors and food culture.

Achieving Cultural and Generational Chemistry with Millennials

Tru Pettigrew, founder and CEO of Tru Access, discussed the importance of bridging cultural and generational gaps with both consumers and employees.

An Inside Look at Millennials

Recent recipients of the ANA Rising Marketing Star Award offered real-world advice and examples of effective ways to engage with the elusive Millennial audience.

Data Security and Privacy

Frederick Lah, associate at Reed Smith, LLP, discussed various data security and privacy issues that could affect marketers, including advances in tracking technology, the Telephone Consumer Protection Act, and mobile privacy.

Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Mizuno USA: Straight from the Heart Marketing

As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Status of Negotiations with American Federation of Musicians

Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.

Update on ICANN’s gTLD Program

Amy Mushahwar, of counsel at Ballard Spahr LLP, Sarah Deutsch, vice president and associate general counsel at Verizon Communications, and Bill Smith, technology evangelist at PayPal, Inc., discussed recent developments in Washington, D.C., surrounding ICANN’s new generic top-level domain (gTLD) program.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

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