John Anton, vice president and general manager of Ace Business Unit at the Valspar Corporation, shared how marketing innovation took Valspar from a private-label manufacturer to a leading do-it-yourself consumer paint brand in just six years.
Tony Pace, chief marketing officer of Subway Restaurants, shared examples of Subway’s integrated approach to marketing and advertising across the social media sphere.
The Coca-Cola Company re-invented itself and its message to connect with Millennials around the globe.
Olivier François, Chief Marketing Officer of Chrysler Group LLC and Fiat Group Automobiles, encouraged marketers to align the product with the audience, moment, and culture.
The largest company on the planet remains relevant and ready to face the current challenges of the marketplace by staying agile, innovating, and putting the customers in charge.
Beth Comstock, senior vice president and chief marketing officer at General Electric, shared insights on how to grow a brand when it’s constantly in flux — and build it to last.
Debra Sandler, president of Mars Chocolate, discussed how Snickers became a global brand on the strength of one universal truth: you’re just not yourself when hungry.
In an increasingly interconnected world, Salesforce.com allowed companies to network and streamline their process of connecting meaningfully with customers.
ABSOLUT actively engaged across screens to effectively reach Millennials through the use of creative, shareable content.
Adam Glickman, head of EVEN Hotels at InterContinental Hotels Group, discussed the hallmarks of this new hotel brand that provides a holistic wellness experience.
Mike Hibbison, vice president of integrated media at Home Depot, discussed the company’s integrated marketing philosophy and its latest “Let’s Do This” campaign.
Robin Seward, vice president, brand marketing at Arby’s Restaurant Group, Inc., discussed how finding your brand’s center is essential to innovation that is broad but also relevant.
Rob Aksman, founder and chief experience officer at BrightLine, discussed the latest developments in smart TV that every marketer should know.
To stave off extinction, Ball Park invented a new category to target guy time.
Dick’s Sporting Goods developed deep insights surrounding sports to create meaningful content that connected with athletes and helped the brand to increase both awareness and sales.
The 200-year-old U.S. Postal Service needed a refresh in order to become relevant to today’s consumers.
Steve Greenberger, chairman of The Business Advisory Group, and Mark Green, vice chairman of The Business Advisory Group, reviewed the current status of data utilization in marketing mix modeling, the holes that need to be filled, and examined what needs to be incorporated when constructing the next generation model.
Tina Moffet, industry analyst at Forrester Research, Inc., discussed the best way to harness big data to drive more effective consumer measurement, and ways in which it can help organizations create a more relevant relationship with your customers by learning what big data is and how it is currently being used, how firms are leveraging big data, and industry best practices around big data measurement.
Rishi Bhandari, marketing ROI practice leader at McKinsey & Company, shared key trends in big data, including its impact on the future of marketing and sales, industry success stories, and pragmatic approaches for companies to gain a competitive advantage in this space.
Susan Yan Tang, marketing director of U.S. oral care at Johnson & Johnson, and Cathy Clift, executive planning director and head of strategic planning at JWT NY, discussed how Band-Aid leveraged augmented reality to drive brand value and sales through its Magic Vision app.