Snapshots

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Dunkin’ Brands: Driving Brand Innovation

Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.

Mizuno USA: Straight from the Heart Marketing

As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.

Report from Washington

Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.

Status of Negotiations with American Federation of Musicians

Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.

Update on ICANN’s gTLD Program

Amy Mushahwar, of counsel at Ballard Spahr LLP, Sarah Deutsch, vice president and associate general counsel at Verizon Communications, and Bill Smith, technology evangelist at PayPal, Inc., discussed recent developments in Washington, D.C., surrounding ICANN’s new generic top-level domain (gTLD) program.

A Deep Dive into the Future of Mobile Location Intelligence

Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.

Mobile at MoMA

Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.

Mobile Payments 2014: Mobile Wallets, Mobile Commerce, and Omnichannel

Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.

Toyota and B.A.S.S.: Reeling in a Great Sponsorship

Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.

Seven Trends Changing the Way Brands Market to Consumers

Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Media Buying: What Every Procurement Professional Needs to Know About Media

Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.

How Social Media Can Bolster a Brand

NASCAR shared its groundbreaking social media platform and the way it has allowed near-real-time response to fans as well as national, local, and global media.

How to Succeed in Business…in the Age of the Customer

Cory Munchbach addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.

How User-Generated Content Sparked a Shift in Expedia’s Brand Marketing Strategy

Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.

JetBlue Airlines Steps Ahead of the Game with Superior Digital Consumer Experience Integration

JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.

Los Angeles Metro: How Its In-House Agency Helped Make Public Transit Cool

Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.

Seven Years Together: Music Unleashes the Ability to Work in Concert

Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.

ThinkPad Levels the Playing Field with 1:1 Global Digital Engagement

Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.

What’s on Every Advertiser’s Mind: Big Content

Kristi VandenBosch, chief digital officer of Meredith Xcelerated Marketing, discussed the development of a content mapping process for a brand’s digital ecosystem and provided advice on how brands can reorient themselves around a content-first approach.

Digital Marketing and Social Media Trends That Will Shape 2014

Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

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