NASCAR shared its groundbreaking social media platform and the way it has allowed near-real-time response to fans as well as national, local, and global media.
Cory Munchbach addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.
Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.
JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.
Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.
Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.
Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.
Kristi VandenBosch, chief digital officer of Meredith Xcelerated Marketing, discussed the development of a content mapping process for a brand’s digital ecosystem and provided advice on how brands can reorient themselves around a content-first approach.
Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.
Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.
To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.
Mac Tillman, vice president of marketing and creative services at Del Monte, walked through four phases of the company’s journey towards digital campaign integration, highlighting the role of emerging technology.
David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.
Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.
Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.
Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.
Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.
Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.
Ben Blakesley, author of Get Social, provided best practices for having better customer service interactions online.
Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.