Christopher Fuqua, vice president of brand marketing at Dunkin’ Brands, Inc., shared how the brand leveraged consumer insights to develop a cross-channel integrated marketing approach.
As a value-driven brand, Mizuno believes that sport is transformative, and as such, has brought this passion to life across all of its divisions.
Dan Jaffe, group executive vice president, government relations at ANA, discussed the latest news regarding ad taxes, patent trolls, food advertising, and privacy.
Stacy Marcus, partner at Reed Smith, provided an update to the ongoing collective bargaining agreement between advertisers and the American Federation of Musicians.
Amy Mushahwar, of counsel at Ballard Spahr LLP, Sarah Deutsch, vice president and associate general counsel at Verizon Communications, and Bill Smith, technology evangelist at PayPal, Inc., discussed recent developments in Washington, D.C., surrounding ICANN’s new generic top-level domain (gTLD) program.
Gayle Meyers, founder and managing partner of Digital Media Review’s Industry Index, took a deep dive into the location data technologies that are powering the latest mobile advertising revolution.
Allegra Burnette, creative director of digital media at the Museum of Modern Art, shared case studies from the museum’s exploration of mobile apps, cross-device digital experiences, and mobile revenue generation.
Denée Carrington, senior analyst at Forrester Research, shared the latest information on mobile wallets, mobile payments, and mobile commerce.
Jim Baudino, engagement marketing manager at Toyota Motor Sales, shared four keys to maintaining a successful and authentic sponsorship.
Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.
Chris Apostle, EVP and chief strategy officer at Integrated Media Solutions, shared how understanding the current media landscape can lead to more efficient and effective campaigns.
NASCAR shared its groundbreaking social media platform and the way it has allowed near-real-time response to fans as well as national, local, and global media.
Cory Munchbach addressed key trends that marketers need to be thinking about to better position their business in the age of the consumer.
Noah Tratt shared the way Expedia developed a new approach to content marketing and how it has moved the company forward in unexpected ways while reinventing the way the brand communicates with customers.
JetBlue translated the “humanness” of its brand to its digital presence and increased the number of flyers participating in the TrueBlue loyalty program, which led to a fully integrated online, mobile, social, in-flight, terminal, and loyalty experience for consumers.
Michael Lejeune, creative director at Metro Design Studio, discussed how L.A. Metro’s studio and staff applied design strategy and thinking to the nation’s second largest transit agency, which serves some 1.5 million people each day.
Evan Greene, chief marketing officer at The Recording Academy/The Grammy Awards, Carisa Bianchi, president of TBWA\Chiat\Day LA, and Bob Rayburn, creative director at TBWA\Chiat\Day LA, shared how through open communication, trust, and a shared vision, the partnership yielded a 65 percent increase in ratings and made the Grammys the second-largest social media event behind the Super Bowl.
Ajit Sivadasan shared key insights and lessons on how Lenovo leveraged modern marketing tactics to increase sales globally.
Kristi VandenBosch, chief digital officer of Meredith Xcelerated Marketing, discussed the development of a content mapping process for a brand’s digital ecosystem and provided advice on how brands can reorient themselves around a content-first approach.
Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.