Rab Govil, CEO of Naehas, showed how dynamic content has become a key strategy to direct mail optimization.
Heather Dumford, media director of global marketing at ConAgra Foods, Cindy Neumann, senior director of consumer insights advanced analytics at ConAgra Foods, and Tammy Vance, senior director at comScore, presented ConAgra’s approach to leveraging ad and audience delivery validation insights to drive decision-making and generate strong ROI.
Harley Block, senior vice president of brand development and marketing at ROKKAN, and Dan Moriarty, director of digital strategy at Hyatt Hotels Corporation, shared the case study for the “#InAHyattWorld” campaign that saw Hyatt employees surprising people across the world with random acts of kindness.
Marla Skiko, executive vice president and director of digital innovation at Starcom MediaVest Multicultural, shared key learnings on how marketers can capitalize on the U.S. Hispanic social media opportunity, as well as a case study from a creative partnership with Telemundo.
Steve Carlin, senior director, shopping marketing and insights at Ubisoft, discussed how an innovative partnership with Epiphone/Gibson and Guitar Center helped Rocksmith find its audience and revive the music videogame genre.
Meredith Cherwony, senior account planner at Google, shared insights from a Google survey analysis that can help B-to-B brands leverage emotional connections to drive purchase intent.
Dr. Robert Passikoff, founder and president of Brand Keys, Inc., shared how emotional brand engagement can be measured and leveraged to generate positive consumer behavior in the marketplace.
John Huffman, director of customer insights, advertising, and creative design at the United States Postal Service, discussed how the Customer Insights group led the USPS’s transformation toward becoming more competitive in today’s business climate.
Tina Manikas, global retail officer at Draftfcb, and Victor Zaborsky, marketing director at MilkPEP, shared insights and results from the award-winning “Latte Love” campaign that exceeded sales and engagement targets.
Laura Salant, director of research at About.com, identified the six types of consumer behaviors that form a web-like path to purchase, and shared how brands can leverage these insights by category.
Daniel Infanti, SVP of marketing and advertising at CIT, and Abby Cohn, VP of marketing and advertising at CIT, presented a B-to-B case study on the brand’s innovative “Portmanteau” marketing campaign that clearly differentiated CIT from other commercial banks.
Ivy Esquero, global consumer insights at Microsoft Advertising, unveiled key findings from Microsoft’s Cross-Screen Engagement Study that can help marketers provide flexible, portable, and engaging content that can resonate across devices.
Turner Roach, marketing manager at Deloitte, discussed how Deloitte Health Care is using social media to grow its presence as a thought leader and engage more with consumers and other stakeholders.
Lauren E. Raguzin, director of branding and corporate communications at Hitachi America, Ltd, shared the company’s strategy for brand integration across multiple channels, such as product packaging, digital, social media, and event management, surrounding its partnership with Penske Racing.
Reid Greenberg, director of digital marketing strategy and e-commerce at Seventh Generation, shared insights from Seventh Generation’s success in digital and e-commerce.
Tracy Stokes, principal analyst at Forrester Research, offered insights and best practices for using branded content to build a true brand.
Katie Lillie, director of marketing shared services at Iron Mountain, demonstrated with before-and-after creative examples how Iron Mountain used storytelling and emotion to market a “boring” product.
John Dailey, SVP of Northeast region ad sales at HGTV and DIY Networks, and Kevin Paradis, VP of Northeastern region ad sales at Food Network and Cooking Channel, shared challenges and insights from delivering 360-degree marketing integration to two Scripps Networks advertisers.
Bridget O’Brien, vice president of brand, marketing communications, and content at Vistaprint, shared how the online print provider is transitioning to a customer-centric strategy to drive growth and retention.
Mashable Business Editor Todd Wasserman shared best practices and pitfalls for companies looking to win customers on Twitter.