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Siemens Shines Spotlight on Customer Stories

Bill Stabile, senior director of brand and marketing communications at Siemens Corporation, Christina Bauer, senior marketing manager at Siemens Corporation, and Amanda Naiman, marketing communications manager at Siemens Corporation, shared how Siemens has made sharing authentic customer stories a focus of its branding efforts in the U.S.

Sirona Dental Product Launch and Lead Generation Campaign

To launch a new dental product, Sirona Dental and its agency Eric Mower & Associates crafted an award-winning integrated marketing campaign that included print, email, online rich media, video, social media, promotions, and an interactive software simulator.

Del Monte Social Media Strategy

Mac Tillman, vice president of marketing and creative services at Del Monte, walked through four phases of the company’s journey towards digital campaign integration, highlighting the role of emerging technology.

2014: Forrester’s Best Practices in Digital Data

David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.

Driving Effective Messaging Through Collaboration

Dr. Lawrence Cesnik, U.S. lead for Global Customer Insights at LifeScan, Inc., shared how internal collaboration helped to launch an efficient, actionable strategic messaging study.

Forrester: Top Digital Advertising Trends for 2014 and Beyond

Susan Bidel, senior marketing strategy analyst at Forrester Research, Inc. explored how native advertising could be a powerful tool for marketers and a welcome revenue stream for publishers when executed responsibly.

Game of Thrones '#RoastJoffrey' Case Study

Jim Marsh, social media director at HBO, and Josh Lenze, account director at 360i, shared the compelling and groundbreaking campaign that generated nearly 800 million total earned media impressions and one million total engagements across platforms.

Programmatic Buying, Agency Trading Desks, and Digital Data Management Trends

Michael Greene, director of research at Audience Science and leading industry expert, shared some key trends and hot topics in digital marketing, such as programmatic buying, agency trading desks, and digital data management.

Collaborative Negotiation Practices for Win-Win Results

Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Best Practices for Customer Service on Social Media

Ben Blakesley, author of Get Social, provided best practices for having better customer service interactions online.

MasterCard’s Stand Up to Cancer Program

Elaine Lawson, vice president of U.S. digital marketing at MasterCard Worldwide, discussed how MasterCard leveraged digital and social media channels to #DoGood in support of the company’s partnership with Stand Up to Cancer.

Random House Gets Social with Authors

Kristin Fassler, director of marketing at the Ballantine Bantam Dell division of Random House, discussed best practices for promoting marketing messages on social media while ensuring that brand identity remains authentic.

An Inside Look at the State of Programmatic Media

Joanna O’Connell, director of research at AdExchanger, shared a brief history lesson on the rise of programmatic media buying, and took a look at the current state of the programmatic process across display, video, and paid and social media.

Emerging Technology Tools for Marketers

Brian Wieser, senior analyst at Pivotal Research, explored the opportunities for marketers to drive growth or reduce costs for their organizations through developing technology trends.

Real-Time Marketing at Capital One

Patrick McLean, vice president of digital brand strategy at Capital One, shared how the bank used real-time marketing to become the most socially-engaging brand on Twitter during the 2013 NCAA men’s basketball tournament.

Educating Consumers on the Affordable Care Act Through Digital

Kelly Colbert, staff vice president of advertising and social media at WellPoint, and Zach Newcomb, senior vice president of client partnership and strategy at ROKKAN, shared how WellPoint launched a digital and social content strategy to educate consumers about the changing health insurance landscape.

Experiential Digital Brand Experiences

Jim Scott, founder and managing partner of mono, shared how Lucy Activewear created an interactive, celebratory experiential campaign designed to be shared on social.

U.S. Marine Corps Launches a Scaled Digital Campaign

Marshall Lauck, chief operating officer at J. Walter Thompson, and Lt. Col. Ralph Hernandez, assistant chief of staff for advertising at the United States Marine Corps, shared how the Marines built a comprehensive framework of training and guidance to ensure a unified brand on social media.

3M Drives Marketing ROI Through Personalized Content Programs and Multichannel Buyer Engagement

Raj Rao, vice president of global eTransformation at 3M, and Joe Rohrlich, vice president of client success at Bazaarvoice, discussed the world-class marketing tools 3M is deploying for SEO, marketing automation, buyers’ reviews, responsive design, and dynamic content personalization, and how these are allowing faster response to empowered customers.

Dell Leverages Real-Time Data to Drive a Better Customer Experience

Vandana Singh, executive director, global customer experience and quality at Dell Inc, shared how the company uses the real-time customer insights at its disposal to drive smarter marketing and provide a better overall customer experience.

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