Marilyn Mersereau, SVP, marketing and CMO, and Susan Lovegren, SVP human resources at Plantronics, discussed Plantronics’ Smarter Working program that enables flexible working and lets employees live the brand story.
Ron Barasch, senior director, product marketing, and Shannon Riordan, marketing director at Yodlee, discussed how the company created a new brand identity and messaging platform based on an authentic and credible sense of what’s uniquely “Yodlee.”
The iconic Kentucky-based whiskey maker fully enters the digital age by creating a new global website with responsive design.
Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
Sherrie Hablitzel, director, digital marketing at TransUnion, discussed changes the company made to achieve digital proficiency on a global scale, including creating an in-house agency and implementing responsive web design.
Onju Sturlaugson, integrated shopper marketing at General Mills, Inc., shared a behind-the-scenes look at the 64-year-old Pillsbury Bake-Off Contest and discussed how General Mills modernized it to engage Millennials.
David Bentz, director, retail strategy, and Patti Ziegler, VP global marketing communications at The Scotts Company, discussed the ways Scotts is breaking down barriers to entry into the lawn and garden category for Millennials.
Ben Simon, senior director, retail development kit at Walmart Stores, and Steve Nottingham, SVP client service at MARS, shared Walmart’s vision to be the best-in-class co-marketing platform in the United States. They discussed the five ways Walmart is innovating to create better partnerships with its suppliers.
Dan Jaffe, group executive vice president of government relations at the ANA, discussed the latest developments in Washington involving ad taxes and food advertising.
Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
Greg Shatan, partner at Reed Smith LLP, provided an update on ICANN and the new gTLD launch.
Aaron Fetters, director of the Insights and Analytics Solutions Center at Kellogg Company, shared how innovation and Kellogg’s unique approach to measurement improved return on investment for the brand.
Charles A. Carpenter, vice president, ad sales, mid-central region at the Food Network and the Cooking Channel, and Nicole Leyden, vice president of digital ad sales at Scripps Networks Interactive, discussed how Scripps and its networks use innovation and social media.
Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
Moises Norena, global director of innovation at Whirlpool Corporation, shared how Whirlpool has transformed itself into an innovative organization.
Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
Lia Vakoutis, head of digital strategy, sports performance at adidas America, shared three case studies that demonstrate how adidas uses paid, earned, and owned media in its campaigns.
Doug Levy, CEO of MEplusYOU and co-author of Can’t Buy Me Like, described how any company can navigate through the “Relationship Era” and drive results through authentic consumer connections.
JR Badian, vice president of digital marketing and social media at MasterCard Worldwide, discussed how MasterCard applies 10 principles to its social media strategy.
Best-selling author Joseph Jaffe, founder and partner of Evol8tion, LLC, revealed a strategic and holistic approach to technology-based innovation and carved out a pragmatic process for marketers that includes digital, social, and mobile.