Snapshots

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Levi Strauss & Co. Leverages Curated Content to Reach Global Consumers

Julia Bois, digital brand manager at Levi Strauss & Co., Diana Klochkova, global social manager at Levi Strauss & Co., and Kirsten Green, senior account manager at Thismoment, shared how they curated content across Instagram and YouTube that garnered not only significant user participation, but breathed new life into the heritage 501 jean.

Agency Search: Innovative RFI/RFP Approaches

Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.

Apollo Education Group Case Study: Using Data to Improve the Customer Experience

The Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.

Kaiser Permanente Wins With Loyalty and Retention Strategies

Kaiser Permanente’s Sid Sheel talked about the brand’s loyalty and retention program, and how the team builds and maintains members through retention strategies.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Procurement at Interpublic

Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

The North Face: Building Loyalty with Behavioral Data to Drive Sales

The North Face used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.

Where Marketing and Finance Agree on Measurement for Creating Value

Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

How Hess Express Innovates Through Integrated Mobile Marketing

Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.

King’s Hawaiian: Integration of Social Media and Consumer Care

Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

The New York Times Company Shares How Marketers Can Capitalize on Growing Mobile Habits and Trends

Michael Zimbalist, vice president of research and development at The New York Times Company, and Steve Shalit, vice president of research and development at The New York Times Company, shared insights and recent research regarding the enormous opportunity mobile presents to advertisers.

Commercial Production Tax Incentives for Advertisers and Marketers

Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Forming a Confederacy Between Procurement and Key Stakeholders

Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

How Internal Procurement Can Best Optimize the Agency/Client Relationship

Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.

Anheuser-Busch InBev Drives ROI Through Real-Time Content and Social Marketing

Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.

Coca-Cola Drives Real-Time Marketing Through Content, News, and Social Experimentation

Doug Busk, director of connections innovation at the Coca-Cola Company, discussed how the brand continually innovates in real-time marketing and technology through crowdsourcing, content curating, and consumer delight.

Hasbro: Brand Relevance in "Right Now" Moments

Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.

MasterCard’s ‘Conversation Suite’ Centralizes Real-Time Social Conversations

Marcy Cohen, vice president, social media and influencer engagement at MasterCard, discussed how the brand leveraged its “conversation suite” to collect, analyze, and act on relevant real-time social conversations.

MINI Motors Incites Passion with Real-Time Content Marketing

Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.

Nestlé Purina’s Approach to Real-Time Customer Service and Content Marketing

Michael Kotick, senior brand manager at Nestlé Purina, and Ian Shafer, CEO of Deep Focus, described Purina’s real-time approach to proactively delivering personalized content via Twitter.

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