Henry Brigham, manager of creative services at National Grid, explained how his three-person team facilitated recovery assistance communications for National Grid utilities customers in the aftermath of Hurricane Sandy.
Marta Stiglin, principal at Stiglin Consulting and member of the IHAF Board of Directors, reviewed seven opportunities that in-house agencies are encouraged to seize to advance their teams and increase their contributions to the businesses they support.
Esther Saidman, head of Wells Fargo Studio Express, discussed how the studio was conceived, designed, and built, and how it fit within the broader set of internal design resources at Wells Fargo.
Luke Visconti, CEO of DiversityInc, shared data and high-level insight on diversity management best practices.
John Gibson, special assistant to the chairman and CEO for diversity at the Motion Picture Association of America, Fabian Castro, vice president of multicultural marketing at Universal Pictures, and Rick Ramirez, SVP of targeted marketing at Warner Bros. Studios, shared recent advertising insights and experiences used to connect with their respective multicultural audiences.
Joe Kutchera, multicultural digital marketing advisor and author of Latino Link, Building Brands Online with Hispanic Communities and Content, discussed how to identify Latino, African-American, and Asian influencers online and develop culturally customized content that attracts your target audience to social platforms and retail stores.
ANA multicultural marketing and diversity committee chair Gilbert Dávila moderated a discussion featuring client-side marketers from Coca-Cola, Walmart, and General Mills about the key elements to success with a total market strategy.
David Ho, a social media consultant and former Trendr analyst, hosted a discussion exploring the ways leading marketers have utilized social media to drive brand purchase and consideration.
Carlos Santiago, chair of AHAA research committee and president and chief strategist of Santiago Solutions Group, shared preliminary findings from the AHAA Total Market Benchmark study, and led a discussion between Lizette Williams, senior brand manager at Kimberly-Clark, and Roberto Orci, AHAA chair and chief executive officer of Acento Advertising.
Jori Hartwig, chief marketing officer at Amway North America, described Amway’s approach to targeting multicultural markets within its direct-selling model.
Desiree Reid, general manager and senior vice president, brand development at IMAN Cosmetics, discussed how the brand has navigated the domestic and international multicultural markets, the insights used to connect with consumers, and highlights of the company’s recent successful launch of the IMAN BB Cream.
Marlena Peleo-Lazar, chief creative officer at McDonald’s Corporation, shared how it has continued to be a leader in multicultural advertising by using culturally relevant insights to inform its marketing plans.
Gerald E. Johnson II, chief diversity officer and senior vice president, engagement marketing at the American Heart Association, discussed how the brand raised awareness and educated the African-American and Hispanic communities about heart disease through various multicultural initiatives and advertising campaigns.
Bob Liodice, president and CEO of the ANA, shared a topline recap of the Masters of Marketing conference, with key insights on what marketers need to know from the industry’s signature event.
Greg Glenday, president of connections at Clear Channel, shared how Clear Channel created integrated partnership opportunities during its 2013 iHeartRadio Music Festival.
Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, shared how an energy and utility company built brand affinity through sports and local causes.
David McKillips, senior vice president of corporate alliances at Six Flags Entertainment, shared sponsorship partner activation case studies from Fright Fest, Six Flags’ annual Halloween event.
Lee Maicon, senior vice president of strategy at 360i, the agency behind the Oreo Super Bowl “dunk in the dark” real-time marketing efforts, shared key lessons learned from Oreo and other relevant examples.
Christine Sumecki, PR specialist at Subway, and Shankar Gupta, strategy director at 360i, shared Subway’s story-centric approach to social media.
Shan Soult, senior manager, sales strategy and market development at Cisco Data Center Solutions, demonstrated how gamifying internal collaboration allowed the company to collect large amounts of reliable data in a fraction of the usual time.