Julia Bois, digital brand manager at Levi Strauss & Co., Diana Klochkova, global social manager at Levi Strauss & Co., and Kirsten Green, senior account manager at Thismoment, shared how they curated content across Instagram and YouTube that garnered not only significant user participation, but breathed new life into the heritage 501 jean.
Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.
The Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.
Kaiser Permanente’s Sid Sheel talked about the brand’s loyalty and retention program, and how the team builds and maintains members through retention strategies.
Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.
Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.
The North Face used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.
Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.
Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.
Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.
Michael Zimbalist, vice president of research and development at The New York Times Company, and Steve Shalit, vice president of research and development at The New York Times Company, shared insights and recent research regarding the enormous opportunity mobile presents to advertisers.
Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.
Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.
Nick Thakkar, director of strategic sourcing at MDC Partners, shared how agencies, internal procurement, and clients can work together to maximize the marketing investment and foster innovation.
Lucas Herscovici, vice president, digital marketing for North America at Anheuser-Busch InBev, discussed how Anheuser-Busch InBev leveraged content, social, and real-time targeted ads to drive business ROI.
Doug Busk, director of connections innovation at the Coca-Cola Company, discussed how the brand continually innovates in real-time marketing and technology through crowdsourcing, content curating, and consumer delight.
Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.
Marcy Cohen, vice president, social media and influencer engagement at MasterCard, discussed how the brand leveraged its “conversation suite” to collect, analyze, and act on relevant real-time social conversations.
Lee Nadler, marketing communications manager at MINI, shared examples of MINI’s creative real-time marketing, from social volleys with other brands to turning a moving car into a live concert venue.
Michael Kotick, senior brand manager at Nestlé Purina, and Ian Shafer, CEO of Deep Focus, described Purina’s real-time approach to proactively delivering personalized content via Twitter.