Geoff Ramsey, chairman of eMarketer, shared information on current digital spending rates and the trends affecting digital marketing today.
Shiv Singh, global head of digital at PepsiCo Beverages, discussed Pepsi’s approach to leveraging digital and social media, including its Facebook, Twitter, and real-time marketing tactics.
Adrian Parker, group manager of social, mobile, and emerging media at Intuit, discussed how the global software company is approaching digital measurement and decision-making in an age when customers can date, marry, and divorce a brand in the blink of an eye.
Rob Master, vice president of media, Americas and Europe at Unilever, discussed how macro digital and social trends shape Unilever’s approach to “Crafting Brands for Life.”
Luanne Calvert, vice president and chief marketing officer at Virgin America, discussed the carrier’s approach to digital and social throughout its marketing funnel from brand awareness, customer acquisition, engagement, measureable sales results, and customer care.
Dan Reynolds, director of social media strategy at Disney Interactive Entertainment, and David Hayes, head of CANVAS at Tumblr, discussed the compelling content which brands such as Disney create as they develop a narrative and a persona that connects them to their customers.
Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
Meade Camp, vice president, integrated and strategic partnerships at AT&T AdWorks, discussed the importance of cross-screen advertising.
David Matathia, director of marketing communications at Hyundai Motor America, discussed how Hyundai reached out to Millennials via music during the launch of the Veloster.
Kevin Chernett, executive vice president of strategic alliances at Live Nation Network, discussed how to reach Millennials via music, something that this valuable demographic is very passionate about.
Meredith Brace, global media director of custom media and strategic partnerships at Microsoft, and Brent Poer, president of LiquidThread North America, Starcom MediaVest Group, discussed how brands can connect with Millennials by building an emotional connection with them.
May Scheve Reardon, executive director at the Missouri Lottery, discussed how the organization has tried to attract more Millennial customers.
Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
Tanya Earley, director, channel and field marketing at USG Corporation; Mike Hensley, executive vice president and managing director at gyro Chicago; Mark Joseph, senior manager, integrated marketing at USG Corporation; and Linda McGovern, vice president, global marketing at USG Corporation, discussed the award-winning B-to-B campaign, “The Weight Has Been Lifted.”
Crystal Harrell, external relations manager at Procter & Gamble, and Teneshia Jackson Warner, CEO of Egami Consulting Group, discussed how Procter & Gamble is leveraging purpose-driven marketing to reach multicultural audiences.
Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
Robert Blackwell, Jr., president of Killerspin LLC, discussed Killerspin’s Unplug and Play campaign as well as their partnership with the Chicago International Table Tennis Festival.
Rebecca Tann, vice president of marketing at Regus, discussed how the perfect marketing mix is the recipe for success and why that recipe must be constantly tested and adjusted.
Brian Cronin, manager of brand strategy and implementation, and Rafael A. Sulit, head of U.S. brand strategy and implementation at National Grid, discussed the “In Defense of the Environment Sweepstakes,” which used hockey as a passion point to connect with customers and encourage energy efficiency.
Beth Lawrence, EVP, digital ad sales, and Jon Steinlauf, EVP, ad sales and marketing at Scripps Networks Interactive, discussed how brands such as Delta and Kindle were successfully integrated into its lifestyle programming.