Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.
Amy Mushahwar and John Feldman from Reed Smith LLP discussed the FTC’s Dot Com Disclosure guidelines and privacy issues related to IPv6.
Mary Story, manager, advertising and marketing communication, Southern Company, and Rhonda Zahnen, principal, The Richards Group, discussed how the company built brand value and positioning through the activation of a long-standing partnership with the PGA TOUR and through honoring one of golf’s most respected players.
Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.
Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.
Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.
Alan Krinsky, president, Alan Krinsky Associates, and Steve Marcus, president and founder, MobiSave, discussed how to bridge the gap between procurement and agencies.
Paul Dunay, CMO, Networked Insights, shared 12 ways that marketers can measure social media ROI.
Chris Gayton, senior director marketing, Gap, Inc., and Summer Riley, director, customer relationship marketing, Gap, Inc., discussed how Gap is using social and mobile to reach new consumers.
Sandy Culver, Consumer Marketing Director, Creative Ideas, Lowe's, discussed how Lowe's Creative Ideas multi-channel franchise utilizes the social space in order to help DIYers with their creative home improvement needs.
Renée L. Horne, Director of Digital and Social Media Engagement, FedEx, discussed how digital media is now the intersection for communications and how social media is creating a new hierarchy for engagement across all customer focused disciplines.
Mark Logan, VP/managing director, interactive, and Jeff Fromm, SVP/sales, marketing and innovation, Barkley, discussed the high-level findings and observations of a new study on the millennial generation.
Michael Finn, president, and Kristin Youngling, design intelligence director, BrightLine, discussed interactive television (iTV) advertising and how marketers can use it to increase consumer engagement with their brands.
Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.
Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.
Cynthia Kernick, partner, Reed Smith, defined what a patent troll is and shared why marketers should be concerned about them.
Wes Nichols, co-founder and CEO of MarketShare, a leading industry cross-media analytics solutions provider, provided thoughts on objectively optimizing marketing and media resources.
Ron Jensen, national manager, Financial Synergies, Toyota Motor Sales, discussed a media verification audit to assess agency process and operations efficiency that was initiated by Toyota’s senior management and implemented by procurement.
Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
Gabriela Rodriguez-Niebres, Kellogg Graduate School of Management, MBA and former assistant vice president, National Multicultural Segment Manager, JPMorgan Chase, and Gabriela Neves, co-president, Factory 360, described how the focus on acquisitions paired with a strategy to create and execute culturally relevant activations within Hispanic and other multicultural communities have been key to the success of Chase’s Multicultural Event Marketing Program.