Benjamin G. Edelman, assistant professor of business administration at the Harvard Business School, demonstrated how to detect and prevent advertising fraud.
Douglas Wood, senior partner, Reed Smith LLP and JPC chief negotiator, Gregory J. Hessinger, partner, Reed Smith LLP, Allan Linderman, president, The Linderman Media Group, and Howard B. Homonoff, entertainment, media, and communications advisory, PricewaterhouseCoopers, discussed the new GRP-E model of compensation.
A panel of marketers and agency professionals discussed best practices for improving the agency search process.
Dr. Carl Marci, CEO and co-founder, Innerscope Research, Millie Carrasquillo, senior vice president of research, Telemundo, and Andrea Mulligan, consumer insights, Campbell Soup Company, outlined the principles and processes for how biometric research can measure the emotional engagement and impact of multicultural advertising.
Sandy Rogers, managing director and practice leader, customer loyalty practice, FranklinCovey, discussed how marketers can obtain more reliable customer service measures.
Jean-Marie Dru, worldwide chairman of TBWA, discussed his call to action for clients and agencies to work together to address agency compensation in a calm and objective manner.
Stuart P. Ingis, partner at Venable LLP, and Anthony Hadley, vice president, government affairs at Experian Services Corp., discussed how marketers can walk the line between advertising efficiency and consumer privacy in online behavioral advertising.
Industry experts from the ANA Production Management Committee discussed tips, best practices, and new ideas to help marketers get the most from their production spending in both traditional and newer media.
Millie Tan, CMO and SVP, Quintiles, and Allison Womack, managing director, Doremus New York, discussed how Quintiles, a biopharma partner company, consolidated their four disparate brands under one umbrella to create a new biopharma category and a new Quintiles communications platform.
Firouzeh Murray, brand leader, small business division, Intuit, and Michael D'Esopo, senior partner, brand strategy, Lippincott, discussed Intuit's decision to create an Intuit umbrella brand to house its well-known products, such as TurboTax and Quick Books.
Bill Stabile, senior director, brand & marketing communications, Siemens Corporation, shared the strategy behind Siemens' attempts to Americanize their brand and break down silos within the company.
Graceann Bennett, managing partner, director, strategic planning, Ogilvy & Mather, and Manila Austin, director of research, Communispace, discussed the finding of a survey on the post-recession consumer.
Ronald Urbach, partner at Davis & Gilbert LLP, and William Whalen, assistant general counsel at Nissan North America, Inc., discussed copyright, trademark, patent, and intellectual property issues.
Federal Trade Commission Chairman Jon Leibowitz, Washington's top consumer regulator, addressed advertisers' concerns over the proposed strengthening of the FTC's authority including the Consumer Financial Protection Agency.
Leveling the Playing Field for Magazines in the Marketing Mix Modeling: The Available Information Is Now up to the Task
Andrew Arthur, VP, market solutions at Mediamark Research & Intelligence (MRI), discussed a new syndicated product designed to improve the quality of magazine data for marketing mix modeling.
Louis Schultz, chairman and CEO, LMS-Unlimited, moderated a panel discussion between Tia Lang, director, media and interactive, Burger King, and Rob Norman, CEO, Group M North America, on the subject of maximizing media spend.
William Jelinek with Estee Lauder Companies, Inc., Norman Simon with Kramer Levin Naftalis & Frankel LLP, and Po Yi with American Express Travel Related Services Company, Inc. discussed celebrity privacy and publicity and presented hypothetical cases studies related to these matters.
Kathryn Barrett Park, senior counsel for advertising and brand management, General Electric Company, and Jeffrey Greenbaum, partner, Frankfurt Kurnit Klein & Selz PC, took marketers though what is cold, warm, hot, and green in environmental marketing.
Ronald Baker, founder, VeraSage Institute, discussed how aligning price to the value a customer gets from a product can help marketers succeed.
Steve Cannon, vice president, marketing, Mercedes-Benz USA, discussed how Mercedes-Benz formed two online customer advisory councils and the impact that those groups have had on the brand.