Snapshots

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GE: Using Sports Partnerships to Drive Growth

Chris Katsuleres, director, Olympic Marketing and Sport Programs, General Electric Corp., discussed how the company uses its partnership with the Olympics to achieve legacy, public relations, external and internal marketing, customer engagement, and revenue generation goals.

How to Create New Mobile Markets

Scott Davidoff, post doctoral fellow, Human-Computer Interaction Institute, Carnegie Mellon University, discussed his research in location-based mobile services.

Invest, Don't Buy: A Smarter Way to Sponsor

Emily Rogers, President, IEG Consulting Group, moderated a panel discussion with Jon Levine, Vice President, Global Experiential Marketing, Xerox Corporation; Mike Kelner, Senior Director, Sponsorship Marketing, Fidelity Investments; and Andrew Kritzer, Associate Vice President, Strategic Marketing and Communications Division, Sharp Electronics Corporation, about smarter ways to sponsor by making investments instead of buying.

Mercedes-Benz Fashion Week

Lisa Holladay, national manager, brand experience marketing, Mercedes-Benz USA, discussed their brand event marketing partnerships and how they have seen success in sponsoring fashion on a global level.

Mobile Marketing Futures

Gerd Leonhard, a media futurist, discussed the evolution of the mobile landscape.

Q&A with the CEO of Pandora

Greg Stuart, CEO, Mobile Marketing Association (MMA), interviewed Joe Kennedy, CEO and president, Pandora, during this session at the 2011 MMA CEO & CMO Summit.

Social by Design

Carolyn Everson, VP, global marketing, Facebook, discussed Facebook's rapid growth and the company's forays into the mobile space.

Subaru: Diversify Your Partnerships

Todd Lawrence, promotions and sponsorship manager, Subaru of America, Inc. discussed the consumer insights that lie at the heart of Subaru's sponsorship program and also demonstrated how the automaker is able to track sales and ROI from these investments.

The Future of Mobile Privacy

Jules Polonetsky, co-chair and director, The Future of Privacy Forum, and Jessica Rich, deputy director, Bureau of Consumer Protection, Federal Trade Commission (FTC), discussed the FTC's view on current mobile data collection practices.

What’s Next for Mobile?

Researchers from the University of Berlin and MIT shared their thoughts on the future of mobility in this presentation.

2011 Mobile Marketing Association CEO & CMO Summit Keynote Address

Denny Strigl, former president and CEO, Verizon Wireless, and independent director, Kodak Eastman, discussed how companies can work to build awareness for new products.

Project 2020

Dwight Witherspoon, director, communications operations, Ericsson, discussed the creation of the Refugees United app.

SoLoMo: The Collision of Social, Local, and Mobile Media

Mike Kelly, CEO and president, The Weather Channel, discussed how his organization has used the inherent social, local, and mobile nature of weather to become a major cross-platform media company.

The Business of Being Number One

Jessica Kahn, VP product, engineering, and operations, Disney Mobile, discussed the creation of Tap Tap Revenge, one of the most popular apps ever.

Web Powered Retail: Serving Consumers Where We Find Them

Barry Judge, CMO, Best Buy, discussed how his organization interacts with consumers across multiple digital touch points.

A Summary of E-Commerce Developments

Amy Mushahwar and John Feldman from Reed Smith LLP discussed the FTC’s Dot Com Disclosure guidelines and privacy issues related to IPv6.

Building Brand Value at Southern Co: Official Energy Company of the PGA TOUR

Mary Story, manager, advertising and marketing communication, Southern Company, and Rhonda Zahnen, principal, The Richards Group, discussed how the company built brand value and positioning through the activation of a long-standing partnership with the PGA TOUR and through honoring one of golf’s most respected players.

LifeLock, Inc. and the Phoenix Mercury: Leveraging Partnerships to Elevate a Brand

Erick Dickens, director, product marketing, LifeLock, Inc., and Scott Horowitz, vice president, sales and marketing, Navigate Marketing, discussed how LifeLock and Phoenix Mercury created the first ever jersey sponsorship in professional basketball in order to align their missions for the advancement of community, fans, and the WNBA.

Novartis: Digital Marketing in the ROI Age

Marketers face increasing pressures to achieve acceptable return on investment and prove business value in their strategic development processes. Julie Collins, director, digital marketing, Alcon Laboratories, Novartis, discussed how to answer key questions from C-level executives and demonstrate credibility through financial viability for digital marketing strategies.

The Winds of Change: Market Research

Simon Chadwick, founding partner, and Ian Lewis, director, research impact consulting, Cambiar, discussed six recent and future trends in market research.

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