John Seifert, chairman and CEO, Ogilvy & Mather North America, and Robert Schwartz, worldwide managing director, Ogilvy & Mather North America, discussed the principles David Ogilvy outlined in his 1963 book, Confessions of an Advertising Man.
Dan Jaffe, SVP, ANA, updated the ANA’s Digital Marketing Committee, and the ANA’s Senior Marketers Think Tank Committee, on the industry’s self-regulatory efforts in the area of online behavioral advertising and the current political environment in Washington.
Bruce Dennler, senior VP, agency relations at Canoe Ventures, Jim Garrity, chairman of Canoe Ventures' Advisory Board, and Vicki Lins, chief marketing officer at Canoe Ventures, discussed many of the technologies and tactics being employed by forward-thinking marketers in the interactive television space and looked at the current state and likely future of this field.
Gian Fulgoni, executive chairman and co-founder, ComScore, and Andrew Lipsman, senior director of industry analysis, ComScore, discussed ComScore's 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Melanie Jones, broadcast commercial account manager, Eastman Kodak Company, and Aaron Saffa, broadcast commercial account manager, Eastman Kodak Company, discussed the importance of understanding the true costs and benefits associated with both film and digital capture for broadcast commercial production in today's marketplace.
Lisa Leet, account director, imc², discussed how RadioShack used social media to change the image of their brand and drive growth.
Jeff Cloud, director, customer relationship and mobile marketing, General Growth Properties, and Jennifer Piggott, director, national sales, business development, General Growth Properties, discussed how General Growth Properties has incorporated mobile into its marketing mix.
Ron Hacohen, brand executive producer, Advertising Production Resources, discussed how to maximize return on ad production spending and provided best practices for getting the most value out of your ad production dollars.
Bryan Jones, senior manager, shopping insights, PepsiCo Beverages Americas, and Tyler Murray, digital practice lead, Saatchi & Saatchi X, discussed how PepsiCo is incorporating digital into their shopper marketing strategy.
Sal Vitale, marketing, advertising and indirect services, strategic sourcing & procurement operations professional, outlined a case study in which procurement demonstrated how a well-orchestrated RFP process increased and improved alignment between procurement, marketers, and tactical agencies.
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
Matt Singley, corporate director of social media, Caesars Entertainment, discussed how Harrah’s Entertainment has tripled its social media team and utilized social media as a great customer service and engagement tool during the Consumer Electronics Show.
Julie Miller, director of Public Relations and Social Communications, Intuit Inc. Consumer Group, shared insights and practical tips from TurboTax about what it takes to succeed in social media
Rod Brooks, CMO of PEMCO Mutual Insurance Company, shared how the company successfully leveraged social media tools and programs to break down barriers and create organizational readiness and engagement around social media. He also shared the specific tools the brand utilized to reach and educate reluctant audiences and foster a transparent, relationship-based culture.
Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.
Liz Crawford, senior vice president, strategy, MARS Advertising, Inc., discussed digital transactions, behavioral currency, and the future of incentives in the new shopper economy.
Masha Sajdeh, chief shopper strategist, Arc Worldwide, and Molly Garris, manager, digital strategy, Arc Worldwide, shared their 10 key findings from a 2010 Arc Worldwide survey which sought to better understand mobile shoppers.
Industry experts from Advertising Age, NBC Universal, State Farm Insurance Company, Horizon Media, Turner Broadcasting System, and MediaVest USA debated a number of issues pertaining to TV and video today at the 2011 ANA TV& Everything Video Forum.
David Lubars, chairman and chief creative officer, BBDO North America, discussed the role of creative teams in the current golden age of TV.
Barry Judge, executive vice president, chief marketing officer, Best Buy Co., Inc., discussed Best Buy's first ever Super Bowl commercial featuring celebrities Justin Bieber and Ozzy Osbourne, his 10 tips for Super Bowl Survival, and their new Buy Back Program.