Dorothy Thompson, Founder/Executive Director, STREETLIGHTS, and Muffie Taggett, Manager, Creative Content Production, General Mills, discussed how marketers can encourage their agencies and production crews to hire more minorities.
Scott Keogh, chief marketing officer, Audi of America Inc., and Paul Venables, founder and creative director, Venables Bell & Partners, discussed how Audi has reinvented itself in the U.S. over the past four years.
Sarah Robb O'Hagan, chief marketing officer, Gatorade, PepsiCo Inc., and Stanley Hainsworth, chairman and chief creative officer, Tether, discussed Gatorade's recent creative transformation.
James G. Moorhead, North America Marketing, Brand Manager Old Spice, The Procter & Gamble Company (P&G), highlighted how Old Spice used social media and the digital environment to engage with consumers on a deeper level, ultimately regaining a strong relevancy with young men and garnering one of the greatest successes for the brand yet.
A panel of industry experts, Brian Hunt, senior creative director at Yahoo!, Kevin Roddy, former chief creative officer at BBH New York and chairman of The One Club, Rosemarie Ryan, co-chief executive officer of Co Collective LLC, and Steve Wax, managing partner at Campfire, discussed how creativity impacts authenticity in marketing.
Jim Sterne, founder of the eMetrics Marketing Optimization Summit, current chairman of the Web Analytics Association and author of Social Media Metrics, discussed levels of investment in social media as an attention getting vehicle, as well as measuring the correlating business results.
Martin Walker, senior director, global business policy council, A.T. Kearney, and Johan Gott, director, global business policy council, A.T. Kearney, discussed how global population shifts are impacting the global economy and the ramifications this may have for marketers.
Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.
Brett Colbert, global procurement manager, advertising and market research at Anheuser-Busch InBev, discussed the various roles of procurement and how procurement is measured.
Representatives from A&E Television Networks (AETN) and NeuroFocus, Inc. discussed the partnership between the two organizations, which allows AETN to use neuroscience technologies to track the impact of advertising on consumers.
A panel of market research recruiters and experts discussed the state of the market research industry today.
Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.
Wendy Metcalf, director of partnership marketing at Lifelock, Inc., discussed her company's highly visible sponsorships and the strategies, activation, and success of each.
Jessica Ciccone, director of corporate communications for the New York Jets, discussed how the franchise launched Ultimate Fan, a social game that bills itself as the first revenue-generating Facebook application to be backed by an NFL team.
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.
Ed Sanders, senior marketing manager, Creative Lab, Google, shared some examples of Google's creative work, which is geared towards reminding people why they love to use Google and its products.
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Deborah Hannah, integrated marketing planning director, Kimberly-Clark Corporation, shared a case study on the U by Kotex® brand campaign.
Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.