Brad Hanna, senior vice president, group account leader, Barkley, and Dave Smetter, vice president of corporate marketing and communications, Wells Enterprises, Inc., shared how Blue Bunny and Barkley have sustained their fifteen year client/agency relationship with lasting creativity and innovation.
A panel of industry experts from Accenture, Rust-Oleum Corporation, United Airlines, and Northwestern University shared their experiences and perspectives on agency management.
Justin Lambeth, vice president, marketing, Frito Lay, and Jill Nykoliation, president, Juniper Park, shared a case study highlighting how the brand and agency worked together to utilize a rich understanding of their consumer for the challenge of creating a successful new brand icon.
John Birmingham, chief marketing officer, DeVry University, and Kelly Twohig, executive vice president/digital managing director, Starcom USA, shared their best practices on developing successful integrated marketing programs and discussed how to get the most from your agency.
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
Terri Graham, senior vice president and chief marketing officer, Jack in the Box, Inc., and Joanne O'Brien, group account director, Secret Weapon Marketing, discussed how transparency, mutual trust, commitment to partnership, and a willingness to take risks have contributed to their long-lasting client/agency relationship.
In collaboration with her agency partners, Christine Kubisztal, manager, media strategy and services, Walgreen Company, shared a case study and the brand’s best practices in managing agencies to develop effective integrated campaigns.
Mobile marketing represents a further convergence of advertising and technology, and Joseph Rosenbaum, partner at Reed Smith LLC, explored the current state of law and regulation in mobile marketing, from what's real and what's hot to what's coming and what's not.
Steve Thibodeau, chief digital officer, KBS+P, and Trudy Hardy, BMW marketing communications and consumer events, BMW of North America, LLC, discussed the launch of BMW's new electric car and how the brand used digital media to test the product and create buzz.
Peter Willmert, director, marketing, Beringer Vineyards, Treasury Wine Estates, and Elizabeth Barrutia, founder and president, BARU Advertising, discussed the Beringer brand's unique marketing strategy which utilized a targeted and culturally inclusive multi-platform campaign in order to reach the growing number of Hispanic wine drinkers.
At the 2011 ANA Advertising Financial Management Conference, marketers, agencies, and procurement professionals were asked to share what they like least about working together.
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
Jeff Gabel, chief creative officer and managing partner, Partners + Napier, discussed Kodak's Supplier Quality Process certification program and his agency's participation in it.
JT Batson, president, DDS Digital, discussed how DDS is in a unique position to act on opportunities in innovation for today's global, multichannel media ecosystem.
Nancy A. Nelson, manager, Marketing and Communication Services at 3M Corporation, and Dale R. Bohnert, manager, 3M Brand Identity and Design at 3M Corporation, discussed how 3M’s supplier management and brand management teams partnered with their external creative partners to revamp its brand identity system, resulting not only in a lightning fast global roll-out and execution, but in solid business growth for all involved.
Industry experts provided details on the benefits of a collaborative and integrated auditing approach with a drill down into the nuts and bolts of conducting such a review highlighted by a case study from Allergan, Inc.
Ken Epstein, director of advertising, Electronic Arts (EA), and Kevin Freedman, CEO, Freedman International Inc., demonstrated how EA was able to drive savings and efficiencies in the implementation of its global advertising campaigns.
Kate Short, marketing strategic sourcing manager, Intel Corporation, and Peter Kuhn, managing director, Tag: USA, discussed the production decoupling model Intel implemented through working with Tag.
Representatives from the 4As, the WPP Group, and TBWA Worldwide discussed the principles of fair agency compensation.
Leaders of the ANA Procurement Task Force reported on the group's progress to date and future plans.