Snapshots
First << 53545556575859 >> Last (69)
Marketing Accountability Starts with Media Buying
Manish Bhatt, vice president, MetLife, Jeff Milgroom, general manager, Nielsen, and Scott Simony, account executive, Google, discussed how direct marketing principles can be applied to TV advertising.
You Can Measure Success: Implementing an Accountability Framework
Dimitri Maex, the managing director of Ogilvy Consulting, and head of the global data practice, Ogilvy & Mather Worldwide, discussed four steps marketers can take to better mine the plethora of data available to them.
A New Threat to Advertising
James H. Davidson, shareholder and chair, public policy group, Polsinelli Shughart PC, discussed how the FTC's proposal to limit food advertising to children may affect advertising.
ANA Advertising Law and Public Policy Conference Keynote Address
Douglas F. Gansler, Attorney General, State of Maryland, gave a brief overview of the role of a state Attorney General as it pertains to marketing.
How Shoppers Are Coping with the Changing Economy
Sheila Lukaszewski, Kraft director of shopper insights, shared how the brand is making strategic shopping fun at a time when consumers are focused on being resourceful and finding value.
The Playing Field for Sports Marketing
Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Where Social Media and Shopper Marketing Merge
Danielle Bottari, SVP at Mediavest, outlined how her agency is advising clients to get ahead of social media trends in shopper marketing.
ANA Advocacy Update: Implications of the New Political Reality
Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.
Listening and Leading: Managing Brands in the Age of Consumer Control
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
IBM and Ogilvy: Marketing Analytics and Impact
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
The Social Web: A New Customer Service Channel for Building Loyalty
Wells Fargo's Tim Collins, senior vice president, experiential marketing, and Edward Terpening, vice president of social media, discussed how the brand launched its service-oriented "Ask Wells Fargo" Twitter channel in the middle of the recession.
A Social Media Campaign Paves the Way for a Traditional Media Encore: Everybody Knows Somebody Who Loves A Honda!
Tom Peyton, senior manager, national advertising at America Honda Motor Co., Inc., discussed how the brand used a multifaceted marketing campaign to tap into the loyalty and passion of Honda owners.
Transparency, Authenticity, and Responsiveness Are Keys to Success in Social Media
Danielle Wolfson, senior associate manager, interactive brand communications at Taco Bell, Inc., discussed how the brand is using social media to turn fans and followers into loyal brand evangelists and advocates.
Navigating the New Normal: How Kraft Is Evolving Messaging Distribution in Today's Video Marketplace
Mark Stewart, vice president, global media services at Kraft, discussed how the brand is using aggregated narrow-casting as a bridge between broadcasting and addressable media.
The Future of Television and Video Advertising
David Cooperstein, vice president, research director at Forrester Research, discussed the results of an ANA/Forrester survey on marketers' attitudes towards television and video advertising.
The Path to Brand-Specific Commercial Ratings
Bob Liodice, ANA CEO and president, and Terrie Brennan, Nielsen's senior vice president, new business development, addressed a test related to brand-specific commercial ratings and opportunities in this area for the industry.
Content Drives Advertising ROI
Pat Gentile, general manager, Procter & Gamble productions, The Procter & Gamble Company and co-chair, Alliance for Family Entertainment, discussed how marketers can gain greater advertising ROI and significantly increase the impact of their advertising by maximizing the value of appropriate content.
Multi-Screen Case Study: Ford Motor Company and Microsoft Advertising
Brian Bos, senior vice president, team Detroit, Mindshare, and Jeff Plaisted, national sales manager, Microsoft Mobile Advertising, shared how Ford, in conjunction with Mindshare and Microsoft, has created a multi-screen consumer experience, that is geared toward driving people to Ford's mobile site and apps.
How to Get More Value from Your Brand Tracking Studies
Steve Smith, chairman of the ANA Senior Marketers Think Tank Committee, discussed how Enterprise used brand tracking studies to justify consumer marketing.
Subway's Fresh Take on Branded Message Integration
Tony Pace, senior vice president and chief marketing officer of the Subway Franchisee Advertising Fund Trust, discussed how Subway is using branded message integration to better connect with consumers.
