Lieutenant Colonel Steven T. Fischer, digital program manager, new media concepts at the Office of the Assistant Secretary of the Army (Manpower and Reserve Affairs), and Eric Johnson, president of Ignited, discussed how the U.S. Army uses gaming to build awareness and encourage people to connect with its distinctive brand.
Paul Verna, senior analyst, eMarketer, shared some enlightening statistics about the rapid growth of social gaming.
Tim Langley, director, consumer products, National Football League (NFL), discussed how the NFL uses their Madden NFL video game to keep fans engaged throughout the football season.
Susan Hammes, Director, American Express Global Advertising and Brand Management, and Simon Pierce, Managing Director, Ogilvy & Mather, discussed the launch of American Express' new charge card, ZYNC.
David Spare, vice president, marketing, Dole Food Company, Inc., and Marty Ordman, Vice President, Corporate Communications, Dole Food Company, Inc., shared Dole's seven-step innovation process.
Elizabeth Ellers, executive vice president, corporate research at Univision, Howard Shimmel, senior vice president, media product leadership at The Nielsen Company, Barbara J. Singer, vice president, advertiser insights & strategy at ESPN, and Manny Palomo, director, strategic marketing and communications, Latino initiatives at Best Buy Co., Inc. discussed cross-platform strategies, as well as key learnings from the 2010 World Cup.
Ann Batko, senior director communications and brand management at CDW, and Cathy Francque, group account director at Ogilvy & Mather Chicago, described the increasingly complex process of building a brand inside and out.
Aaron Johnson, director, consumer marketing, American Licorice Company, and Michael Kelly, consumer communications manager, American Licorice Company, discussed American Licorice’s new social media strategy, which was initiated eight months ago.
Natalie Malaszenko, director, social media and commerce, PETCO shared five rules for effectively using social media to drive sales.
Doug Chavez, director, digital marketing, Del Monte Foods, discussed how marketers can organize internally when launching a social media program.
Heather MacPherson, co-president, OgilvyWest, and Chris Gebhardt, general manager, TakePart, executive vice president of digital, Participant Media, discussed how brands can use social media to promote their social responsibility efforts.
Candace Matthews, chief marketing officer of Amway, discussed how the company’s versatile marketing strategies—centered on a culture of brand acceptance and regional sales models that blend innovation, technology, and interpersonal relationships—have led to the brand’s recent successes in emerging markets.
John Caron, chief marketing officer, Darden Restaurants, discussed how Darden manages their six, very different brands successfully.
Seth Greenberg, vice president, global media & digital marketing at Intuit Inc., revealed how the company is utilizing its online community to drive significant revenue growth for TurboTax.
A panel of brand CMOs and agency CEOs debated a variety of issues that impact the client/agency relationship including procurement, compensation, and digital media.
Joseph V. Tripodi, chief marketing and commercial officer, The Coca-Cola Company, discussed how Coca-Cola’s marketing plans are geared towards finding the place where brand love and brand value intersect.
Mark Baynes, vice president and global chief marketing officer at Kellogg’s, demonstrated how Pop-Tarts uses paid, owned, and earned media to connect with its target consumers.
Graciela Eleta, senior vice president of brand solutions at Univision Communications, and Howard Friedman, senior vice president, marketing, cheese at Kraft Foods Global Inc., discussed strategies for marketing in a multicultural nation by offering key principles for success in developing a total market strategy and how Kraft is leveraging insights to consistently engage with Hispanic moms in a meaningful and authentic way.
Marc Pritchard, global marketing officer at The Procter & Gamble Company, explained how his company is implementing purpose inspired brand building to deliver market share growth and increased sales in targeted consumer markets.
At the 2010 ANA Masters of Marketing Conference, Paul Krugman, Nobel Economics Prize Winner and op-ed columnist for The New York Times, shared his thoughts on the state of the economy.