Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.
ANA members discussed specific areas where agencies are being challenged to reduce internal expenses and/or identify cost reductions.
Bob Siegal, director, management advisory services at Prager and Fenton, shared tips on how the most effective agency audits focus on marketing risk management and include a hard look at practices and processes at both client and agencies.
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Robert Corn-Revere, partner, Davis Wright Tremaine LLP, discussed issues currently facing the Federal Communications Commission (FCC).
Matt Egol, partner at Booz & Company, and Aliza Freud, CEO of SheSpeaks, discussed recent research on shopper behavior and shared a case study from Heinz demonstrating how a brand engaged consumers to turn insights into advocacy via digital shopper marketing.
Jim Holbrook, CEO of EMAK Worldwide, discussed current consumer/shopper insights and reviewed shopper marketing practices. He also presented a case study on BJ's baby care products.
Joshua M. Sharfstein, principal deputy commissioner, Food and Drug Administration (FDA), shared his thoughts on how advertisers can work together with the FDA to improve public health.
Manish Bhatt, vice president, MetLife, Jeff Milgroom, general manager, Nielsen, and Scott Simony, account executive, Google, discussed how direct marketing principles can be applied to TV advertising.
Dimitri Maex, the managing director of Ogilvy Consulting, and head of the global data practice, Ogilvy & Mather Worldwide, discussed four steps marketers can take to better mine the plethora of data available to them.
James H. Davidson, shareholder and chair, public policy group, Polsinelli Shughart PC, discussed how the FTC's proposal to limit food advertising to children may affect advertising.
Douglas F. Gansler, Attorney General, State of Maryland, gave a brief overview of the role of a state Attorney General as it pertains to marketing.
Sheila Lukaszewski, Kraft director of shopper insights, shared how the brand is making strategic shopping fun at a time when consumers are focused on being resourceful and finding value.
Christopher Traeger, senior vice president, marketing programs manager, Bank of America, Joseph Pierce, associate general counsel, global marketing and sponsorships, Bank of America, and Jim Dudukovich, marketing counsel, Coca-Cola North America, shared ten tips for brokering sports marketing agreements, as well as the top five issues facing sports marketing today.
Danielle Bottari, SVP at Mediavest, outlined how her agency is advising clients to get ahead of social media trends in shopper marketing.
Dan Jaffe, EVP, government relations, ANA, discussed today's political climate and how it may impact advertisers.
Pete Blackshaw, EVP, digital strategic services, Nielsen, shared a broad spectrum of digital trends impacting marketers today.
Ed Abrams from IBM and Harvey Kipnis from OgilvyOne presented a list of seven steps marketers can take to become more accountable and discussed a case study on how they used analytics to drive growth in IBM's mid-market advertising.
Wells Fargo's Tim Collins, senior vice president, experiential marketing, and Edward Terpening, vice president of social media, discussed how the brand launched its service-oriented "Ask Wells Fargo" Twitter channel in the middle of the recession.
A Social Media Campaign Paves the Way for a Traditional Media Encore: Everybody Knows Somebody Who Loves A Honda!
Tom Peyton, senior manager, national advertising at America Honda Motor Co., Inc., discussed how the brand used a multifaceted marketing campaign to tap into the loyalty and passion of Honda owners.