Sarah Miller Caldicott, founder, The Power Patterns of Innovation, and co-author of Innovate like Edison, provided insights on how teams and organizations can adopt Thomas Edison's five timeless competencies of innovation to gain a competitive advantage in the marketplace.
Brian Maynard, director, brand marketing, Jenn-Air Home Appliances, and director, marketing services, North America, Whirlpool Corporation, discussed the business case for cause marketing and highlighted several of Whirlpool's most innovative and successful programs.
A panel of client-side marketers charged with leading innovation at their respective organizations, together with a leading academic author, shared insights and best practices on various aspects related to innovation.
Brad Feinberg, media manager, portfolio brands, MillerCoors, presented Miller High Life’s recent “Official Beer of You” campaign which utilized an innovative, fully integrated, 360-degree approach and employed the use of mass media to connect with fans of the brand.
Jessica Robinson, associate director of Consumer and Customer Engagement for Kraft Foods, and Sarah Hofstetter, senior vice president of Emerging Media and Brand Strategy at digital agency 360i, shared how Oreo uses digital and social media to bring the brand essence to life online.
Sherri Maxson, director interactive, U.S. Cellular Corporation, and Bob Skwarek, brand manager, U.S. Cellular Corporation, shared a case study on how the brand built its social team using employee volunteers.
Analysis of FTC's Revised Green Marketing Guidelines: A Focused and Balanced Approach to Environmental Marketing Claims
John Feldman, partner, Reed Smith LLC, and James Dudukovich, marketing counsel, Coca-Cola North America, sifted through the new FTC Green Guides and analyzed them in hypothetical situations.
Ron Urbach, chairman, partner/co-chair, advertising, marketing & promotions, Davis & Gilbert LLP, and Jerry Karnick, associate general counsel, marketing & consumer law, Verizon Wireless, discussed the differences between company-to-company class action challenges and consumer class action challenges.
Dan Jaffe, EVP, government relations, ANA, discussed how the current landscape in Washington, D.C., might affect the advertising industry.
Margo Wootan, director of Nutrition Policy, Center for Science in the Public Interest, discussed how companies can improve self-regulation in food advertising aimed at children.
Industry experts discussed the new program aimed at the promotion of self-regulation in online behavioral advertising (OBA).
Bryant Godfrey, regulatory counsel, Division of Drug Marketing, Advertising and Communications, Food and Drug Administration, provided an update on what areas the agency is currently focusing on and how they may impact the advertising industry.
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
Edith Ramirez, commissioner, Federal Trade Commission (FTC), discussed the areas where the FTC has recently been devoting its efforts.
John Villafranco, partner, Kelly Drye & Warren LLP, and Edward Shin, senior corporate counsel, Welch Foods Inc., examined recent enforcement and litigation trends in health-related advertising, including guidelines for weight loss claims, certain disease claims, and ingredient testing as claim substantiation.
Matt Forsyth, vice president, Legal and assistant general counsel, Sapient, offered insight into some of the legal challenges posed by the technology onslaught and offered tips for handling the legal challenges ahead.
Andrew Pincus, partner, Mayer Brown LLP, discussed the impact that the newly created Bureau of Consumer Financial Protection may have on the advertising industry.
A panel of industry experts from New Zealand, Russia, the U.K., and Venezuela discussed the virtual potholes present in global digital campaigns and how they can be managed.
Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC and Rebecca Sanhueza, deputy general counsel, Time Inc., discussed how brands can deal with the challenges presented by new opportunities to reach consumers that are integrated into or aligned with media content.
Chris Sloan, assistant vice president and senior corporate counsel, Liberty Mutual Group, and Elisa Cooper, director of product marketing, MarkMonitor discussed the latest news on the decisions by Internet Corporation for Assigned Names and Numbers' (ICANN) to expand top-level domains and put it in context, devoid of the hyperbole so often surrounding ICANN deliberations.